REG - WPP PLC - Kantar Media acquires Precise <Origin Href="QuoteRef">WPP.L</Origin>

WPPAnnouncement

06/09/2014 02:07

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RNS Number : 2450J
WPP PLC
10 June 2014 
 
 FOR IMMEDIATE RELEASE  10 JUNE 2014  
 
 
WPP PLC ("WPP") 
 
Kantar Media acquires Precise, a leading media intelligence business 
 
WPP announces that Kantar Media, its wholly-owned media research and analytics
business, has acquired a majority stake in the issued share capital of Precise
Media Group Holdings Limited ("Precise"), a leading provider of monitoring and
evaluation services. 
 
Founded in 1996 and based in London, with offices in New York, Precise employs
430 people servicing 2,500 customers including multinational corporations, PR
agencies, public sector bodies and SME clients. For the year ending 30
September 2013, Precise's revenues were £28.9 million, with gross assets as at
the same date of £34.4 million. 
 
This acquisition strengthens the global expertise of Kantar Media in
delivering media reputation tracking and impact analysis for PR campaigns
across the board, bridging mainstream and social media with highly innovative
technology. This acquisition continues WPP's strategy of developing its
services in important markets and sectors and strengthening its capabilities
in data investment management. 
 
Kantar Media is part of Kantar, WPP's data investment management arm, one of
the world's largest insight, information and consultancy groups. By connecting
the diverse talents of its 12 specialist companies, the group aims to become
the pre-eminent provider of compelling and inspirational insights for the
global business community. Its 27,000 employees work across 100 countries and
across the whole spectrum of research and consultancy disciplines, enabling
the group to offer clients business insights at every point of the consumer
cycle. The group's services are employed by over half of the Fortune Top 500
companies. 
 
In the UK, WPP companies (including associates) collectively generate revenues
of nearly US$3billion and employ over 15,000 people.  Worldwide, WPP's data
investment management companies (including associates) collectively generate
revenues of about US$5 billion and employ over 34,000 people. 
 
Contact: 
 
 Feona McEwan, WPP  + 44(0) 207 408 2204  
 Chris Wade, WPP    + 44(0) 207 408 2204  
 
 
This information is provided by RNS
The company news service from the London Stock Exchange