REG - WPP PLC - Ogilvy acquires majority stake in Jüssi in Brazil <Origin Href="QuoteRef">WPP.L</Origin>

WPPAnnouncement

14/09/2015 16:00

RNS Number : 0043Z
WPP PLC
14 September 2015
For Immediate Release
14 September 2015
WPP PLC ("WPP")
Ogilvy acquires majority stake in online performance marketing agency Jssi in Brazil
WPP announces that its wholly-owned operating company Ogilvy, the global marketing communications agency, has acquired a majority stake of Jssi Intention Marketing Ltda. ("Jssi"), a leading online performance, programmatic and conversion marketing agency in Brazil. 
Jssi's clients include Allianz Global Assistance & Corporate, Amazon, Decathlon, FNAC, Google, LinkedIn and Terra. Founded in 2010, the company employs 120 people and is based in So Paulo. Jssi will be part of the Ogilvy Group in Brazil (Ogilvy & Mather, David Agency, Nine, Etco and Foster) and will continue to operate under the Jssi name.
This investment continues WPP's strategy of investing in fast growing sectors such as digital and its commitment to developing its strategic networks throughout Latin America, while bolstering the Group's leadership position in Brazil. The Group (including associates and investments) collectively generates revenues of US$1.6 billion in Latin America and employs 23,000 people. In Brazil the Group (including associates and investments) generates revenues of around US$600 million and employs over 7,000 people.
WPP's digital revenues were US$6.9 billion in 2014, representing 36% of the Group's total revenues of US$19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. 
Contact:
Feona McEwan, WPP
+ 44(0) 207 408 2204
Kevin McCormack, WPP
+1 (212) 632 2239

This information is provided by RNS
The company news service from the London Stock Exchange
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