REG - WPP PLC - Acquisition

WPPAnnouncement

30/06/2022 07:15

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RNS Number : 7492Q  WPP PLC  30 June 2022

 

 

 

 FOR IMMEDIATE RELEASE  30 June 2022

 

 

WPP PLC ("WPP")

 

WPP to acquire marketing technology leader Bower House Digital

 

WPP today announces it has agreed to acquire the business of Bower House
Digital, a leading marketing technology services agency located in
Australia.

 

Bower House Digital will join Ogilvy's global network, further strengthening
its ability to deliver technology-driven marketing solutions for clients.
Founded in 2017 by Bryan Dobson and Meg Quinn, it employs approximately 80
people across Australia and the Asia Pacific region.

 

The agency designs, builds and deploys digital experiences for clients
including Aesop, Bunnings, Bupa, Target and Myer. It specialises in
implementing Salesforce Marketing Cloud solutions and was awarded Salesforce's
APAC Growth Partner of the Year in 2021.

 

The acquisition is aligned with WPP's accelerated growth strategy and focused
M&A approach to build on existing digital experience capabilities. Over
the past decade, WPP has grown into a global Platinum Salesforce partner with
more than 7,000 practitioners across Marketing, Commerce, Experience, Loyalty,
Analytics, Service and Sales Clouds.

 

Rose Herceg, WPP President, Australia and New Zealand, said: "Companies are
seeking one integrated communications solution that combines creativity,
technology and data. Bower House Digital's knowledge in marketing technology
will further strengthen our digital expertise in Australia and New Zealand.
I'm excited to welcome the Bower House Digital team and clients to WPP."

 

Andy Main, Global Chief Executive Officer at Ogilvy, added: "Bower House
Digital has a dynamic team of experts with a track record of delivering
truly personalised digital experiences for some of the world's most
recognisable brands. We look forward to driving impact and fueling growth for
our clients by scaling Bower House Digital's capabilities at the
intersection of creativity, consultancy, production and operational
services across our global network."

 

Bryan Dobson and Meg Quinn, Bower House Digital Co-founders, said: "Joining
WPP and Ogilvy's global network represents the next stage in our growth. We
are so proud of what our company has achieved, the culture we have created and
the team we have assembled over the past five years. Fusing our digital
marketing knowledge with the creative powers of Ogilvy will build even bigger
and better opportunities for our people and clients."

 

Further information

Nadia Fidler, WPP, Australia & New Zealand

Nadia.fidler@wpp.com (mailto:Nadia.fidler@wpp.com)

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com
(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.wpp.com&d=DwMGaQ&c=24Pv9SDmf15C3K1GQEblf0-dR4hG0m_5jejOBrkAV6M&r=ZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E&m=cu086a2L_tS7E-UHyDr2K0Kr9pPvRt5pq0zFEkshfKKhb7RBwAXk9ObR08bQKZcR&s=oiyE8UYt_CoCwLOFsvgkxPQzhV1PQAimb5N2MaYRza4&e=)
.

 

About Ogilvy

Ogilvy inspires brands and people to impact the world. We have been creating
iconic, culture-changing, value-driving ideas for clients since David Ogilvy
founded the company in 1948. We continue building on that rich legacy through
our borderless creativity-operating, innovating, and creating at the
intersection of talent and capabilities. Our experts in Advertising,
Experience, Public Relations, Health, and Consulting work fluidly across 131
offices in 93 countries to bring forth world-class creative solutions for our
clients. Ogilvy is a WPP company (NYSE: WPP). For more information,
visit Ogilvy.com
(https://urldefense.proofpoint.com/v2/url?u=http-3A__www.ogilvy.com_&d=DwMGaQ&c=24Pv9SDmf15C3K1GQEblf0-dR4hG0m_5jejOBrkAV6M&r=ZCy6eidBMumnJnhkT7D6KCdKEUHyzf0zs367QDuvU_E&m=cu086a2L_tS7E-UHyDr2K0Kr9pPvRt5pq0zFEkshfKKhb7RBwAXk9ObR08bQKZcR&s=B5ik7zeHzR0-wd9KICkvPcJyNrHLeiHfI8iVKEiHr9A&e=)
, and follow us on  LinkedIn
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, Twitter
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, Instagram
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, and Facebook
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