REG - WPP PLC - Acquisition

WPPAnnouncement

21/09/2022 14:15

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RNS Number : 0486A  WPP PLC  21 September 2022

 

 

 For immediate release  21 September 2022

WPP PLC ("WPP")

WPP acquires leading communications agency JeffreyGroup

JeffreyGroup will join WPP's Hill+Knowlton Strategies, creating the largest
global communications agency presence in Latin America

 

WPP today announces the acquisition of JeffreyGroup
(https://www.jeffreygroup.com/) , one of the most respected independent
corporate communications, public affairs, and marketing consulting firms in
Latin America.

 

JeffreyGroup will join the Hill+Knowlton Strategies international network and
will create the largest global communications agency presence in Latin
America, doubling Hill+Knowlton Strategies' footprint in the region.
Headquartered in Miami, with 330 people across offices in Mexico City,
Brasilia, Rio de Janeiro, São Paulo and Buenos Aires, JeffreyGroup has been a
powerhouse in Latin America for nearly three decades.

 

The agency specialises in developing innovative, award-winning brand and
corporate communications programmes and public affairs strategies for clients
across a broad range of industries, including Amazon, American Airlines,
AstraZeneca, Bacardí, Bayer, BlackRock, Johnson & Johnson, Marriott
International, Salesforce, TikTok, and Walt Disney World Resorts. JeffreyGroup
also recently earned more nominations than any other agency in PRovoke
Media's upcoming 2022 Latin America SABRE Awards.

AnnaMaria DeSalva, Global Chairman and CEO of Hill+Knowlton Strategies,
said: "I've admired JeffreyGroup since my early days as one of its clients,
and I'm delighted to welcome it and its employees into the Hill+Knowlton and
WPP families. Latin America is one of the most dynamic communication markets
today, offering a growing scope of talent and innovation. Our combination with
JeffreyGroup creates step change opportunities and I'm excited about what
we'll be able to achieve together."

Jeffrey Sharlach, Founder and Chairman of JeffreyGroup, said: "The success of
JeffreyGroup over the past 30 years in Latin America has been due in large
part to our ability to evolve and adapt in a dynamic region of the world with
diverse conditions, customs, and cultures. Joining forces with WPP and
Hill+Knowlton is an exciting step forward in this evolution and opens up a
world of resources for our clients and opportunities for our hundreds of
employees."

Mark Read, CEO of WPP, said: "WPP's public relations and communications
services have never been more in-demand. Our clients want agile partners who
can help them navigate today's complex world and create the right spaces to
tell their stories. Latin America continues to be an important growth market
for our clients, and JeffreyGroup will strengthen our established presence in
the region and bring deep-rooted experience of delivering tailored
communications strategies that resonate with audiences."

JeffreyGroup becomes the latest in a series of acquisitions - including
Newcraft
(https://www.wpp.com/news/2022/08/wpp-acquires-ecommerce-consultancy-newcraft)
, Corebiz
(https://www.wpp.com/news/2022/07/wpp-acquires-leading-ecommerce-agency-corebiz)
, Bower House Digital
(https://www.wpp.com/news/2022/06/wpp-to-acquire-marketing-technology-leader-bower-house-digital)
and Village Marketing
(https://www.wpp.com/news/2022/02/wpp-acquires-influencer-marketing-agency-village-marketing-to-accelerate-creator-economy-growth)
- that form part of WPP's accelerated growth strategy and focused M&A
approach that further strengthens the company's core creative capabilities in
marketing, communications and design, and builds on existing capabilities in
experience, commerce and technology.

 

Further information

Louise Lacourarie, WPP

+44 (0)20 7282 4600 / +44 7741 360931

louise.lacourarie@wpp.com (mailto:louise.lacourarie@wpp.com)

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com (http://www.wpp.com) .

 

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is an international communications consultancy,
providing services to local, multinational, and global clients. H+K operates
more than 70 offices in nearly 40 countries worldwide, as well as an extensive
associate network, delivering award-winning campaigns to clients across all
sectors and disciplines and with a focus on continued innovation for the
industry. Headquartered in New York, the firm is part of WPP, one of the
world's largest communications services groups.

 

For more information about H+K, click here (http://www.hkstrategies.com/) ,
follow us on Twitter here (https://twitter.com/HKStrategies) , like us on
Facebook here (https://www.facebook.com/HKStrategiesGlobal/) , and follow us
on LinkedIn here (https://www.linkedin.com/company/hill-knowlton-strategies/)
.

 

About JeffreyGroup

JeffreyGroup is the leading independent corporate communications, public
affairs and marketing consulting firm in Latin America, with a successful
29-year track record advising multinational companies and global brands across
a broad range of industry sectors. Headquartered in Miami and with more than
330 employees, JeffreyGroup has offices in Mexico City, Brasília, Rio de
Janeiro, São Paulo, and Buenos Aires, supported by a network of local agency
partners providing capabilities across the entire region. JeffreyGroup is
proud to serve some of the world's largest companies and best-known brands,
including Amazon, American Airlines, AstraZeneca, Bacardí, Bayer, BlackRock,
Johnson & Johnson, Marriott International, Salesforce, TikTok, and Walt
Disney World Resorts, among others. www.jeffreygroup.com
(http://www.jeffreygroup.com)

 

 

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