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WPPAnnouncement

08/02/2024 08:00

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RNS Number : 4711C  WPP PLC  08 February 2024

 

 

 FOR IMMEDIATE RELEASE  8 February 2024

 

WPP PLC ("WPP")

 

WPP invests in new German agency OH-SO Digital

 

WPP today announces it has acquired a minority stake through a capital
investment in OH-SO Digital, a new digital-first agency launching on 1 March.

 

The agency aims to revolutionise how brands deploy digital marketing as a key
driver for growth, using innovative creative solutions that are
customer-centric and powered by the latest tech developments. OH-SO Digital
will partner with clients to combine marketing, commerce and technology to
co-create digital products, platforms and software.

 

Founded by industry veteran Mattes Schrader, the agency's founding leadership
team comprises digital experts with experience from agencies including
Accenture Interactive, Accenture Song, C3 and Diconium. OH-SO Digital will
initially launch in Hamburg and Prague, with further planned outposts in
Berlin and Munich.

 

The strategic investment is part of WPP's ongoing targeted M&A strategy
which focuses on the key growth areas of commerce, experience and technology.
The partnership with OH-SO Digital will further strengthen WPP's digital offer
in Germany, complementing existing capabilities that help clients drive growth
as the needs of consumers continue to evolve.

 

Mark Read, CEO of WPP, said: "We're excited to support the ambition of OH-SO
Digital to provide brands with ideas that leverage technology to deliver
transformative growth. Our long-term commitment is clear: to position OH-SO
Digital as an important growth partner for our clients in Germany, our third
largest market."

 

Frank-Michael "FM" Schmidt, President of WPP in Germany, said: "We are
delighted to be expanding WPP's tech and consulting offering in Germany with
Mattes Schrader and his high-calibre management team. Retaining the best
minds, developing customised models and supporting entrepreneurial initiatives
are cornerstones of our future strategy. With the establishment of OH-SO, we
are implementing these principles in a way that - in combination with the
excellent competences of other WPP agencies - offers a new quality of
consulting and implementation services for German and international
clients."

 

Mattes Schrader, Founder and CEO of OH-SO Digital, said: "In the last decade,
digitisation hasn't boosted most companies' market shares, leaving many
trailing. At the same time, marketing decision-makers are increasingly
responsible for sales and technical platforms in addition to communication
channels. As traditional lines blur between communication, sales, products,
and services, GenAI introduces a novel dynamic at every level. This offers an
extraordinary chance to craft radical new solutions, positioning the marketing
function as the critical growth engine."

 

ENDS

 

Further information

+44 (0)20 7282 4600

press@wpp.com (mailto:press@wpp.com)

 

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com (http://www.wpp.com) .

 

 

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