REG - WPP PLC - WPP unveils WPP Open Pro

WPPAnnouncement

23/10/2025 15:00

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RNS Number : 6265E  WPP PLC  23 October 2025

 

 FOR IMMEDIATE RELEASE  23 October 2025

 

WPP PLC ("WPP" or "the Company")

WPP unveils WPP Open Pro: empowering brands to plan, create and publish
campaigns directly through its AI marketing platform

WPP Open Pro unlocks new growth opportunities for WPP across the global
advertising market by democratising access to the company's advanced AI
marketing capabilities and enabling brands to connect to its tools and
services independently

WPP today launches WPP Open Pro, a groundbreaking new edition of its AI
marketing platform, WPP Open
(https://urldefense.com/v3/__https:/www.wpp.com/en/open__;!!IfJP2Nwhk5Z0yJ43lA!JnAfVbQegsfddD4W25jWDSUAC6bw7NmouQx7v2Bmq7qUG2WkDAkinmDLYy1O8vFwE9Pn1UzJIAPSRddf-UXJoxY$)
, designed to empower brands of all sizes to plan, create and publish
campaigns independently. WPP Open Pro will expand WPP's reach across the
global advertising market while also offering an efficient route for existing
clients to leverage WPP's platform and tools.

WPP Open Pro represents a significant shift in the industry, with WPP being
the first of its peers to provide a range of integrated, AI-powered delivery
models. The new platform enables WPP to service the evolving needs of its
current client base and grasp the opportunity to increase its addressable
market of brands that may not have previously had the resources to benefit
from its expertise.

Unveiled by WPP CEO Cindy Rose, WPP Open Pro (https://www.wppopen.com/) is the
new edition of WPP Open - the company's AI platform for marketing - which
helps brands to plan campaigns, create large volumes of on-brand content and
quickly deploy assets at scale independently.

"The rapid acceleration of technology is fundamentally reshaping our industry
and WPP is embracing the opportunity to lead that change," said Cindy Rose,
CEO of WPP. "Our talented teams will always be at the heart of what we do,
providing world-class strategic and creative partnership to the world's most
complex brands with WPP Open at the core. Now, we're adding WPP Open Pro to
our offer, a powerful new edition that puts our AI advantage directly into the
hands of a much wider array of brands and businesses. This is about
transforming how marketing is delivered, expanding our total addressable
market, and giving more brands the tools they need to lead in the AI era."

Built on WPP Open - which will continue to be at the centre of WPP's managed
service offering that combines talented global teams with integrated
technology - WPP Open Pro packages three powerful, connected functional areas
into a simple interface that allows marketing teams, from established
enterprises and WPP clients to emerging businesses, to:

·      Plan with AI-powered strategy: users can access WPP's
foundational data and insights to develop campaign strategies, better
understand audiences and evaluate competitive landscapes quickly. This is
powered by AI agents which draw on WPP's deep proprietary, partner and
industry data.

·      Create content at scale: marketers can generate on-brand,
channel-specific ads and content in seconds, automating production while
maintaining brand integrity and driving performance.

·      Publish campaigns: WPP Media clients can seamlessly integrate
with, and hand off to, WPP's Open Media Studio for enhanced media execution.
Alternatively, the platform allows brands to publish content directly to major
ad platforms.

Integrated differentiation in a crowded market

WPP Open Pro stands apart from competitors by offering a comprehensive,
integrated solution for campaign implementation, connecting strategy, content
creation and performance optimisation with enterprise-grade consistency.

Bringing together some of the most powerful and specialised capabilities of
WPP Open, the new platform is an ideal solution for distinct business units or
regional teams within a global brand, giving them the freedom to adapt
campaigns and personalise content while ensuring global brand compliance.
Crucially, it is also designed to help cater to the unserved segment of the
worldwide advertising market.

It is equally valuable for a performance-based marketer in a fast-moving
sector like ecommerce or finance, who needs to rapidly create, test and
optimise high volumes of ads to drive measurable outcomes. Furthermore, WPP
Open Pro also provides smaller businesses, startups and growing brands with
direct access to professional-grade tools and WPP's intelligence, allowing
them to generate quality content and publish campaigns, thereby expanding
their potential for market growth.

"While some companies hide their AI behind service teams or focus on just one
part of the journey, WPP Open Pro is an integrated solution for campaign
implementation, built to deliver outcomes, not just assets," said Stephan
Pretorius, Chief Technology Officer at WPP. "This makes it ideal for clients
and brands seeking consistency and compliance at scale, performance marketing
teams focused on optimising outcomes, and, crucially, provides smaller, agile
marketing teams and emerging brands with direct access to WPP's professional
capabilities and intelligence. It is simple, intuitive and transformative,
giving marketers control, speed and scale with enterprise-grade quality."

Further information:

WPP Communications

press@wpp.com (mailto:press@wpp.com)

About WPP

WPP is the creative transformation company. We use the power of creativity to
build better futures for our people, planet, clients and communities. For more
information, visit www.wpp.com
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.

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