REG - WPP PLC - GroupM acquires Yonder Media in South Africa <Origin Href="QuoteRef">WPP.L</Origin>

WPPAnnouncement

11/11/2015 11:01

RNS Number : 3134F
WPP PLC
11 November 2015
FOR IMMEDIATE RELEASE
11 November 2015


WPP PLC ("WPP")
GroupM acquires mobilemarketingagencyYonderMediain South Africa
WPP announces that GroupM, the world's leadingmediainvestment management group,has acquired a majority stake inmobile marketing agency Yonder Media in South Africa.
Established in 2005, Yonder Media is a mobile-first digital and social media agency. Yonder Media's proprietary technology framework supports a broad range of services covering mobile and social media strategy, mediaplanning, buying and management and application development.Based in Johannesburg, the agency employs around 30 people. 
YonderMedia's unaudited consolidated revenues for the year ended 28 February 2015 were approximately ZAR 20 million, with gross assets at the same date of approximately ZAR 18 million.
This investment continues WPP's strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digitalmedia. WPP's digital revenues (including associates) were US$6.9 billion in 2014, representing 36% of the Group's total revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years.
In South Africa, the Group (including associates) generates revenues of around US$500 million and employs around 26,000 people. Across the continent of Africa, the Group (including associates) collectively generates revenues of almost US$700 million and employs over 28,000 people.
Contact:
Feona McEwan, WPP 
+44(0) 20 7408 2204
Chris Wade, WPP
 
  

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