RCS - YouGov PLC - Launch of YouGov Survey Direct

YouGovAnnouncement

12/10/2022 09:00

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RNS Number : 5574C  YouGov PLC  12 October 2022

 

12 October 2022

YouGov plc

("YouGov" or "the Group" or "the Company")

YouGov revolutionises access to quality consumer data at speed with
ground-breaking self-serve tool - YouGov Survey Direct

 

YouGov, the international online research data and analytics technology group,
has launched YouGov Survey Direct in the UK and US, a revolutionary self-serve
tool which allows users to build surveys with granular targeting capabilities
and receive results within an hour.

 

Survey Direct
(https://business.yougov.com/product/survey-direct?utm_medium=press&utm_source=press-organic&utm_campaign=Press-2022-10-UKI-Survey-Direct)
is directly connected to YouGov's industry-leading panel. This means clients
can target surveys to granular audiences - from parents in the North East who
shop at a particular retailer to young graduates who don't want to be tracked
online. Survey Direct's targeting allows users to find out exactly what such
niche groups think in as little as an hour. As well as reaching bespoke
samples, Survey Direct also allows users to ask questions to a nationally
representative (Nat Rep) sample.

 

The user-friendly self-serve platform allows surveys to be easily tailored to
a client's needs and budget. Survey Direct is the perfect tool to help
clients:

 

 ·      Get rapid insights on new industry trends
 ·      Create data-informed strategies, testing ads, creative
 and messaging concepts before, during and after launch
 ·      Secure pitch-ready intelligence for urgent briefs and client
 requests, with results in hours
 ·      Measure price elasticity of demand to match market expectations
 ·      Gain rapid consumer insights in a crisis management situation,
 with 24/7 self-serve insights and a one-hour expedited option
 ·      Enable data-informed product development, testing concepts
 with your target consumers to understand what resonates

 

As part of its mission to give more people easier access to quality data,
YouGov has also launched two new free-to-access tools. YouGov Profiles Lite
and YouGov BrandIndex Lite allow anyone to access audience profiling and brand
measurement data for more than 50 markets. Profiles Lite is available at
platform.yougov.com/profiles-lite (https://platform.yougov.com/profiles-lite)
while BrandIndex Lite is available at platform.yougov.com/brandindex-lite
(https://platform.yougov.com/brandindex-lite) .

 

Stephan Shakespeare, CEO and co-founder of YouGov: "With its ground-breaking
targeting capabilities, YouGov Survey Direct revolutionises self-service
research. As it is directly connected to YouGov's industry-best panel, it
provides better quality data than anyone else. This means users can get deeper
insights into whatever audience they need - whether that's customers of a
particular brand, people with specific attitudes or behaviours, or the
population as a whole. It moves the dial on what people should expect from
self-serve research in terms of data quality, targeting capabilities and
speed. It is a true self-service platform where clients can register an
account, pay via credit card, create a survey and receive the results - all
without having a live conversation with a salesperson or researcher."

 

Website: https://business.yougov.com/product/survey-direct
(https://business.yougov.com/product/survey-direct)

 

 

Enquiries

 YouGov plc

 Stephan Shakespeare / Alex McIntosh / Hannah Jethwani              020 7012 6000

 FTI Consulting

 Charles Palmer / Tom Blundell / Jemima Gurney                                              020 3727 1000

 Numis Securities (NOMAD and Joint Broker)

 Nick Westlake / Iqra Amin                                          020 7260 1000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff       020 3207 7800

 

 

About YouGov

 

YouGov is an international online research data and analytics technology
group.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
22+ million registered panel members to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
second most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

 

 

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