REG - YouGov PLC - Capital Markets Day Event

YouGovAnnouncement

17/05/2023 07:17

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RNS Number : 6452Z  YouGov PLC  17 May 2023

17 May 2023

YouGov plc

 

("YouGov" or "the Group" or "the Company")

Capital Markets Day Event

 

YouGov, the international research and data analytics group, will host a
Capital Markets Day this afternoon starting at 1.00pm BST.

The event will be hosted by Stephan Shakespeare (CEO) and will include
presentations from leaders within the Group.

YouGov will present its third long-term strategic growth plan and provide
further details on the continued development of the YouGov Platform.

Stephan Shakespeare, Chief Executive Officer and Non-Executive Chair
Designate, said: "As we lay out the next phase of our strategy, I am hugely
excited by the unique combination of panel, data, and tools at our disposal.
YouGov is continuing its growth journey with a clear strategy to become the
world's leading marketing data and research platform. I am confident that we
remain on the right track to realising the full long-term potential of the
business."

Strategic growth plan

YouGov's next long-term strategic growth plan is underpinned by three key
growth areas:

 ·             Deepening client relations and increasing market penetration through our
               syndicated data products and customised research;
 ·             Driving greater usage of our new self-serve platform, the YouGov Platform,
               through a digital sales and marketing approach; and
 ·             Targeting greenfield opportunities, such as newer products and M&A, that
               will be incremental to the core growth plan.

The Company continues to see significant potential to grow its existing
business lines through several levers for both new and existing clients.
YouGov will work to increase its penetration with brands, particularly in the
US, grow the overall number of subscriptions, target long-term, strategic
tracking projects, and scale fast-turnaround research volumes through the
self-service YouGov Platform.

Several principles will guide the operational plan for the next growth phase.
These will focus on maximising growth opportunities with larger clients whilst
expanding YouGov's overall client base to scale the business. These ambitions
are underpinned by increasing awareness of the YouGov Platform to drive
adoption, greater standardisation and automation to drive efficiencies, and
continuing to attract and retain top talent across the business.

Financial targets

As part of the plan, the Group will set out two new key financial targets, as
follows:

 ·             Medium-term revenue of £500 million; and
 ·             Medium-term adjusted operating profit margin of 25%.

Attendance for the live Capital Markets Day event will be in person only. A
recording of the presentation will be made available on the Company's website
following the session.

 

Enquiries

 YouGov plc

 Hannah Jethwani / Tilly Heald                                      020 7012 6000

 FTI Consulting

 Charles Palmer / Tom Blundell / Jemima Gurney                                              020 3727 1000

 Numis Securities (NOMAD and Joint Broker)

 Nick Westlake / Iqra Amin                                          020 7260 1000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff       020 3207 7800

 

About YouGov

YouGov is an international online research data and analytics technology
group.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
24+ million registered panel members to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

 

 

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