REG - WPP PLC - Acquisition

WPPAnnouncement

20/06/2023 13:00

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RNS Number : 2949D  WPP PLC  20 June 2023

 

 

 FOR IMMEDIATE RELEASE  20 June 2023

WPP PLC ("WPP")

WPP invests in diversity-focused creative agency Majority

 

WPP today announces the acquisition of a 30% stake in Majority, the US-based
creative agency that combines a multicultural talent model with award-winning
general marketing capabilities.

 

Majority was founded in 2021 by CEO Omid Farhang and Hall of Fame
athlete-turned mogul Shaquille O'Neal, alongside Chief Strategy Officer Asmirh
Davis and Chief Marketing Officer Jorge Hernandez. In 2022, the agency's
leadership team added Chief Culture and Innovation Officer Brandon Butler.

 

Majority's key clients to date include The Coca-Cola Company, the NBA G League
and Match Group. In 2022, it was named Adweek's Breakthrough Agency of the
Year and Ad Age's Small Agency Newcomer of the Year. Majority was also named
among Fast Company's most innovative companies, alongside WPP and Ogilvy.

 

The strategic partnership between WPP and Majority will create a compelling
and differentiated offer to the current and prospective clients of both
companies. Majority specialises in "disruptive creativity that moves culture"
across services including advertising, strategic planning, digital, branded
entertainment, design, product innovation, experiences, art and activism.

 

The agency has a diversity-led approach to hiring and developing talent based
on the premise that greater diversity is a competitive advantage for creating
impactful marketing that lands in culture. All of Majority's C-suite and more
than 75% of its employees represent the BIPOC and LGBTQ+ communities.

 

Majority is based in Atlanta, an important centre for WPP as the base for a
growing number of clients and a hot bed of creative talent. The agency will
make use of WPP's new campus in the city, which opened its doors this month.

 

Omid Farhang, founder and CEO of Majority, said: "Our first chapter was about
creating fertile ground for a more diverse talent mix to do the best work of
their lives. Our next chapter wants to be about expanding opportunity through
scale, and with its global reach, leading capabilities and commitment to
creativity, WPP is the ultimate partner to help us author it."

 

Mark Read, CEO of WPP, said: "We have been really impressed by the vision,
market positioning and trajectory of Majority since its launch in 2021 and we
are delighted to become strategic partners in the agency. We're excited to be
working with Omid and the team as they continue to do great work and change
our industry."

 

 

Further information

Niken Wresniwiro, WPP

+44 (0)20 7282 4600 / +44 7876 005 4891

niken.wresniwiro@wpp.com (mailto:niken.wresniwiro@wpp.com)

 

Martina Suess, WPP

+1 917-456-5049

martina.suess@wpp.com (mailto:martina.suess@wpp.com)

 

Steve Sapka, Majority

305-479-5208

Steve@SapkaComm.com (mailto:Steve@SapkaComm.com)

 

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com (http://www.wpp.com) .

 

About Majority

Majority is the award-winning creative agency co-founded in 2021 by Shaquille
O'Neal and Omid Farhang. Majority combines a multicultural talent model with
general market capabilities, on the belief that diversity is the ultimate
competitive advantage for ideas that land in culture. To learn more about
Majority, visit majorityagency.com (https://majorityagency.com/) .

 

 

 

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