REG - YouGov PLC - Director/PDMR Shareholding

YouGovAnnouncement

29/08/2025 11:45

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RNS Number : 2597X  YouGov PLC  29 August 2025

 

29 August 2025

 

YouGov plc

 

("YouGov" or "the Group" or "the Company")

 

Director/PDMR Dealings

 

YouGov plc, the international research and data analytics group, announces
PDMR dealings as detailed in the below tables.

 

Following the purchase of shares, Stephan Shakespeare, Chief Executive
Officer, is beneficially interested in a total of 1,887,363 shares in the
Company, representing approximately 1.6% of the Company's issued share
capital. Additionally, Mr Shakespeare holds 418,940 vested and unexercised
options representing 0.4% of the Company as of today's date.

 

Following the exercise and sale of share options as noted below, Alex
McIntosh, Chief Finance Officer, remains beneficially interested in a total
of 1,000 shares in the Company, representing approximately 0.001% of the
Company's issued share capital. Additionally, Mr McIntosh holds 534,346
vested and unexercised options representing 0.5% of the Company as of today's
date.

 

 

Enquiries

 

 YouGov plc

 Tilly Heald, Company Secretary                                 020 7012 6000

 Hannah Jethwani, Head of IR & Corporate Strategy

 FTI Consulting

 Charles Palmer / Valerija Cymbal / Jemima Gurney                              020 3727 1000

 J.P. Morgan Cazenove (NOMAD and Joint Broker)

 Bill Hutchings / James Summer                                  020 3493 8000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff   020 3207 7800

 Morgan Stanley & Co. International plc (Joint Broker)          020 7425 8000

 Andrew Foster / Josh Williams / Ed Phillips

 

 

 

About YouGov

YouGov is a global research data, and analytics group.

Our mission is to offer unparalleled insight into what the world really thinks
and does. With operations in the US, the Americas, Europe, the Middle East,
India and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of
millions of registered members across 55 countries, encapsulating some 18
million shopping trips and millions of interconnected data points.

Our unique approach to recruiting and engaging with our panel, combined with
our state-of-the-art technology platforms, enables us to deliver real-world,
real-time insights that lead to better decision-making and a competitive
advantage for our clients.

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are
consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com
(http://business.yougov.com/)

 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 1.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Stephan Shakespeare
 2.              Reason for the notification
 a)              Position/status:                                              Chief Executive Officer
 b)              Initial notification/Amendment:                               Initial notification
 3.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 4.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:  Ordinary Shares of 0.2p each

                 Identification code:                                          GB00B1VQ6H25
 b)              Nature of the transaction:                                    Purchase
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             £3.462    86,715

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      28/08/2025
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

28/08/2025

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 5.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Alex McIntosh
 6.              Reason for the notification
 a)              Position/status:                                              Chief Finance Officer
 b)              Initial notification/Amendment:                               Initial notification
 7.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 8.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    Acquisition pursuant to exercise of options
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             nil       76,486

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      27/08/2025
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

27/08/2025

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 

 9.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Alex McIntosh
 10.             Reason for the notification
 a)              Position/status:                                              Chief Finance Officer
 b)              Initial notification/Amendment:                               Initial notification
 11.             Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 12.             Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    Disposal
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             £3.405    76,486

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      27/08/2025
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

27/08/2025

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

 

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