RCS - YouGov PLC - YouGov acquires Canadian sports research firm

YouGovAnnouncement

02/03/2021 07:00

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20210302:nRSB7736Qa&default-theme=true

RNS Number : 7736Q  YouGov PLC  02 March 2021

2 March 2021

 

YouGov plc

 

("YouGov" or the "Company")

 

YouGov acquires Canadian sports research firm Charlton Insights

 

YouGov, the international research and data analytics group, has expanded its
sports presence in North America with the acquisition of Toronto-based
research and consulting agency Charlton Insights.

 

Charlton Insights has been wholly acquired by YouGov on a three year earn-out
tied to establishing YouGov Sport's presence in Canada. Established in 1995,
Charlton Insights is a business built on long-term relationships with major
brands, teams and leagues in Canada, including the NHL, NBA and MLB.

 

Gordon Hendren, the Founder of Charlton Insights, will continue to lead the
well-respected team as Director and reporting into Frank Saez, YouGov's Head
of Sector Experts. Charlton Insights will continue to operate under its name
for the near future until it is rebranded as YouGov Sport. Charlton Insights
will take YouGov's suite of research and insights products and services into
the Canadian market to forge relationships with rights holders, corporate
sponsors' agencies, and other stakeholders in the sports and marketing space.

 

YouGov has been strengthening its proprietary panel in Canada on the back of
client demand and the addition of Charlton Insights will allow YouGov to reach
critical mass faster in this key growth market. The Charlton Insights team
enjoys a strong cultural affinity with YouGov. This working relationship has
been built over a number of years and will enable a seamless integration with
YouGov's existing Canadian presence whilst also extending the Group's North
American reach.

 

Stephan Shakespeare, CEO and co-founder of YouGov: "We are excited to bring
Charlton Insights into the YouGov fold as we continue to invest for growth in
line with our strategy. With its belief in the power of data driven insights
and our tremendous success in the sports sector, Charlton Insights is the
perfect fit for us. We are committed to offering our clients a connected data
proposition that provides a continuous stream of consumer insight data
globally. Canada is a major sports market and through this acquisition we can
better serve the industry within Canada, across North America and around the
world."

 

Gordon Hendren, President and Founder of Charlton Insights: "As a leader in
sports and sponsorship research and consulting in Canada, Charlton Insights
joining the YouGov family is a natural fit. YouGov is a global leader in
online innovation and data analytics. We look forward to bringing these
insight solutions to the Canadian marketplace. Our current and prospective
clients will benefit from YouGov's innovative data visualization capability,
quality proprietary panel and deep insights powered by its presence in North
America and in 59 markets globally."

 

 

 

Enquiries:

 YouGov plc

 Stephan Shakespeare / Alex McIntosh / Hannah Jethwani   020 7012 6000
 FTI Consulting

 Charles Palmer / Elena Kalinskaya                       020 3727 1000
 Numis Securities (NOMAD and Joint Broker)

 Nick Westlake / Hugo Rubinstein / Matt Lewis            020 7260 1000
 Berenberg (Joint Broker)

 Mark Whitmore / Alix Mecklenburg-Solodkoff              020 3207 7800

 

 

About YouGov

 

YouGov is an international research and data analytics group.

Our mission is to supply a continuous stream of accurate data into what the
world thinks, so that organisations can better serve the communities that
sustain them.

We are driven by a set of shared values. We are fast, fearless and innovative.
We work diligently to get it right. We are guided by accuracy, ethics and
proven methodologies. We trust each other and bring these values into
everything that we do.

Each day, our highly engaged proprietary global panel of over 11 million
registered members provides us with thousands of data points on consumer
opinions, attitudes and behaviour. We combine this continuous stream of data
with our research expertise to provide insights that enable intelligent
decision-making and informed conversations.

With operations in the UK, North America, Mainland Europe, the Nordics, the
Middle East and Asia Pacific, YouGov has one of the world's largest research
networks.

YouGov

Best panel

Best data

Best tools

For further information visit yougov.com.

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAVFLFBFXLLBBB