REG - WPP PLC - Acquisition

WPPAnnouncement

01/09/2022 07:01

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RNS Number : 8230X  WPP PLC  01 September 2022

 

 

 For immediate release  01 September 2022

WPP PLC ("WPP")

WPP acquires ecommerce consultancy Newcraft

 

WPP today announces that it is acquiring Newcraft, a leading, data-first
European ecommerce consultancy based in the Netherlands.

 

Newcraft unlocks business opportunities for its global clients including Ahold
Delhaize, Pon Holdings, Yakult and JDE Peet's by combining transformation
strategy with operational commerce expertise to deliver growth and tangible
business results. Founded in 2007, Newcraft supports organisations in
realising change, reaching growth targets and mastering digital
capabilities.

 

The 155-strong business will join the Wunderman Thompson global network,
complementing its well-established commerce and marketing services teams in
Northern Europe.

 

The acquisition will further strengthen WPP's digital commerce capabilities
and reflects the company's ongoing investment into its commerce offer for
clients as consumer needs continue to change. It is aligned with
WPP's accelerated growth strategy
(https://urldefense.com/v3/__https:/www.wpp.com/news/2020/12/accelerating-growth__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRQl4PIdZw$)
, building on existing capabilities in the areas of commerce and
technology. WPP is ranked as a Leader in Forrester's global Commerce
Services Wave, and already manages more than $40bn of direct and $20bn of
marketplace GMV for clients and employs 13,500 commerce specialists across its
agencies.

 

Mark Read, CEO of WPP, said: "With consumer behaviours and use of new
ecommerce channels continuing to change at a rapid pace, brands need
innovative solutions to reach customers and new audiences. As we continue to
invest in growth areas, Newcraft's extensive experience of transforming the
digital offering of some of Europe's leading companies will further strengthen
our global commerce proposition and drive results for clients."

 

Neil Stewart, CEO of Wunderman Thompson Commerce & Technology,
said: "Newcraft brings a unique mix of commerce expertise in strategy and
operations and fuses it with industry-specific capability across retail, FMCG,
wholesale and mobility. Combined with our leading commerce technology and
customer experience in the Netherlands, I'm excited about how Newcraft will
help us accelerate our end-to-end commerce services for clients in the
region and across the world."

 

Martijn Haanappel, Director and Founder of Newcraft, said: "We are very
excited to start this new chapter. When we look back at the past 15 years,
we're extremely proud of the strong company we've created: we've built very
talented teams; a dynamic and open culture; and an impressive track record
with our clients. By joining WPP and the Wunderman Thompson network we have
found the perfect match to start the next phase of our growth ambition.
Combining our digital acceleration capabilities with Wunderman Thompson's
market-leading commerce expertise will undoubtedly lead to amazing
opportunities for both our people and clients."

 

ENDS

 

Further information

Niken Wresniwiro, WPP

+44 (0)7876 005489

niken.wresniwiro@wpp.com (mailto:niken.wresniwiro@wpp.com)

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com
(https://urldefense.com/v3/__https:/www.wpp.com/__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRR_2QqLpg$)
.

 

About Wunderman Thompson Commerce

At Wunderman Thompson Commerce we inspire people to transact.

 

Part creative agency, part consultancy and part technology company, we are
unique in our ability to connect world-class strategic thinking and creative
insight with deep executional capability across technology and operations to
deliver winning commerce solutions across all major digital routes to market
worldwide: marketplaces, online retailers, D2C, B2B and social commerce.

 

We are a diverse team of 2000+ commerce experts across more than 25 offices
worldwide, who believe that growth through commerce begins with connected
customer experiences that amplify the brand and drive business outcomes. We
excel at orchestrating commerce touchpoints through intelligent deployment and
integration of world class technology from strategic partners like Adobe,
Bloomreach, SAP, Salesforce, Sitecore, HCL, Shopify, BigCommerce &
commerce tools, as well as driving sales from marketplaces (Amazon, Tmall and
beyond) and retailers.

 

Our clients include Bosch, DFS, Johnson & Johnson, MAC, Nestlé,
Sainsbury's, Selfridges, Shell, Specialized, Tempur and Tiffany & Co.

 

Wunderman Thompson Commerce is a WPP agency, recognised as a Leader in The
Forrester Wave™: Commerce Services, Q1 2021. More details on the achievement
can be found here
(https://urldefense.com/v3/__https:/www.wundermanthompson.com/news/wpp-named-as-leader-in-the-forrester-wave-commerce-services-q1-2021__;!!B1IJoQ!PdN54YsXG6K_JpHFSY6l4R2JPcIfN81RdpU8Y8g_XSXM8Zni1DT8zGYh1RZbTR9NR9pcAdMLwCZXV_bnxPyi62Ua-b0rehBTQlpavg$)
.

 

For more information on Wunderman Thompson Commerce, please visit us at
www.wundermanthompsoncommerce.com
(https://urldefense.com/v3/__http:/www.wundermanthompsoncommerce.com/__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRQ7mBligA$)
and follow us on Twitter
(https://urldefense.com/v3/__https:/twitter.com/wunthompsoncom__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRRZcOZmjg$)
, Facebook
(https://urldefense.com/v3/__https:/www.facebook.com/WunThompsonCOM/__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRSzuKgeQQ$)
, LinkedIn
(https://urldefense.com/v3/__https:/www.linkedin.com/company/wunderman-thompson-commerce/__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRQwtg10hQ$)
, and Instagram
(https://urldefense.com/v3/__https:/www.instagram.com/wunthompsoncom/__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRRnleIeEg$)
.

 

About Newcraft

Newcraft is a data-first digital acceleration consultancy specialising in
commerce. Combining transformation strategy at C-level with digital
acceleration capabilities at operating level to deliver tangible business
results to blue-chip clients. We combine broad industry knowledge with our
intense digital expertise to deliver added value to our clients and to create
an inspiring environment for our strategy, commerce, data and crm teams.

 

For more information, visit www.newcraftgroup.com
(https://urldefense.com/v3/__http:/www.newcraftgroup.com__;!!IfJP2Nwhk5Z0yJ43lA!LFCGPVSL9BSf-dljlIogomHW8XKl8GsHaY31001BSgXDFcrEECnUhfPghPybcrti2RvkU7JPYM7KEPdUn3QKfMnc1gcDlRRROiBlOg$)
.

 

 

 

 

 

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