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RNS Number : 5212J
WPP PLC
12 June 2014
FOR IMMEDIATE RELEASE 12 JUNE 2014
WPP PLC ("WPP")
Grey to acquire a majority stake in Circus, Peru's largest independent
advertising agency
WPP announces that its wholly-owned operating company Grey, the global
marketing communications agency, has agreed to acquire a majority stake in
Circus Peru S.A. ("Circus"), the largest independent adverting agency in
Peru.
Founded in 2008, Circus is a full-service integrated marketing company. Its
subsidiaries include Circus Interactive, Circus Retail, Circus Experience,
Brand Lab, a design company, and Carne, a second advertising agency. Circus
will be integrated into the existing Grey Peru and be renamed Circus Grey.
Circus' unaudited revenues were PEN 34 million as of December 31, 2013 with
net assets of PEN 9.0 million as of the same date. Clients include Grupo
Credito, Grupo Falabella, Claro and San Fernando. Based in Lima, the agency
employs nearly 200 people.
The investment continues WPP's strategy of investing in faster growth
geographic markets, which represented over 30% of US$17.3 billion revenues in
2013, with an objective to reach 40-45% over the next five years. It also
demonstrates the Group's commitment to developing its strategic networks
throughout Latin America. In Latin America, WPP companies (including
associates) collectively generate revenues of over $1.6 billion and employ
over 18,000 people. In Peru, WPP companies (including associates) collectively
generate revenues of over $40 million and employ over 700 people.
Other WPP companies active in Peru (including affiliates) are Young & Rubicam,
Ogilvy & Mather, J. Walter Thompson, GroupM, Burson-Marsteller, IBOPE, Kantar
Worldpanel, TNS and Geometry Global.
Contact:
Feona McEwan, WPP London + 44(0) 207 408 2204
Kevin McCormack, WPP New York +1 (212) 632 2239
This information is provided by RNS
The company news service from the London Stock Exchange