REG - YouGov PLC - Grant of awards under LTIP 2023
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RNS Number : 4548L YouGov PLC 12 December 2025
12 December 2025
YouGov plc
("YouGov" or "the Group" or "the Company")
Grant of awards under Long-Term Incentive Plan 2023
YouGov, the international research and data analytics group, announces that
on 11 December 2025, the Board's Remuneration Committee approved the grant of
nil cost options and conditional awards over ordinary shares of £0.02 under
the YouGov plc Long Term Incentive Plan 2023 ("LTIP 2023") over a total number
of 1,223,846 ordinary shares (the "Award").
Performance will be assessed over the three-year period ending 31 July 2028.
The normal vesting date for awards granted under the plan will be three years
from the date of grant unless otherwise specified, subject to financial and
non-financial performance conditions as set out on our website:
corporate.yougov.com/esg/governance/long-term-incentive-plan-2023
(https://corporate.yougov.com/esg/governance/long-term-incentive-plan-2023/) .
Any Executive Director awards that vest will be subject to a two-year
post-vesting holding period.
The Award includes the following award granted to an Executive Director of the
Company:
Executive Director Number of Nil-Cost Options Awarded Award Value as a % of Base Salary
Alex McIntosh 94,889 72%
Details of the conditional awards made to the Executive Director and further
PDMRs are provided in the below tables.
Enquiries
YouGov plc
Tilly Heald, Company Secretary 020 7012 6000
Hannah Jethwani, Head of Corporate Strategy and IR
FTI Consulting
Charles Palmer / Dwight Burden / Valerija Cymbal / Jemima Gurney 020 3727 1000
J.P. Morgan Cazenove (NOMAD and Joint Broker)
Bill Hutchings / James Summer 020 7742 4000
Berenberg (Joint Broker)
Mark Whitmore / Richard Andrews / Smruthya Ganeshram 020 3207 7800
Morgan Stanley & Co. International plc (Joint Broker) 020 7425 8000
Andrew Foster / Josh Williams / Ed Phillips
About YouGov
YouGov is a global research data, and analytics group.
Our mission is to offer unparalleled insight into what the world really thinks
and does. With operations in the US, the Americas, Europe, the Middle East,
India and Asia Pacific, we have one of the world's largest research networks.
Above all, YouGov is powered by reality. That stems from a unique panel of
millions of registered members across 64 countries, encapsulating some 18
million shopping trips and millions of interconnected data points.
Our unique approach to recruiting and engaging with our panel, combined with
our state-of-the-art technology platforms, enables us to deliver real-world,
real-time insights that lead to better decision-making and a competitive
advantage for our clients.
As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are
consistently one of the most quoted market research sources in the world.
YouGov /Research Reality
For further information, visit business.yougov.com
(http://business.yougov.com/)
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Alex McIntosh
2. Reason for the notification
a) Position/status: Chief Finance Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument:
Identification code: Ordinary Shares of 0.2p each
GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 94,889
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Tom Fisher
2. Reason for the notification
a) Position/status: Chief Commercial Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument:
Identification code: Ordinary Shares of 0.2p each
GB00B1VQ6H25
b) Nature of the transaction: Grant of conditional awards under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 61,459
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Lynda Vivian
2. Reason for the notification
a) Position/status: Chief Operating Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument:
Identification code: Ordinary Shares of 0.2p each
GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 55,757
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Doug Rivers
2. Reason for the notification
a) Position/status: Chief Scientist
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument:
Identification code: Ordinary Shares of 0.2p each
GB00B1VQ6H25
b) Nature of the transaction: Conditional Award of Restricted Shares (expected to vest in two years)
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 101,038
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Jonathan van Parys
2. Reason for the notification
a) Position/status: Chief Platform Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of conditional awards under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 46,995
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Jennifer Gardner
2. Reason for the notification
a) Position/status: Chief HR Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 52,716
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Michelle Gelman
2. Reason for the notification
a) Position/status: Chief Data Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of conditional awards under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 45,426
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Tilly Heald
2. Reason for the notification
a) Position/status: Chief Governance and Compliance Officer and Company Secretary
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 54,744
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Mike Woods
2. Reason for the notification
a) Position/status: Chief Marketing Officer
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 45,417
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS
1. Details of the person discharging managerial responsibilities/person closely
associated
a) Name: Stefan Heremans
2. Reason for the notification
a) Position/status: Chief Transformation Officer and President, Shopper
b) Initial notification/Amendment: Initial notification
3. Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name: YouGov plc
b) LEI: 213800MZGBGCJIPOBB41
4. Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument: Ordinary Shares of 0.2p each
Identification code: GB00B1VQ6H25
b) Nature of the transaction: Grant of nil-cost options under YouGov LTIP 2023
c) Price(s) and volume(s): Price(s) Volume(s)
Nil 37,938
d) Aggregated information:
· Aggregated volume: n/a
· Price:
e) Date of the transaction: 11 December 2025
f) Place of the transaction: London Stock Exchange XLON
d)
Aggregated information:
· Aggregated volume:
· Price:
n/a
e)
Date of the transaction:
11 December 2025
f)
Place of the transaction:
London Stock Exchange XLON
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