REG - WPP PLC - Acquisition

WPPAnnouncement

30/11/2021 07:00

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RNS Number : 9568T  WPP PLC  30 November 2021

 

 

 FOR IMMEDIATE
RELEASE
30 November 2021

 

 

WPP PLC ("WPP")

WPP acquires Cloud Commerce Group

WPP today announces that it has acquired Cloud Commerce Group (CCG), a leading
UK-based technology company that helps brands to market, sell and deliver
their products across ecommerce platforms and marketplaces globally, such as
Amazon, eBay, Etsy and Wayfair.

 

CCG is a leader in multi-channel ecommerce software, supporting hundreds of
European retailers and wholesalers. The software platform helps brands across
the entire commerce journey, connecting customer acquisition and
multi-platform commerce, with warehousing, inventory, and fulfilment partners.
CCG's solution integrates with the most widely-used and popular marketplaces
including Amazon and eBay, ecommerce platforms including Shopify and Magento,
and multiple accounting systems, payment gateways and fulfilment
partners. The platform powers over £1 billion in gross merchandise value
(GMV) annually through its various integrations.

 

CCG employs over 100 people across Europe. The company will join the Wunderman
Thompson global network as part of its market-leading commerce and technology
proposition. This acquisition reflects WPP's ongoing investment into
strengthening its commerce offer for clients and is aligned with
WPP's accelerated growth strategy
(https://urldefense.com/v3/__https:/www.wpp.com/news/2020/12/accelerating-growth__;!!IfJP2Nwhk5Z0yJ43lA!a1MhDVvVEX7zz4lrweIeQgLV_g-xabB1kZ39CeWbVOorYnMiS-Nf4Ep51C-Wh9Mqw-twLi2LOlc$)
 and focused M&A approach, building on existing capabilities in the
areas of experience, commerce and technology.

 

Mark Read, CEO of WPP, said: "Clients look to WPP to help them market, sell
and fulfil across multiple ecommerce channels and marketplaces. With over £1
billion revenue transacting through its platform, Cloud Commerce Group already
has demonstrable scale and success in managing the complex omnichannel
commerce needs of global brands. I'm excited about how CCG's expertise will
further strengthen the breadth and depth of our commerce offering to deliver
growth for our clients."

 

Further information

Niken Wresniwiro, WPP
+44 (0)20 7282 4600 / +44 (0)7876 005 489
niken.wresniwiro@wpp.com (mailto:niken.wresniwiro@wpp.com)

About WPP

WPP is a creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com
(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.wpp.com_&d=DwMGaQ&c=24Pv9SDmf15C3K1GQEblfw&r=ZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E&m=xiVSkrZJApTSGNAWKvfjLseB1nxEAq14dOsfBFvafBw&s=LDFHE3YXbZ6qqh-ypaI2VW-0JP_LkDkZEqg_mgHKAxg&e=)
.

About Wunderman Thompson Commerce

At Wunderman Thompson Commerce we inspire people to transact.

Part creative agency, part consultancy and part technology company, we are
unique in our ability to connect world-class strategic thinking and creative
insight with deep executional capability across technology and operations to
deliver winning commerce solutions across all major digital routes to market
worldwide: marketplaces, online retailers, D2C, B2B and social commerce.

We are a diverse team of 1700+ commerce experts across more than 20 offices
worldwide, who believe that growth through commerce begins with connected
customer experiences that amplify the brand and drive business outcomes. We
excel at orchestrating commerce touchpoints through intelligent deployment and
integration of world class technology from strategic partners like Adobe, SAP,
Salesforce, HCL, Shopify, BigCommerce & commerce tools, as well as driving
sales from marketplaces (Amazon, Tmall and beyond) and retailers.

Our clients include Bosch, DFS, Johnson & Johnson, MAC, Nestlé,
Sainsbury's, Selfridges, Shell, Specialized, Tempur and Tiffany & Co.

Wunderman Thompson Commerce is a WPP agency, recognised as a Leader in The
Forrester Wave™: Commerce Services, Q1 2021. More details on the achievement
can be found here
(https://urldefense.proofpoint.com/v2/url?u=https-3A__www.wundermanthompson.com_news_wpp-2Dnamed-2Das-2Dleader-2Din-2Dthe-2Dforrester-2Dwave-2Dcommerce-2Dservices-2Dq1-2D2021&d=DwMGaQ&c=24Pv9SDmf15C3K1GQEblfw&r=ZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E&m=xiVSkrZJApTSGNAWKvfjLseB1nxEAq14dOsfBFvafBw&s=vc17LQOpm9ZpCO_KwDbQL5qSoQH5q15MXIyJYC6u_tc&e=)
.

For more information on Wunderman Thompson Commerce, please visit us
at www.wundermanthompsoncommerce.com
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 and follow us on Twitter
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, Facebook
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, LinkedIn
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, and Instagram
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.

 

 

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