REG - WPP PLC - Acquisition

WPPAnnouncement

18/07/2022 07:00

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RNS Number : 7278S  WPP PLC  18 July 2022

 FOR IMMEDIATE RELEASE  18 July 2022

 

WPP PLC ("WPP")

 

WPP acquires leading ecommerce agency Corebiz

 

The company will strengthen WPP's digital commerce capabilities in Latin
America as a part of the VMLY&R COMMERCE global network

 

WPP today announces that it is acquiring Corebiz, a leading Latin American
ecommerce agency specialising in VTEX (https://vtex.com/gb-en/)
 implementation, one of the largest enterprise digital commerce platforms in
the region.

 

Founded in 2013, Corebiz (https://www.corebiz.ag/en/)  employs over 600
people across Latin America, with the majority of its headcount based in its
São Paulo and Franca offices in Brazil. The Brazilian operations of the
company will join the VMLY&R COMMERCE global network, with further
regional outposts of the business coming onboard over the course of the coming
year.

 

Corebiz counts industry leaders such as Whirlpool, Casino Group, Walmart,
Carrefour, Decathlon and Estée Lauder amongst its clients. It specialises in
a range of ecommerce digital solutions covering three key pillars:
acquisition, from creating key visuals for impactful digital campaigns to
driving targeted SEO; conversion, including CRO and full stack development;
and loyalty, spanning from CRM system implementation to managing consumer data
and running targeted promotional campaigns. As a leading implementation
specialist of VTEX, the agency helps clients reduce time-to-market, reach
audiences across multiple channels, and uncover new growth areas in Latin
America and beyond.

 

This acquisition reflects WPP's ongoing investment into strengthening its
commerce offer for clients as consumer needs continue to change. It is aligned
with WPP's accelerated growth strategy
(https://www.wpp.com/news/2020/12/accelerating-growth) , building on existing
capabilities in the areas of commerce and technology. WPP is ranked as a
Leader in Forrester's global Commerce Services Wave, and already manages more
than $40bn of direct and $20bn of marketplace GMV for clients and employs
13,500 commerce specialists across its agencies.

 

Stefano Zunino, Country Manager for WPP in Brazil, said: "Companies both in
Latin America and around the world are looking to grow their ecommerce
capabilities, having seen over the last two and half years the impact that
strong digital commerce strategies can have on business growth. Corebiz's
market-leading knowledge of enterprise commerce platforms such as VTEX will
further strengthen our commerce expertise. I look forward to welcoming the
Corebiz team as we expand our offer to clients here in Brazil and beyond."

 

Beth Ann Kaminkow, Global CEO of VMLY&R COMMERCE, said: "Bolstering our
creative commerce offering to drive conversion every day for our clients is an
essential ingredient to creating connected brands. The team at Corebiz are not
only experts in this field, but also share our philosophy for building a
thriving company culture alongside business growth. We're thrilled to get our
collaboration underway across our client base."

 

Felipe Macedo and Renan Mota, Founders and Co-CEOs of Corebiz, said: "Over
the last few years, we have actively participated in the acceleration of the
ecommerce market in Latin America. Now, our goal is to take this expertise to
the rest of the world. This will only be enhanced by joining WPP and the
VMLY&R COMMERCE network and we are excited to strengthen ecommerce
enablement for VMLY&R COMMERCE's global clients."

 

ENDS

 

Further information
Niken Wresniwiro, WPP

+44 (0)7876 005489

niken.wresniwiro@wpp.com (mailto:niken.wresniwiro@wpp.com)

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com (https://www.wpp.com/) .

 

About VMLY&R COMMERCE

 

VMLY&R COMMERCE is WPP's end-to-end Creative Commerce Company. It's our
promise that "Creative Commerce Converts" as we work to deliver creativity
that inspires conversion in the moment - regardless of channel. We believe
commerce is the next great canvas for creativity, driving both brand equity
and commercial impact. By reinventing how we work - via our Connected Commerce
Platform - we take a unified view of the purchase journey, to arrive at the
most creatively engaging, culturally relevant commerce experiences. That can
be anywhere life intersects with commerce - from physical stores to
e-commerce, branded experiences to out-of-home, content to product packaging,
social commerce to live streaming, voice and visual search to gaming, and
more. We do this as part of a network of 13,000 specialists across 44
countries globally. For more information, visit www.vmlyrcommerce.com
(http://www.vmlyrcommerce.com) .

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