RCS - YouGov PLC - Launch of YouGov Global Profiles

YouGovAnnouncement

05/04/2022 12:00

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RNS Number : 3340H  YouGov PLC  05 April 2022

 

 

5 April 2022

YouGov plc

("YouGov" or "the Group" or "the Company")

YouGov Global Profiles launches providing unrivalled global audience
intelligence

 

YouGov, the international online research data and analytics technology group,
has today launched YouGov Global Profiles - the world's largest globally
consistent audience dataset.

 

Through more than 1,000 questions, Global Profiles gives brands, agencies and
media planners the ability to understand their global audience, providing
consistent audience data across 43 markets (rising to 48 in August). The tool
offers hundreds more questions and thousands more data points than any
comparable dataset in the world. It also offers greater value as clients
benefit from a cost-effective 'seat' model pricing, letting them decide
product access at a user level, and allowing them to scale quickly if
required.

 

With Global Profiles, customers can build detailed portraits of their
audiences, monitoring purchase behaviour, media consumption, trends and more
across key markets. Global Profiles provides clients with essential access to
core data from the flagship YouGov Profiles product. With access to thousands
of globally consistent demographic, psychographic, attitudinal and behavioural
consumer metrics, YouGov Global Profiles provides global audience intelligence
into:

 

 ·             Attitudes and opinion: More than 700 attitudinal questions allow clients to
               build more sophisticated segmentations of their audiences.
 ·             Media consumption: 150+ questions on media consumption. Providing unrivalled
               depth of globally consistent data - with insight into frequency, recency, time
               spent on media platforms, including TV, music streaming, cinema, radio,
               podcasts.
 ·             Social media engagement: Social media intelligence across major platforms
               including Facebook, Instagram and Twitter.
 ·             Demographics and lifestyle: Segment across a wide number of categories
               including general demographic makeup, economic situation, occupation, category
               specific usage and behaviour, interests, hobbies and more.

 

Stephen Shakespeare, CEO and Co-Founder of YouGov, says: "YouGov Global
Profiles lets brands and agencies discover and understand their global
audiences across all the markets that matter to them. It will be central to
their global strategies, campaigns and partnerships. With more than 1,000
consistent questions and thousands of datapoints across 43 markets, it's never
been easier for them to build and compare accurate, precise portraits of their
audiences across key markets. Crucially, YouGov Global Profiles has
substantially greater depth and breadth of data available than any other
product out there today."

 

YouGov Global Profiles is available in:

 

Americas: Argentina, Brazil, Canada, Colombia, Mexico, USA

 

Asia-Pacific: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia,
Philippines, Singapore, Taiwan, Thailand, Vietnam

 

Europe: Austria, Belgium, Bulgaria, Croatia, Czech Republic, France, Germany,
Great Britain, Greece, Hungary, Ireland, Italy, Netherlands, Poland, Portugal,
Romania, Slovakia, Spain, Switzerland

 

Middle East and Africa: Egypt, Lebanon, Morocco, Saudi Arabia, South Africa,
UAE

 

 

Enquiries

 

 YouGov plc

 Stephan Shakespeare / Alex McIntosh / Hannah Jethwani          020 7012 6000
 FTI Consulting

 Charles Palmer / Elena Kalinskaya                                                     020 3727 1000
 Numis Securities (NOMAD and Joint Broker)

 Nick Westlake / Hugo Rubinstein / Matt Lewis                   020 7260 1000
 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff   020 3207 7800

 

About YouGov

 

YouGov is an international online research data and analytics technology
group.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
20 million registered panel members to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
second most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

 

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