REG - WPP PLC - Acquisition

WPPAnnouncement

05/01/2023 14:00

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RNS Number : 8459L  WPP PLC  05 January 2023

 

 FOR IMMEDIATE RELEASE                                     5 January 2023

WPP PLC ("WPP")

 

WPP acquires Fēnom Digital

 

WPP today announces the acquisition of Fēnom Digital
(https://www.fenomdigital.com/) , one of the fastest growing digital
transformation agencies in North America.

Founded by Dylan Runne three years ago in New York, Fēnom Digital specializes
in delivering enterprise commerce, order management systems, supply chain,
marketing, and customer experience solutions to retailers and brands across
North America. The company calls upon over 190 highly skilled technologists to
deliver solutions that drive more than $5 billion of digital sales for clients
annually, including Basset Furniture, Casper, Crocs, David Yurman, GNC, PacSun
and Snipes.

In 2022, Fēnom Digital achieved Salesforce Crest Partner status and won
Salesforce Commerce Cloud Partner of the Year for "Best Up and Coming
Partner."

Fēnom Digital will join WPP's world-class, global commerce capability within
Wunderman Thompson, which drives over $30 billion in GMV for brands such as
Nestlé, Bosch and Microsoft. This acquisition is part of Wunderman Thompson's
strategy to help clients drive growth across all major digital routes to
market in all major markets and will complement the 3500 commerce experts
within the Wunderman Thompson group.

The announcement follows other recent Wunderman Thompson acquisitions in the
commerce space including Diff
(https://www.wpp.com/news/2022/12/wpp-acquires-canadian-commerce-agency-diff-to-grow-its-partner-ecosystem-in-north-america)
and Newcraft
(https://www.wpp.com/news/2022/08/wpp-acquires-ecommerce-consultancy-newcraft)
. These further strengthened WPP's overall digital commerce capabilities and
reflect the company's ongoing investment into its commerce offer for clients
as consumer needs continue to change. It is aligned with WPP's accelerated
growth strategy (https://www.wpp.com/news/2020/12/accelerating-growth) ,
building on existing capabilities in the areas of commerce and technology.

Mark Read, CEO of WPP, said: "Expanding our business in high-growth commerce
areas continues to be a high priority for WPP as we enter 2023. The Fēnom
team brings a proven track record of success paired with deep industry
expertise and I'm delighted to welcome them to WPP."

Neil Stewart, CEO of Wunderman Thompson Commerce & Technology, said: "We
have been highly impressed at the sales growth Dylan and the Fēnom Digital
team have achieved for their clients. Their expertise complements and
strengthens the world-class Salesforce capability that we already have in
North America. We are looking forward to bringing our combined expertise to
service clients across multiple Salesforce clouds."

Dylan Runne, CEO, Fēnom Digital, said: "We couldn't be happier to be joining
the Wunderman Thompson family and bringing our best-in-class commerce
solutions to the world's leading digital agency. Wunderman Thompson's commerce
focus and breadth of capabilities and experience open the door for Fēnom to
accelerate growth and continue executing on the vision of being the leading
global Salesforce Digital Transformation Agency."

 

Further information

Alex Davis-Isaac, WPP

+1 646-531-7724
Alex.DavisIsaac@wpp.com (mailto:Alex.DavisIsaac@wpp.com)

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com (http://www.wpp.com) .

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