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REG - YouGov PLC - Preliminary Results <Origin Href="QuoteRef">YOU.L</Origin> - Part 2

- Part 2: For the preceding part double click  ID:nRSM0664Ua 

     1,039     1,490      
 Finance income                                                                                  171       207        
 Finance costs                                                                                   (463)     (89)       
 Share of post-tax loss in joint ventures and associates                                         (14)      (122)      
 Profit before taxation                                                                    1     733       1,486      
 Tax (charge)/ credit                                                                      3     (316)     623        
                                                                                                                      
 Profit after taxation                                                                     1     417       2,109      
 Attributable to:                                                                                                     
 - Owners of the parent                                                                          433       2,042      
 - Non-controlling interests                                                                     (16)      67         
                                                                                                 417       2,109      
 Earnings per share                                                                                                   
                                                                                                                      
 Basic earnings per share attributable to owners of the parent                             5     0.4p      2.1p       
 Diluted earnings per share attributable to owners of the parent                           5     0.4p      2.0p       
                                                                                                                      
 
 
* Total 2014 operating expenses including amortisation of intangibles and the items detailed in Note 4 are £48.250m (2013:
£45.621m). 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME 
 
For the year ended 31 July 2014 
 
                                                                Note  2014     2013    
                                                                      £'000    £'000   
 Profit for the year                                                  417      2,109   
 Other comprehensive (loss)/income:                                                    
 Items that may be subsequently reclassified to profit or loss                         
 Currency translation differences                                     (4,774)  2,706   
 Other comprehensive (loss)/income for the year                       (4,774)  2,706   
 Total comprehensive (loss)/income for the year                       (4,357)  4,815   
 Attributable to:                                                                      
 - Owners of the parent                                               (4,338)  4,743   
 - Non-controlling interests                                          (19)     72      
 Total comprehensive (loss)/income for the year                       (4,357)  4,815   
                                                                                       
 
 
Items in the statement above are disclosed net of tax. 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF FINANCIAL POSITION 
 
As at 31 July 2014 
 
 Assets                                        Note  31 July  31 July  
                                                     2014     2013     
                                                     £'000    £'000    
 Non-current assets                                                    
 Goodwill                                      7     36,329   38,800   
 Other intangible assets                       8     10,321   9,210    
 Property, plant and equipment                 9     2,489    2,256    
 Investments in joint ventures and associates        -        363      
 Deferred tax assets                                 3,120    2,847    
 Total non-current assets                            52,259   53,476   
 Current assets                                                        
 Trade and other receivables                   10    21,687   22,951   
 Current tax assets                                  757      834      
 Cash and cash equivalents                           7,429    6,929    
 Total current assets                                29,873   30,714   
 Total assets                                        82,132   84,190   
 Liabilities                                                           
 Current liabilities                                                   
 Trade and other payables                      11    17,530   16,235   
 Provisions for other liabilities and charges        3,127    2,737    
 Borrowings                                          184      273      
 Current tax liabilities                             341      128      
 Contingent consideration                      12    298      301      
 Total current liabilities                           21,480   19,674   
 Net current assets                                  8,393    11,040   
 Non-current liabilities                                               
 Trade and other payables                            23       55       
 Provisions for other liabilities and charges        684      770      
 Contingent consideration                      12    169      250      
 Deferred tax liabilities                            1,824    2,327    
 Total non-current liabilities                       2,700    3,402    
 Total liabilities                                   24,180   23,076   
 Net assets                                          57,952   61,114   
 Equity                                                                
 Issued share capital                                199      195      
 Share premium                                       31,014   30,961   
 Merger reserve                                      9,239    9,239    
 Foreign exchange reserve                            5,722    10,493   
 Retained earnings                                   11,755   10,195   
 Total shareholders' funds                           57,929   61,083   
 Non-controlling interests in equity                 23       31       
 Total equity                                        57,952   61,114   
                                                                       
 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY 
 
For the year ended 31 July 2014 
 
                                                                                                                                                   
                                                                     Attributable to equity holders of the Company                                 
                                                               Note  Share                                          Share premium  Merger reserve  Foreign            Retained earnings  Total    Non-controlling interest  Total      
                                                                     capital                                        £'000           £'000          exchange reserve   £'000              £'000    £'000                     £'000      
                                                                     £'000                                                                         £'000                                                                               
 Balance at 31 July 2012                                             195                                            30,947         9,239           7,792              7,776              55,949   55                        56,004     
 Changes in equity for 2013                                                                                                                                                                                                            
 Exchange differences on translating foreign operations              -                                              -              -               2,701              -                  2,701    5                         2,706      
 Net profit recognised directly in equity                            -                                              -              -               2,701              -                  2,701    5                         2,706      
 Profit for the year                                                 -                                              -              -               -                  2,042              2,042    67                        2,109      
 Total comprehensive income for the year                             -                                              -              -               2,701              2,042              4,743    72                        4,815      
 Issue of shares                                                     -                                              14             -               -                  -                  14       -                         14         
 Dividends paid                                                4     -                                              -              -               -                  (479)              (479)    (96)                      (575)      
 Share-based payments                                                -                                              -              -               -                  856                856      -                         856        
 Total transactions with owners recognised directly in equity        -                                              14             -               -                  377                391      (96)                      295        
 Balance at 31 July 2013                                             195                                            30,961         9,239           10,493             10,195             61,083   31                        61,114     
 Changes in equity for 2014                                                                                                                                                                                                            
 Exchange differences on translating foreign operations              -                                              -              -               (4,771)            -                  (4,771)  (3)                       (4,774)    
 Net loss recognised directly in equity                              -                                              -              -               (4,771)            -                  (4,771)  (3)                       (4,774)    
 Profit for the year                                                 -                                              -              -               -                  433                433      (16)                      417        
 Total comprehensive (loss)/profit for the year                      -                                              -              -               (4,771)            433                (4,338)  (19)                      (4,357)    
 Issue of shares                                                     4                                              53             -               -                  -                  57       -                         57         
 Purchase of subsidiary with a minority interest               6     -                                              -              -               -                  -                  -        11                        11         
 Dividends paid                                                4     -                                              -              -               -                  (586)              (586)    (35)                      (621)      
 Purchase of non-controlling interest in subsidiary            6     -                                              -              -               -                  (35)               (35)     35                        -          
 Consideration for purchase of subsidiary                      6     -                                              -              -               -                  700                700      -                         700        
 Share-based payments                                                -                                              -              -               -                  1,048              1,048    -                         1,048      
 Total transactions with owners recognised directly in equity        4                                              53             -               -                  1,422              1,184    11                        1,195      
 Balance at 31 July 2014                                             199                                            31,014         9,239           5,722              11,755             57,929   23                        57,952     
                                                                                                                                                                                                                                       
                                                                                                                                                                                                                                           
 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF CASH FLOWS 
 
For the year ended 31 July 2014 
 
                                                                                Note  2014     2013     
                                                                                      £'000    £'000    
 Cash flows from operating activities                                                                   
 Profit before taxation                                                               733      1,486    
 Adjustments for:                                                                                       
 Finance income                                                                       (171)    (207)    
 Finance costs                                                                        463      89       
 Share of post-tax loss in joint ventures and associates                              14       122      
 Amortisation of intangibles                                                    2     4,120    3,280    
 Depreciation                                                                   2     631      539      
 Loss on disposal of property, plant and equipment and other intangible assets        -        3        
 Other non-cash profit items                                                          1,334    866      
 Increase in trade and other receivables                                              (1,088)  (3,113)  
 Increase in trade and other payables                                                 2,411    3,381    
 Increase in provisions                                                               445      464      
 Cash generated from operations                                                       8,892    6,910    
 Interest paid                                                                        (4)      (15)     
 Income taxes paid                                                                    (287)    (477)    
 Net cash generated from operating activities                                         8,601    6,418    
 Cash flow from investing activities                                                                    
 Loan to associate                                                                    -        (546)    
 Purchase of subsidiary (net of cash acquired)                                  9     (643)    -        
 Acquisition of non-controlling interest in associates                          13    (28)     -        
 Settlement of contingent considerations                                        17    (332)    (2,023)  
 Purchase of property, plant and equipment                                      12    (1,048)  (411)    
 Purchase of intangible assets                                                  11    (4,723)  (3,638)  
 Proceeds from  sale of plant, property and equipment                                 12       -        
 Interest received                                                                    1        34       
 Dividends received                                                                   55       41       
 Net cash used in investing activities                                                (6,707)  (6,543)  
 Cash flows from financing activities                                                                   
 Proceeds from the issue of share capital                                             57       14       
 Proceeds from borrowings                                                             -        57       
 Repayment of borrowings                                                              (32)     (18)     
 Dividends paid to shareholders                                                       (586)    (479)    
 Dividends paid to non-controlling interests                                          (35)     (96)     
 Net cash used in financing activities                                                (596)    (522)    
 Net increase/(decrease) in cash and cash equivalents                                 1,299    (647)    
 Cash and cash equivalents at beginning of year                                       6,656    7,150    
 Exchange (loss)/gain on cash and cash equivalents                                    (710)    153      
 Cash and cash equivalents at end of year                                       15    7,245    6,656    
                                                                                                        
 
 
YOUGOV PLC 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
 
For the year ended 31 July 2014 
 
Nature of operations 
 
YouGov plc and subsidiaries' ("the Group") principal activity is the provision of market research. 
 
YouGov plc is the Group's ultimate parent company. It is incorporated and domiciled in Great Britain. The address of YouGov
plc's registered office is 50 Featherstone Street, London EC1Y 8RT United Kingdom. YouGov plc's shares are listed on the
Alternative Investment Market of the London Stock Exchange. 
 
YouGov plc's annual consolidated financial statements are presented in UK Sterling, which is also the functional currency
of the parent company. 
 
Basis of preparation 
 
The following financial information does not amount to full financial statements within the meaning of Section 434 of
Companies Act 2006. The financial information has been extracted from the Group's Annual Report and Financial Statements
for the year ended 31 July 2014 on which an unqualified report has been made by the Company's auditors. 
 
The consolidated financial statements of YouGov plc have been prepared under the historical cost convention modified for
fair values under International Financial Reporting Standards as adopted by the European Union (IFRS). These consolidated
financial statements have been prepared in accordance with IFRS, IFRS Interpretations Committee (IFRS IC) and the Companies
Act 2006 applicable to companies reporting under IFRS. 
 
Financial statements for the year ended 31 July 2013 have been delivered to the Registrar of Companies; the report of the
auditors on those accounts was unqualified and did not contain a statement under Section 498 of the Companies Act 2006. The
2014 statutory accounts will be delivered in due course. 
 
Copies of the Annual Report and Financial Statements will be posted to shareholders shortly and will be available from the
Company's registered office at 50 Featherstone Street, London, EC1Y 8RT. 
 
1          SEGMENTAL ANALYSIS 
 
For internal reporting purposes the Group is organised into six operating divisions based on geographic lines - UK, Middle
East, Germany, Nordic, USA and France. These divisions are the primary basis on which the Group reports its segmental
information. The Group has three product lines - Custom Research, Data Products and Data Services. Supplementary segmental
information has been provided on this basis. 
 
Management has determined the operating segments based on the reports reviewed by the Board of Directors (which is the
"chief operating decision-maker"). During the year ended 31 July 2014, the Board of Directors primarily reviewed
information based on geographic lines but also reviewed information based on product lines. For the year ending 31 July
2015, the Board will primarily review information based on product lines with supplemental geographical information.  As a
result product lines will form the basis for the segmental analysis in future years. 
 
 2014                 UK      Middle  Germany  Nordic  USA     France  Consolidation     Group   
                      £'000   East    £'000    £'000   £'000   £'000   and unallocated   £'000   
                              £'000                                    £'000                     
 Revenue                                                                                         
 External sales       18,795  9,963   8,571    7,844   21,588  445     169               67,375  
 Inter-segment sales  564     163     374      141     270     311     (1,823)           -       
 Total revenue        19,359  10,126  8,945    7,985   21,858  756     (1,654)           67,375  
                                                                                                 
 
 
Inter-segment sales are priced on an arm's length basis that would be available to unrelated third parties. 
 
 Segment result                                                                                                     
 Gross profit                                       14,720  7,449  6,669   6,504   15,550  581    91        51,564  
 Adjusted operating profit                          5,007   2,246  503     823     3,012   (121)  (4,081)   7,389   
 Amortisation of intangibles                        681     82     91      480     702     27     1,902     3,965   
 Exceptional costs                                  152     42     273     498     394     -      1,026     2,385   
 Finance income                                                                                             171     
 Finance costs                                                                                              (463)   
 Share of results of joint ventures and associates                                                          (14)    
 Profit before taxation                                                                                     733     
 Tax charge                                                                                                 (316)   
 Profit after taxation                                                                                      417     
 Other segment information                                                                                          
 Depreciation                                       90      129    103     42      121     1      145       631     
 Share-based payments                               -       -      -       -       -       -      547       547     
 Assets                                                                                                             
 Segment assets                                     31,064  7,741  15,234  12,130  32,882  1,094  (18,013)  82,132  
 Investments in associates                                                                                  -       
 Total assets                                                                                               82,132  
                                                                                                                    
 
 
 2013                 UK      Middle  Germany  Nordic  USA     France  Consolidation     Group   
                      £'000   East    £'000    £'000   £'000   £'000   and unallocated   £'000   
                              £'000                                    £'000                     
 Revenue                                                                                         
 External sales       17,055  7,252   9,051    8,438   20,619  136     -                 62,551  
 Inter-segment sales  334     63      330      54      176     203     (1,160)           -       
 Total revenue        17,389  7,315   9,381    8,492   20,795  339     (1,160)           62,551  
 
 
Inter-segment sales are priced on an arm's length basis that would be available to unrelated third parties. 
 
 Segment result                                                                                                     
 Gross profit                                       12,777  5,532  7,493   6,720   14,210  267   112       47,111   
 Adjusted operating profit                          4,437   1,547  880     345     2,274   (91)  (3,410)   5,982    
 Amortisation of intangibles                        (469)   (76)   (136)   (443)   (640)   (15)  (1,501)   (3,280)  
 Exceptional costs                                  (70)    -      (27)    (454)   (342)   -     (319)     (1,212)  
 Finance income                                                                                            207      
 Finance costs                                                                                             (89)     
 Share of results of joint ventures and associates                                                         (122)    
 Profit before taxation                                                                                    1,486    
 Tax credit                                                                                                623      
 Profit after taxation                                                                                     2,109    
 Other segment information                                                                                          
 Depreciation                                       74      99     105     49      65      2     145       539      
 Share-based payments                               -       -      -       -       -       -     767       767      
 Assets                                                                                                             
 Segment assets                                     29,992  7,847  16,898  13,392  32,788  470   (17,560)  83,827   
 Investments in associates                                                                                 363      
 Total assets                                                                                              84,190   
 
 
Differences between the origin and destination of revenue are material to the Group. Revenue by destination is presented
below. 
 
 2014                 UK      Middle  Germany  Nordic  USA     France  Consolidation     Group   
                      £'000   East    £'000    £'000   £'000   £'000   and unallocated   £'000   
                              £'000                                    £'000                     
 External sales       18,507  8,770   8,647    7,822   22,634  727     268               67,375  
 Inter-segment sales  1,071   131     334      247     1,302   41      (3,126)           -       
 Total revenue        19,578  8,901   8,981    8,069   24,256  768     (2,858)           67,375  
                                                                                                   
 2013                                                                                              
 External sales       17,683  6,071   9,080    8,441   21,036  240     -                 62,551    
 Inter-segment sales  852     107     351      214     699     13      (2,236)           -         
 Total revenue        18,535  6,178   9,431    8,655   21,735  253     (2,236)           62,551    
                                                                                                                             
 
 
Inter-segment sales are priced on an arm's-length basis that would be available to unrelated third parties. 
 
Supplementary information by product line 
 
 2014                       Custom Research  Data Products  Data services  Unallocated  Group   
                            £'000            £'000          £'000          £'000        £'000   
 Revenue                    47,689           9,604          10,082         -            67,375  
 Adjusted operating profit  5,485            1,639          3,947          (3,682)      7,389   
                                                                                                
 2013                                                                                           
 External sales             47,400           6,641          8,510          -            62,551  
 Adjusted operating profit  5,126            834            3,246          (3,224)      5,982   
 
 
2          EXCEPTIONAL ITEMS 
 
                                                                   2014    2013    
                                                                   £'000   £'000   
 Restructuring costs                                               1,192   645     
 Acquisition related costs                                         1,226   255     
 Change in accounting estimation - contingent consideration        92      35      
 Cost of establishing new entities                                 44      -       
 Gain on re-measurement of associates on acquisition of control    (169)           
 Employment termination                                            -       205     
 Panel closure costs                                               -       72      
                                                                   2,385   1,212   
                                                                                   
 
 
Restructuring costs in the year are the cost of reorganising the management structure of the Nordic £498,000, US £302,000,
German £284,000 and UK £108,000 businesses.  Restructuring costs in the prior year primarily relate to the restructuring of
the Nordic business to improve performance and the cost of reorganising the UK and Group management structures. 
 
Acquisition related costs in the year comprise: 
 
£729,000 in relation to the acquisition of Doughty Media 2 including £699,000 in respect of contingent consideration that
is deemed under IFRS to be staff compensation costs and £30,000 of transaction costs. 
 
£524,000 in relation to the acquisition of Decision Fuel including £286,000 of transaction costs, £163,000 of deemed staff
costs and £75,000 of loyalty bonuses 
 
A credit of £27,000 in respect of prior year acquisition fees. 
 
Acquisition related costs in the prior year include £102,000 of contingent consideration in respect of the Definitive
Insights acquisition that is deemed under IFRS3 to be staff compensation cost, £136,000 incurred in relation to a
prospective acquisition with which the Group decided not to proceed and £18,000 in respect of the acquisition of a
shareholding in Doughty Media 2. 
 
The change in estimated contingent consideration in the year is in respect of the Definitive Insights acquisition.  The
change in estimated contingent consideration in the prior year comprises a charge of £70,000 in respect of the acquisition
of Clear Horizons, a credit of £16,000 in respect of the Harrison Group acquisition and a credit of £19,000 in respect of
the Definitive Insights acquisition. 
 
The cost of establishing new entities relate to the professional and regulatory fees incurred in establishing new
operations in Kurdistan, Egypt & Saudi Arabia & Indonesia. 
 
The Group acquired an additional 27% equity interest in CoEditor on 6 September 2013.  This additional equity interest
resulted in YouGov Plc acquiring control of CoEditor.  Under International Financial Reporting Standard 3, 'Business
Combinations' ('IFRS 3'), the interest previously held by the Group has been re-measured to its fair value at the
acquisition date.  This has resulted in a gain of £169,000 arising on the revaluation of our existing interest which has
been included in exceptional items in the income statement.  IFRS 3 requires that the interest should be treated on the
same basis as would be required if the acquirer had disposed directly of the previously held interest and then required at
fair value.  Prior to the acquisition the interest in CoEditor was proportionally consolidated as disclosed in the 31 July
2013 accounting policies note.  The Group has shown the disposal of the previously held interest and re-acquisition within
note 9 of the financial statements. 
 
Employment termination costs in the prior year relate to redundancies in the US. Panel closure costs in the prior year
arose as a result of closure of the YouGov panel in Chile. 
 
3          INCOME TAXES 
 
The taxation charge represents: 
 
                                                      2014    2013     
                                                      £'000   £'000    
 Current tax on profits for the year                  458     294      
 Adjustments in respect of prior years                57      196      
 Total current tax charge                             515     490      
 Deferred tax:                                                         
 Origination and reversal of temporary differences    (91)    (89)     
 Adjustments in respect of prior years                (117)   (1,130)  
 Impact of changes in tax rates                       9       106      
 Total deferred tax credit                            (199)   (1,113)  
 Total income statement tax charge/(credit)           316     (623)    
                                                                       
 
 
The tax assessed for the year is higher (2013: lower) than the standard rate of corporation tax in the UK.  The differences
are explained below: 
 
                                                                          2014    2013    
                                                                          £'000   £'000   
 Profit before taxation                                                   733     1,486   
 Tax charge calculated at Group's standard rate of 22.3% (2013: 23.7%)    164     352     
 Variance in overseas tax rates                                           (37)    (177)   
 Impact of changes in tax rates                                           9       106     
 Gains not subject to tax                                                 -       (10)    
 Expenses not deductible for tax purposes                                 225     134     
 Tax losses for which no deferred income tax asset was recognised         12      (123)   
 Adjustment in respect of prior years                                     (60)    (934)   
 Associates results reported net of tax                                   3       29      
 Total income statement tax charge/(credit) for the year                  316     (623)   
                                                                                          
 
 
On 2 July 2013, the UK corporation tax rate was reduced from 23% to 21% from 1 April 2014 and 20% from 1 April 2015. This
change has been substantively enacted at the balance sheet date and, therefore, is included in these financial statements.
As deferred tax assets and liabilities are measured at the rates that are expected to apply in the periods of the reversal,
deferred tax balances at 31 July 2014 have been calculated using a rate of 21% or 20%, as appropriate, giving rise to a
reduction in the net deferred tax asset of £9,000 (2013: £106,000). 
 
4          DIVIDEND 
 
On 16 December 2013, a final dividend in respect of the year ended 31 July 2013 of £586,000 (0.6p per share) (2012:
£479,000 (0.5p per share)) was paid to shareholders. A dividend in respect of the year ended 31 July 2014 of 0.8p per
share, amounting to a total dividend of £794,000 is to be proposed at the Annal General Meeting on 10 December 2014. These
financial statements do not reflect this proposed dividend payable. 
 
5          EARNINGS PER SHARE 
 
The calculation of the basic earnings per share is based on the earnings attributable to ordinary shareholders divided by
the weighted average number of shares in issue during the year. Shares held in employee share trusts are treated as
cancelled for the purposes of this calculation. 
 
The calculation of diluted earnings per share is based on the basic earnings per share, adjusted to allow for the issue of
shares and the post-tax effect of dividends and/or interest, on the assumed conversion of all dilutive options and other
dilutive potential Ordinary Shares. 
 
The adjusted earnings per share has been calculated to reflect the underlying profitability of the business by excluding
the amortisation of intangible assets, share-based payments, imputed interest, impairment charges, exceptional items and
any related tax effects. 
 
                                                                               2014     2013     
                                                                               £'000    £'000    
 Profit after taxation attributable to equity holders of the parent company    433      2,042    
 Add: amortisation of intangible assets                                        3,965    3,280    
 Add: share-based payments                                                     547      767      
 Add: imputed interest                                                         32       71       
 Add: exceptional costs                                                        2,385    1,212    
 Tax effect of the above adjustments and exceptional tax items                 (1,335)  (2,060)  
 Adjusted profit after taxation                                                6,027    5,312    
                                                                                                 
 
 
Reconciliations of the earnings and weighted average number of shares used in the calculations are set out below. 
 
                                                                       2014     2013     
 Number of shares                                                                        
 Weighted average number of shares during the period: ('000 shares)                      
 - Basic                                                               98,044   95,639   
 - Dilutive effect of share options                                    5,434    7,535    
 - Diluted                                                             103,478  103,174  
 The adjustments have the following effect:                                              
 Basic earnings per share                                              0.4p     2.1p     
 Amortisation of intangible assets                                     4.1p     3.4p     
 Share-based payments                                                  0.6p     0.8p     
 Imputed interest                                                      0.0p     0.1p     
 Exceptional costs and impairments                                     2.4p     1.3p     
 Tax effect of the above adjustments and exceptional tax items         (1.4p)   (2.1p)   
 Adjusted earnings per share                                           6.1p     5.6p     
 Diluted earnings per share                                            0.4p     2.0p     
 Amortisation of intangible assets                                     3.9p     3.2p     
 Share-based payments                                                  0.5p     0.7p     
 Imputed interest                                                      0.0p     0.0p     
 Exceptional costs and impairment                                      2.3p     1.2p     
 Tax effect of the above adjustments and exceptional tax items         (1.3p)   (2.0p)   
 Adjusted diluted earnings per share                                   5.8p     5.1p     
                                                                                         
 
 
6          BUSINESS COMBINATIONS AND DISPOSALS 
 
a)   Doughty Media 2 Limited ("DM2") 
 
During the year, YouGov acquired 100% of DM2 which owned 68% of CoEditor Limited, the company which developed the Opigram
service and in which YouGov already owned a 30% shareholding. This acquisition was made in two stages: 40% was acquired in
September 2013 and the remaining 60% in December 2013. 
 
i)   Acquisition of 40% shareholding in DM2 
 
On 6 September 2013, YouGov plc purchased a 40% shareholding in DM2 from Freddie Sayers, an Executive Director of CoEditor
Limited, for a purchase price of £497,000.  £37,000 of this was paid in cash on completion, the remaining balance of
£460,000 will be payable in YouGov shares in February 2015 contingent on Freddie Sayers' continuing employment of which
£348,000 is also contingent on the achievement of certain performance criteria relating to the delivery of expected
benefits arising from the incorporation of the Opigram technology within YouGov's online presence. 
 
DM2 has a 68% shareholding in CoEditor Limited ("CoEditor") and following this purchase, YouGov's effective interest in
CoEditor increased to 57% which constituted control. 
 
The payment due in February 2015 has been discounted to a net present value of £456,000 resulting in a finance charge of
£4,000 to be taken to the income statement over the earn-out period.  All of this deferred consideration is contingent upon
continuing employment and therefore will be treated as staff compensation under IFRS. 
 
Professional fees of £30,000 were incurred during the year relating to the acquisition and in accordance with IFRS3
(revised) these professional fees have been expensed in the period in which they have been incurred. 
 
The amounts recognised for each class of CoEditor's assets recognised at the acquisition date are as follows: 
 
                                                                     Fair value£'000  
 Intangible assets - software and software development               768              
 Property plant and equipment                                        15               
 Cash                                                                12               
 Other working capital                                               (60)             
 Deferred tax liability                                              (62)             
 Net assets                                                          673              
 Non-controlling interests                                           (11)             
 Attributable to owners of the parent                                662              
 Goodwill arising on acquisition                                     569              
 Total consideration                                                 1,231            
 Total consideration analysed as:                                                     
 Carrying value of investment in CoEditor                            377              
 Re-measurement  of the investment to in CoEditor to fair value      169              
 Fair value of existing investment in CoEditor                       546              
 Settlement of existing loan                                         648              
 Cash                                                                37               
 Total consideration                                                 1,231            
 
 
The gain of £169,000 on the re-measurement of the investment in CoEditor to fair value has been recognised in the Income
statement as an exceptional gain in the year. 
 
The goodwill is attributable to the benefits expected, in terms of data collection, panel recruitment and retention and new
product opportunities, from the integration of the YouGov and Opigram websites. 
 
Ownership and control passed to YouGov on 6 September 2013 and DM2 has been consolidated within the Group financial
statements from that date.  Since the acquisition DM2 has not contributed to Group revenue and has reduced Group adjusted
operating profit by £232,000.  If the acquisition had occurred on 1 August 2013 DM2 would have contributed £nil to Group
revenue and would have reduced Group operating profit by £250,000. 
 
ii)  Acquisition of 60% Shareholding in DM2 
 
On 20 December 2013, YouGov plc purchased the remaining 60% shareholding in DM2 from Stephan Shakespeare, an Executive
Director of YouGov plc on the same terms and conditions agreed for the prior purchase of the 40% shareholding. The maximum
purchase price will be £744,000, payable in YouGov shares in February 2015 contingent on Stephan Shakespeare's continuing
employment, of which £521,000 is also contingent on the achievement of certain performance criteria relating to delivery of
expected benefits arising from the incorporation of the Opigram technology within YouGov's online presence 
 
As a result of this transaction YouGov's effective interest in CoEditor increased to 97%. 
 
The payment due in February 2015 has been discounted to a net present value of £739,000 resulting in a finance charge of
£5,000 to be taken to the income statement over the earn-out period.  As this deferred consideration is contingent upon
continuing employment it will therefore be treated as staff compensation under IFRS. 
 
As a result of this treatment consideration for this purchase was £nil and the book value of the non-controlling interest
at the transaction date was a deficit of £35,000.  The difference of £35,000 has been reflected directly in reserves in
accordance with IAS27 (revised). 
 
b)  Acquisition of Decision Fuel 
 
On 9 January 2014, YouGov plc purchased a 100% shareholding in Decision Fuel ("DF"), an Asian based research and technology
company with offices in Hong Kong, Shanghai and Singapore.  The basic purchase consideration payable is the sum of six
times the EBITDA of DF in the year ending 31 July 2016 and two times EBITDA (capped at 1.5 times 2016 EBITDA) in the year
ending 31 July 2017 less any working capital funding provided by YouGov to DF prior to the end of the performance period. 
An initial payment of $1,000,000 (£608,000) was paid upon completion and the balance will be paid in two instalments in
December 2017 and December 2018. 
 
The payment due in 2017 and 2018 estimated to total $1.5m (£0.9m) approximately 97% of this deferred consideration is
contingent upon continuing employment and therefore will be treated as staff compensation under IFRS. 
 
Professional fees of £286,000 and loyalty bonuses of £75,000 were incurred during the year relating to the acquisition and
in accordance with IFRS3 (revised) these costs have been expensed in the period in which they have been incurred. 
 
The amounts recognised for each class of DFs' assets at the acquisition date are as follows: 
 
                                                            Fair value£'000  
 Intangible assets - software and software development      250              
 Property plant and equipment                               5                
 Cash                                                       (10)             
 Other working capital                                      (258)            
 Deferred tax liability                                     (9)              
 Net assets                                                 (22)             
 Goodwill arising on acquisition                            657              
 Total consideration                                        635              
 Total consideration analysed as:                                            
 Deferred consideration                                     27               
 Cash                                                       608              
 Total consideration                                        635              
 
 
Ownership and control passed to YouGov on 8 January 2014 and DF has been consolidated within the Group financial statements
from that date.  Since the acquisition DF has contributed £192,000 to Group revenue and has reduced Group adjusted
operating profit by £268,000.  If the acquisition had occurred on 1 August 2013 DF would have contributed £290,000 to Group
revenue and would have reduced Group operating profit by £393,000. 
 
7          GOODWILL 
 
                                          Middle  USA      Nordic  Germany  CoEditor£'000  Asia Pacific£'000  Total    
                                          East    £'000    £'000   £'000                                      £'000    
                                          £'000                                                                        
 Carrying amount at 1 August 2012         1,405   16,814   7,825   10,195   -              -                  36,239   
 Exchange differences                     44      523      857     1,137    -              -                  2,561    
 Carrying amount at 31 July 2013          1,449   17,337   8,682   11,332   -              -                  38,800   
 Additions through business combinations  -       -        -       -        569            657                1,226    
 Exchange differences                     (143)   (1,713)  (792)   (1,031)  -              (18)               (3,697)  
 Carrying amount at 31 July 2014          1,306   15,624   7,890   10,301   569            639                36,329   
 At 31 July 2014                                                                                                       
 Cost                                     1,306   15,624   7,890   12,585   569            639                38,613   
 Accumulated impairment                   -       -        -       (2,284)  -              -                  (2,284)  
 Net book amount                          1,306   15,624   7,890   10,301   569            639                36,329   
                                                                                                                         
                                                                                                                                     
 
 
In accordance with the Group's accounting policy, the carrying values of goodwill and other intangible assets are reviewed
annually for impairment. The cash-generating units (CGUs) are consistent with those segments shown in Note 1. The 2014
impairment review was undertaken as at 31 July 2014. The recoverable amounts of all CGUs have been determined based on
value in use calculations. This review assessed whether the carrying value of goodwill was supported by the net present
value of future cash flows derived from assets using a projection period of five years for each CGU, other than Germany,
based on approved budget numbers. For Germany, more conservative projections were used as a result of recent performance,
with approved budget numbers used for years one to three and EBITDA growth in years four and five assumed to be 5%. 
 
Annual growth rates of 2.25% have been assumed in perpetuity beyond year five. The pre-tax weighted average costs of
capital used to discount the future cash flows to their present values are between10% and 17% (2013: between 10% and 17%).
The compound average revenue growth rates assumed for each CGU were Middle East (1%), USA 13%, Nordic 8%, Germany 7% and
Asia Pacific 111%. 
 
8          OTHER INTANGIBLE ASSETS 
 
                           Consumer  Software and software development  Customer    Patents and trademarks  Order     Development  Total     
                           panel     £'000                              contracts   £'000                   backlog   costs        £'000     
                           £'000                                        and lists                           £'000     £'000                  
                                                                        £'000                                                                
 At 1 August 2012                                                                                                                            
 Cost                      9,051     8,238                              4,702       2,973                   218       548          25,730    
 Accumulated amortisation  (8,440)   (5,225)                            (1,425)     (1,555)                 (218)     (323)        (17,186)  
 Net book amount           611       3,013                              3,277       1,418                   -         225          8,544     
 Year ended 31 July 2013                                                                                                                     
 Opening net book amount   611       3,013                              3,277       1,418                   -         225          8,544     
 Additions:                                                                                                                                  
 Separately acquired       649       852                                -           11                      -         247          1,759     
 Internally developed      -         1,811                              -           -                       -         68           1,879     
 Amortisation charge:                                                                                                                        
 Business combinations     -         -                                  (479)       (332)                   -         -            (811)     
 Separately acquired       (422)     (624)                              -           (2)                     -         (104)        (1,152)   
 Internally developed      -         (1,300)                            -           -                       -         (17)         (1,317)   
 Exchange differences      49        16                                 143         89                      -         11           308       
 Closing net book amount   887       3,768                              2,941       1,184                   -         430          9,210     
 At 31 July 2013                                                                                                                             
 Cost                      10,142    10,983                             4,963       3,197                   232       900          30,417    
 Accumulated amortisation  (9,255)   (7,215)                            (2,022)     (2,013)                 (232)     (470)        (21,207)  
 Net book amount           887       3,768                              2,941       1,184                   -         430          9,210     
 Year ended 31 July 2014                                                                                                                     
 Opening net book amount   887       3,768                              2,941       1,184                   -         430          9,210     
 Additions:                                                                                                                                  
 Business combinations     -         1,014                              -           -                       -         -            1,014     
 Separately acquired       1,743     540                                -           2                       -         116          2,401     
 Internally developed      -         2,315                              -           -                       -         7            2,322     
 Amortisation charge:                                                                                                                        
 Business combinations     -         (169)                              (464)       (324)                   -         -            (957)     
 Separately acquired       (706)     (696)                              -           -                       -         (172)        (1,574)   
 Internally developed      -         (1,573)                            -           -                       -         (16)         (1,589)   
 Exchange differences      (85)      (46)                               (271)       (87)                    -         (17)         (506)     
 Closing net book amount   1,839     5,153                              2,206       775                     -         348          10,321    
 At 31 July 2014                                                                                                                             
 Cost                      10,917    14,106                             4,485       2,907                   210       969          33,594    
 Accumulated amortisation  (9,078)   (8,953)                            (2,279)     (2,132)                 (210)     (621)        (23,273)  
 Net book amount           1,839     5,153                              2,206       775                     -         348          10,321    
                                                                                                                                             
 
 
9          PROPERTY, PLANT AND EQUIPMENT 
 
                           Freehold   Leasehold      Computer    Fixtures   Motor      Total    
                           property   property       equipment   and        vehicles   £'000    
                           £'000      improvements   £'000       fittings   £'000               
                                      £'000                      £'000                          
 At 1 August 2012                                                                               
 Cost                      1,463      384            1,951       919        73         4,790    
 Accumulated depreciation  (225)      (309)          (1,279)     (603)      (64)       (2,480)  
 Net book amount           1,238      75             672         316        9          2,310    
 Year ended 31 July 2013                                                                        
 Opening net book amount   1,238      75             672         316        9          2,310    
 Additions:                                                                                     
 Separately acquired       -          2              328         66         15         411      
 Disposals                 -          -              (3)         -          -          (3)      
 Depreciation              (49)       (17)           (378)       (89)       (6)        (539)    
 Exchange differences      37         4              17          18         1          77       
 Closing net book amount   1,226      64             636         311        19         2,256    
 At 31 July 2013                                                                                
 Cost                      1,449      376            2,439       1,018      74         5,356    
 Accumulated depreciation  (223)      (312)          (1,803)     (707)      (55)       (3,100)  
 Net book amount           1,226      64             636         311        19         2,256    
 

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