RCS - YouGov PLC - YouGov acquires Turkish research company Wizsight
RNS Number : 6153FYouGov PLC17 November 202017 November 2020
YouGov plc
("YouGov" or the "Company")
YouGov acquires Turkish research company Wizsight
YouGov, the international research and data analytics group, announces that it has wholly acquired Wizsight, the award-winning Turkish online-focussed research agency, which will be renamed YouGov Turkey.
Founded in 2017, Istanbul-based Wizsight has quickly established itself as one of the most well-respected players in online research in the country. It has built a strong and loyal client base, comprising both regional and multinational brands across multiple verticals. N.Özge Akçizmeci Üstün, Founder of Wizsight, will continue to lead the well-respected team, taking on the role of Commercial and General Manager Turkey.
YouGov has been strengthening its proprietary panel of members in Turkey on the back of client demand and the addition of Wizsight will allow YouGov to reach critical mass faster in this key growth market. Through the acquisition, YouGov will be able to offer a greater array of research products and services to clients and further increase panel activity in Turkey by transitioning Wizsight's existing research projects onto the YouGov platform. The Wizsight team has a strong cultural fit with YouGov which will enable a seamless integration.
Stephan Shakespeare, CEO and co-founder of YouGov: "We are excited to bring Wizsight into the YouGov fold as we continue to invest for growth in line with our strategy. With its progressive attitude to online research and its impressive roster of blue-chip clients, Wizsight is the perfect fit for us. We are committed to offering our clients a connected data proposition that provides a continuous stream of consumer insight data globally. Turkey is a key growth market for YouGov and many of its clients and by setting roots there, through this acquisition, we can better serve those clients both within Turkey and the wider region."
N.Özge Akçizmeci Üstün, Founder of Wizsight: "We are delighted to become a part of YouGov which has long been the innovator in online research. We look forward to helping build its presence in Turkey and giving our current and prospective clients the benefits of its high-quality proprietary panel, operating tools and deep insights powered by its international presence in 42 markets."
Enquiries:
YouGov plc
YouGov plc
Stephan Shakespeare / Alex McIntosh / Hannah Jethwani
020 7012 6000
FTI Consulting
Charles Palmer / Elena Kalinskaya
020 3727 1000
Numis Securities (NOMAD and Joint Broker)
Nick Westlake / Hugo Rubinstein / Matt Lewis
020 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Alix Mecklenburg-Solodkoff
020 3207 7800
About YouGov
YouGov is an international research and data analytics group.
Our mission is to supply a continuous stream of accurate data into what the world thinks, so that organisations can better serve the communities that sustain them.
Each day, our highly engaged proprietary global panel of over 11 million registered members provides us with thousands of data points on consumer opinions, attitudes and behaviour. We combine this continuous stream of data with our research expertise to provide insights that enable intelligent decision-making and informed conversations.
With operations in the UK, North America, Mainland Europe, the Nordics, the Middle East and Asia Pacific, YouGov has one of the world's largest research networks.
YouGov
Best panel
Best data
Best toolsFor further information visit yougov.com.
This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.ENDNRAEADFXFDNEFFA
Recent news on YouGov
See all newsREG - YouGov PLC - Directorate Change
AnnouncementREG - YouGov PLC - Director/PDMR Dealing and Total Voting Rights
AnnouncementREG - YouGov PLC - Director/PDMR Dealing
AnnouncementREG - YouGov PLC - Holding(s) in Company
AnnouncementREG - YouGov PLC - Results for the six months to 31 January 2024
Announcement