REG - WPP PLC - Cohn & Wolfe acquires majority stake in Máquina <Origin Href="QuoteRef">WPP.L</Origin>

WPPAnnouncement

18/01/2016 11:00

RNS Number : 1501M
WPP PLC
18 January 2016
FOR IMMEDIATE RELEASE 
18 JANUARY 2016
WPP PLC ("WPP")
Cohn & Wolfe acquires majority stake in Mquina in Brazil
WPP announces that its wholly-owned operating company Cohn & Wolfe, a leading communications agency, has acquired a majority stake in Grupo Mquina ("Mquina"), one of Brazil's largest and most widely respected public relations and public affairs groups. 
Mquina's unaudited gross revenues for the year ended 31 December 2014 were R$60 million with gross assets of approximately R$20 million at the same date. Clients include Ambev, BRMalls, BRF, Carrefour, Credit Suisse, Grupo Estacio, Insper, Gafisa, GP Investments, Kraft Heinz, Hypermarcas, EY, Qualicorp, Raizen, Xerox and B2W/Lojas Americanas. Founded in 1995, the agency is based in So Paulo with offices in Rio de Janeiro and Braslia. It employs 240 people.
Mquina was named the Best PR Agency in Brazil four times at the prestigious Comunique-se Awards. Mquina is known for its digital and integrated communications work across numerous industries, including finance, education, consumer technology, retail, entertainment, government and tourism. The agency has specialty divisions focused on digital, video content, branding, advertising and package design services.
This investment continues WPP's strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the Brazilian market. Collectively (including associates and investments) Group companies generate revenues of around US$600 million and employ over 6,000 people in Brazil, WPP's seventh largest market. In Latin America, WPP companies (including associates and investments) collectively generate revenues of over US$1.6 billion and employ over 21,000 people.
WPP's public relations and public affairs companies collectively generate revenues (including associates and investments) of US$2 billion and employ over 11,000 people worldwide. 
Contact:
FeonaMcEwan,WPP 
+ 44(0) 207 408 2204
Kevin McCormack, WPP
+1 (212) 632 2239

This information is provided by RNS
The company news service from the London Stock Exchange
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