REG - YouGov PLC - Director/PDMR Shareholding

YouGovAnnouncement

Wed 14:15

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RNS Number : 5321D  YouGov PLC  15 October 2025

15 October 2025

YouGov plc

("YouGov" or "the Group" or "the Company")

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 1.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Ian Griffiths
 2.              Reason for the notification
 a)              Position/status:                                              Non-Executive Director
 b)              Initial notification/Amendment:                               Initial notification
 3.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 4.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:  Ordinary Shares of 0.2p each

                 Identification code:                                          GB00B1VQ6H25
 b)              Nature of the transaction:                                    Purchase
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             £2.60     19,216

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      14/10/2025
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

14/10/2025

f)

Place of the transaction:

London Stock Exchange  XLON 

 

Enquiries

 

 YouGov plc

 Tilly Heald, Company Secretary                                     020 7012 6000

 Hannah Jethwani, Head of IR & Corporate Strategy

 FTI Consulting

 Charles Palmer / Dwight Burden / Valerija Cymbal / Jemima Gurney                  020 3727 1000

 J.P. Morgan Cazenove (NOMAD and Joint Broker)

 Bill Hutchings / James Summer                                      020 3493 8000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Smruthya Ganeshram               020 3207 7800

 Morgan Stanley & Co. International plc (Joint Broker)              020 7425 8000

 Andrew Foster / Josh Williams

 

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer
unparalleled insight into what the world really thinks and does. With
operations in the US, the Americas, Europe, the Middle East, India and Asia
Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of
millions of registered members across 63 countries, encapsulating some 18
million shopping trips and millions of interconnected data points. Our unique
approach to recruiting and engaging with our panel, combined with our
state-of-the-art technology platforms, enables us to deliver real-world,
real-time insights that lead to better decision-making and a competitive
advantage for our clients.

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are
consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com
(http://business.yougov.com/)

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