REG - WPP PLC - GroupM acquires stake in directComm in Turkey <Origin Href="QuoteRef">WPP.L</Origin>

WPPAnnouncement

25/07/2015 09:34

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RNS Number : 4865T
WPP PLC
20 July 2015 
 
 For Immediate Release  20 July 2015  
 
 
WPP PLC ("WPP") 
 
GroupM acquires majority stake in directComm Marketing Group in Turkey 
 
WPP announces that GroupM, the leading global media investment management
group, has acquired a majority stake in directComm Marketing Group
("directComm"), a leading provider of integrated direct marketing services in
Turkey.

directComm specialises in digital marketing, customer relationship management,
events and social media. Clients include Türk Telekom, Siemens and Sony
Mobile. Founded in 2000 and based in Istanbul, directComm employs around 70
people. 
 
Unaudited revenues for the year ended 31 December 2014 were approximately US$
6.5 million, with gross assets at the same date of approximately US$ 3.2
million. 
 
This acquisition continues WPP's strategy of investing in fast growing and
important markets and sectors and strengthening its digital capabilities.
WPP's digital revenues were US$6.9 billion in 2014, representing 36% of the
Group's total revenues of US$19 billion.  WPP has set a target of 40-45% of
revenue to be derived from digital in the next five years. 
 
Turkey is one of the Next 11 growth economies where WPP companies (including
associates) generate revenues of over US $1.0 billion and employ over 10,000
people. In Turkey itself, WPP companies (including associates) generate
revenues of around US$120 million and employ approximately 1,300 people. 
 
Contact: 
 
 Feona McEwan, WPP  + 44(0) 207 408 2204  
 Chris Wade, WPP                          
 
 
This information is provided by RNS
The company news service from the London Stock Exchange