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RNS Number : 2243V  YouGov PLC  03 April 2023

 

3 April 2022

YouGov plc

("YouGov" or "the Group" or "the Company")

PDMR / PCA Dealings

 

YouGov, the international online research and data analytics group, announces
that it was notified of the following director and PCA dealings in ordinary
shares of 0.2p each ("Ordinary Shares") in the Company.

 

On 31 March 2023, Stephen Shakespeare, Chief Executive Officer, undertook the
following transactions:

 

Mr. Shakespeare transferred a total of 3,344,000 Ordinary Shares from his
personal holding to each of his adult children, Anna-Elizabeth Shakespeare and
Hillary Shakespeare, neither of whom are a PCA in relation to him, for nil
consideration.

 

Additionally, Mr. Shakespeare sold 1,563,625 Ordinary Shares from his personal
holding to Shaers Limited, a family investment company owned by Mr.
Shakespeare and Rosamund Shakespeare, his spouse. Both the sale of Ordinary
Shares by Mr Shakespeare and the purchase of Ordinary Shares by Shaers Limited
were at a price of 950 pence per Ordinary Share.

 

Following these transactions, the aggregate holding of Mr. Shakespeare and
Persons Closely Associated with him is now 2,123,029 Ordinary Shares in the
Company, representing approximately 1.94% of the Company's issued share
capital.

 

The information below, set out in accordance with the requirements of the UK
Market Abuse Regulation, provides further detail on these transactions.

 

Enquiries

 

 YouGov plc

 Tilly Heald / Hannah Jethwani                                  020 7012 6000

 FTI Consulting

                                                              020 3727 1000
 Charles Palmer / Tom Blundell / Jemima Gurney

 Numis Securities (NOMAD and Joint Broker)

 Nick Westlake / Iqra Amin                                      020 7260 1000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff   020 3207 7800

 

 

About YouGov

 

YouGov is an international online research data and analytics technology
group.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
24+ million registered panel members to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 

 1.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Stephan Shakespeare
 2.              Reason for the notification
 a)              Position/status:                                              Chief Executive Officer
 b)              Initial notification/Amendment:                               Initial notification
 3.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 4.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    Transfer for nil consideration to two family members, neither of whom are a
                                                                               PCA in relation to him
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             Nil       6,688,000

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      31 March 2023
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

31 March 2023

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 

 5.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Stephan Shakespeare
 6.              Reason for the notification
 a)              Position/status:                                              Chief Executive Officer
 b)              Initial notification/Amendment:                               Initial notification
 7.              Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 8.              Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    Sale of Ordinary Shares
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             £9.50     1,563,625

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      31 March 2023
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

31 March 2023

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

DEALING NOTIFICATION FORM

FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY
ASSOCIATED PERSONS

 

 9.              Details of the person discharging managerial responsibilities/person closely
                 associated
 a)              Name:                                                         Shaers Limited, a Shakespeare family investment company in which Stephan
                                                                               Shakespeare and his spouse, Rosamund Shakespeare are each 50% shareholders
 10.             Reason for the notification
 a)              Position/status:                                              Shaers Limited, a PCA of Stephan Shakespeare, Chief Executive Officer
 b)              Initial notification/Amendment:                               Initial notification
 11.             Details of the issuer, emission allowance market participant, auction
                 platform, auctioneer or auction monitor
 a)              Name:                                                         YouGov plc
 b)              LEI:                                                          213800MZGBGCJIPOBB41
 12.             Details of the transaction(s): section to be repeated for (i) each type of
                 instrument; (ii) each type of transaction; (iii) each date; and (iv) each
                 place where transactions have been conducted
 a)              Description of the financial instrument, type of instrument:

                 Identification code:                                          Ordinary Shares of 0.2p each

                                                                               GB00B1VQ6H25
 b)              Nature of the transaction:                                    Acquisition of Ordinary Shares
 c)              Price(s) and volume(s):                                       Price(s)  Volume(s)

                                                             £9.50     1,563,625

 d)              Aggregated information:

                 ·      Aggregated volume:                                     n/a

                 ·      Price:
 e)              Date of the transaction:                                      31 March 2023
 f)              Place of the transaction:                                     London Stock Exchange  XLON 

d)

Aggregated information:

·      Aggregated volume:

·      Price:

 

n/a

e)

Date of the transaction:

31 March 2023

f)

Place of the transaction:

London Stock Exchange  XLON 

 

 

 

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