REG - YouGov PLC - Director/PDMR Shareholding

YouGovAnnouncement

08/11/2023 12:30

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RNS Number : 8135S  YouGov PLC  08 November 2023

 

8 November 2023

YouGov plc

("YouGov" or "the Group" or "the Company")

Director/PDMR Dealing

 

YouGov plc, the international research and data analytics group, announces
PDMR dealing as detailed in the below table.

 

 

Enquiries

 

 YouGov plc

 Tilly Heald, Company Secretary

 Hannah Jethwani, Investor Relations Director                   020 7012 6000

 FTI Consulting

                                                              020 3727 1000
 Charles Palmer / Valerija Cymbal / Jemima Gurney

 Deutsche Numis (NOMAD and Joint Broker)

 Nick Westlake / Iqra Amin                                      020 7260 1000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff   020 3207 7800

 

 

About YouGov

 

YouGov is an international online research data and analytics technology
group.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
26 million registered panel members to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 1.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Doug Rivers
 2.              Reason for the notification
 a)              Position/status:                                              Chief Scientist
 b)              Initial notification/Amendment:                               Initial notification
 3.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 4.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    1.   Exercise of share option pursuant to the vesting of the YouGov
                                                                               Long-Term Incentive Plan 2019 ("LTIP 2019")

                                                                               2.   Sale of vested shares following part settlement with a cash payment
                                                                               equal to market value of 117,219 ordinary shares to meet the PDMR's tax
                                                                               liabilities arising on the exercise of LTIP 2019
 c)              Price(s) and volume(s):                                       Name            Price(s)       Volume(s)

                                                             Doug Rivers     1.   Nil        260,481
                                                                                       2.   £8.58     143,262
 d)              Aggregated information:                                       n/a

                 ·      Aggregated volume:

                 ·      Price:
 e)              Date of the transaction:                                      6 November 2023
 f)              Place of the transaction:                                     London Stock Exchange (XLON)

d)

Aggregated information:

·      Aggregated volume:

·      Price:

n/a

e)

Date of the transaction:

6 November 2023

f)

Place of the transaction:

London Stock Exchange (XLON)

 

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