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WPPAnnouncement

06/09/2014 20:31

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RNS Number : 2068N
WPP PLC
24 July 2014 
 
 FOR IMMEDIATE RELEASE  24 JULY 2014  
 
 
WPP PLC ("WPP") 
 
Kantar has invested in ZappiStore, a global pioneer in automated market
research 
 
WPP announces that Kantar, its wholly-owned data investment management
business, has invested in ZappiStore Limited ("ZappiStore"), a global pioneer
in automated market research, based in London. 
 
Launched in 2013, ZappiStore offers powerful software applications which
provide automated data collection and analytics through a self-service
platform. The company currently operates in nine countries with plans to
expand into 11 additional markets in the near future. ZappiStore's clients
include five of the top 10 global consumer goods companies. 
 
This investment continues WPP's strategy of strengthening its capabilities in
digital media. WPP's digital revenues (including associates) were well over
US$6 billion in 2013, representing almost 35% of the Group's total revenues of
US$17.3 billion. WPP has set a target of 40-45% of revenue to be derived from
digital in the next five years. 
 
Kantar is the data investment management division of WPP and one of the
world's largest insight, information and consultancy groups. By connecting
with the diverse talents of its 12 specialist companies, the group aims to
become the pre-eminent provider of compelling and inspirational insights for
the global business community. Its 27,000 employees work across 100 countries
and across the whole spectrum of research and consultancy disciplines,
enabling the group to offer clients business insights at every point of the
consumer cycle. The group's services are employed by over half of the Fortune
Top 500 companies. 
 
In the UK, WPP companies (including associates) collectively generate revenues
of nearly US$3 billion and employ over 15,000 people.  Worldwide, WPP's data
investment management companies (including associates) collectively generate
revenues of about US$5 billion and employ over 34,000 people. 
 
Contact: 
 
 Feona McEwan, WPP  + 44(0) 207 408 2204  
 Chris Wade, WPP    + 44(0) 207 408 2204  
 
 
This information is provided by RNS
The company news service from the London Stock Exchange