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REG - YouGov PLC - Preliminary Results <Origin Href="QuoteRef">YOU.L</Origin> - Part 2

- Part 2: For the preceding part double click  ID:nRSI9996Sa 

 -                    -                     -                               1,111                    1,111        -                                         1,111               
 Tax in relation to share based payments                             -                                              -                    -                     -                               721                      721          -                                         721                 
 Total transactions with owners recognised directly in equity        3                                              35                   -                     -                               759                      797          (17)                                      780                 
 Balance at 31 July 2016                                             209                                            31,086               9,239                 13,730                          19,795                   74,059       30                                        74,089              
 Exchange differences on translation                                 -                                              -                    -                     1,159                           -                        1,159        -                                         1,159               
 Net gain recognised directly in equity                              -                                              -                    -                     1,159                           -                        1,159        -                                         1,159               
 Profit for the year                                                 -                                              -                    -                     -                               4,671                    4,671        (30)                                      4,641               
 Total comprehensive gain for the year                               -                                              -                    -                     1,159                           4,671                    5,830        (30)                                      5,800               
 Issue of shares                                                     2                                              175                  -                     -                               (2)                      175          -                                         175                 
 Dividends paid                                                4     -                                              -                    -                     -                               (1,470)                  (1,470)      -                                         (1,470)             
 Share-based payments                                                -                                              -                    -                     -                               1,488                    1,488        -                                         1,488               
 Tax in relation to share based payments                             -                                              -                    -                     -                               391                      391          -                                         391                 
 Total transactions with owners recognised directly in equity        2                                              175                  -                     -                               407                      584          -                                         584                 
 Balance at 31 July 2017                                             211                                            31,261               9,239                 14,889                          24,873                   80,473       -                                         80,473              
                                                                                                                                                                                                                                                                                                           
 
 
YOUGOV PLC 
 
CONSOLIDATED STATEMENT OF CASHFLOWS 
 
For the year ended 31 July 2017 
 
                                                                                Note  2017     2016       
                                                                                      £'000    £'000      
 Cash flows from operating activities                                                                   
 Profit before taxation                                                               7,914    5,526    
 Adjustments for:                                                                                       
 Finance income                                                                       (480)    (2,144)  
 Finance costs                                                                        226      945      
 Share of post-tax loss of associates                                                 (103)    4        
 Amortisation of intangibles                                                    7     6,508    5,567    
 Depreciation                                                                   8     1,174    819      
 Loss on disposal of property, plant and equipment and other intangible assets        7        -        
 Profit on the disposal of subsidiary undertakings                                    (94)     -        
 Share-based payments                                                                 1,488    1,111    
 Other non-cash items                                                                 -        (36)     
 Increase in trade and other receivables                                              (1,531)  (1,925)  
 Increase in trade and other payables                                                 2,779    3,229    
 Increase in provisions                                                               1,026    1,043    
 Cash generated from operations                                                       18,914   14,139   
 Interest paid                                                                        (2)      (1)      
 Income taxes paid                                                                    (2,487)  (2,365)  
 Net cash generated from operating activities                                         16,425   11,773   
 Cash flow from investing activities                                                                    
 Acquisition of interest in associates                                                -        (140)    
 Proceeds from the sales of subsidiary undertakings net of cash disposed of           150      -        
 Purchase of property, plant and equipment                                      8     (843)    (1,003)  
 Purchase of intangible assets                                                  7     (6,968)  (5,080)  
 Proceeds from sale of plant, property and equipment                                  -        7        
 Interest received                                                                    8        12       
 Dividends received from associates                                                   -        28       
 Net cash used in investing activities                                                (7,653)  (6,176)  
 Cash flows from financing activities                                                                   
 Acquisition of non-controlling interests                                             -        (31)     
 Proceeds from the issue of share capital                                             175      35       
 Repayment of borrowings                                                              -        (19)     
 Dividends paid to shareholders                                                       (1,470)  (1,042)  
 Dividends paid to non-controlling interests                                          -        (14)     
 Net cash used in financing activities                                                (1,295)  (1,071)  
 Net increase in cash and cash equivalents                                            7,477    4,526    
 Cash and cash equivalents at beginning of year                                       15,553   10,017   
 Exchange gain on cash and cash equivalents                                           189      1,010    
 Cash and cash equivalents at end of year                                             23,219   15,553   
                                                                                                            
 
 
YOUGOV PLC 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS 
 
For the year ended 31 July 2017 
 
Nature of operations 
 
YouGov plc and subsidiaries' ("the Group") principal activity is the provision
of market research. 
 
YouGov plc is the Group's ultimate parent company. It is incorporated and
domiciled in Great Britain. The address of YouGov plc's registered office is
50 Featherstone Street, London EC1Y 8RT United Kingdom. YouGov plc's shares
are listed on the Alternative Investment Market of the London Stock Exchange. 
 
YouGov plc's annual consolidated financial statements are presented in UK
Sterling, which is also the functional currency of the parent company. 
 
Basis of preparation 
 
The following financial information does not amount to full financial
statements within the meaning of Section 434 of Companies Act 2006. The
financial information has been extracted from the Group's Annual Report and
Financial Statements for the year ended 31 July 2017 on which an unqualified
report has been made by the Company's auditors. 
 
The consolidated financial statements of YouGov plc are have been prepared
under the historical cost convention modified for fair values under
International Financial Reporting Standards as adopted by the European Union
(IFRS). These consolidated financial statements have been prepared in
accordance with IFRS, IFRS Interpretations Committee (IFRS IC) and the
Companies Act 2006 applicable to companies reporting under IFRS. 
 
Financial statements for the year ended 31 July 2016 have been delivered to
the Registrar of Companies; the report of the auditors on those accounts was
unqualified and did not contain a statement under Section 498 of the Companies
Act 2006. The 2017 statutory accounts will be delivered in due course. 
 
Copies of the Annual Report and Financial Statements will be posted to
shareholders shortly and will be available from the Company's registered
office at 50 Featherstone Street, London, EC1Y 8RT. 
 
1          Segmental analysis 
 
The Board of Directors (which is the "chief operating decision maker")
primarily reviews information based on product lines, Custom Research, Data
Products and Data Services, with supplemental geographical information. 
 
 2017                                                     Custom Research  Data        Data        Eliminations &Unallocated Costs£'000  Group£'000  
                                                          £'000             Products    Services                                                     
                                                                           £'000       £'000                                                         
 Revenue                                                  60,220           24,070      23,296      (538)                                 107,048     
 Cost of sales                                            (14,389)         (3,284)     (4,204)     538                                   (21,339)    
 Gross profit                                             45,831           20,786      19,092      -                                     85,709      
 Operating expenses                                       (36,928)         (13,756)    (13,359)    (7,138)                               (71,181)    
 Adjusted operating profit                                8,903            7,030       5,733       (7,138)                               14,528      
 Amortisation of intangible assets                                                                                                       (6,483)     
 Other separately reported items                                                                                                         (488)       
 Operating profit                                                                                                                        7,557       
 Finance income                                                                                                                          480         
 Finance costs                                                                                                                           (226)       
 Share of post-tax loss in joint ventures and associates                                                                                 103         
 Profit before taxation                                                                                                                  7,914       
 Taxation                                                                                                                                (3,273)     
 Profit after taxation                                                                                                                   4,641       
 Other segment information                                                                                                                           
 Depreciation                                             730              138         173         132                                   1,174       
 
 
 2016                                                     Custom Research  Data       Data       Eliminations &Unallocated Costs £'000  Group £'000  
                                                          £'000            Products   Services                                                       
                                                                           £'000      £'000                                                          
 Revenue                                                  54,318           16,629     17,905     (650)                                  88,202       
 Cost of sales                                            (13,753)         (3,007)    (3,394)    678                                    (19,476)     
 Gross profit                                             40,565           13,622     14,511     28                                     68,726       
 Operating expenses                                       (33,704)         (9,110)    (9,320)    (5,675)                                (57,809)     
 Adjusted operating profit                                6,861            4,512      5,191      (5,647)                                10,917       
 Amortisation of intangible assets                                                                                                      (5,478)      
 Other separately reported items                                                                                                        (1,108)      
 Operating profit                                                                                                                       4,331        
 Finance income                                                                                                                         2,144        
 Finance costs                                                                                                                          (945)        
 Share of post-tax loss in joint ventures and associates                                                                                (4)          
 Profit before taxation                                                                                                                 5,526        
 Taxation                                                                                                                               (2,111)      
 Profit after taxation                                                                                                                  3,415        
 Other segment information                                                                                                                           
 Depreciation                                             506              108        112        93                                     819          
 
 
1          Segmental analysis (Continued) 
 
Supplementary information by geography 
 
Revenue and adjusted operating profit by geography based on the origin of the
sale 
 
                                         2017           2016                                         
                                         Revenue £'000  Adjusted operatingprofit/(loss) £'000 £'000  Revenue £'000  Adjusted operating profit/(loss) £'000  
 UK                                      27,139         8,575                                        24,927         7,150                                   
 USA                                     40,710         9,276                                        30,960         6,014                                   
 Germany                                 9,597          946                                          9,098          698                                     
 Nordic                                  8,895          962                                          7,577          942                                     
 Middle East                             16,322         2,449                                        13,948         2,430                                   
 France                                  2,735          406                                          1,689          134                                     
 Asia Pacific                            5,512          (908)                                        2,832          (586)                                   
 Intra-group revenues/unallocated costs  (3,862)        (7,178)                                      (2,829)        (5,865)                                 
 Group                                   107,048        14,528                                       88,202         10,917                                  
 
 
^Operating profit/(loss) before amortisation of intangible assets and
exceptional items. 
 
Revenue by geography based on the destination of the customer 
 
 2017                 UK £'000  Middle East  £'000  Germany £'000  Nordic £'000  USA £'000  France £'000  Asia Pacific £'000  Intra-group revenues £'000  Group £'000  
 External sales       26,766    13,523              9,406          8,584         42,595     2,136         4,038               -                           107,048      
 Inter-segment sales  1,752     281                 772            528           2,764      187           390                 (6,674)                     -            
 Total revenue        28,518    13,804              10,178         9,112         45,359     2,323         4,428               (6,674)                     107,048      
 2016                                                                                                                                                                  
 External sales       24,654    10,819              8,722          7,451         32,563     1,789         2,204               -                           88,202       
 Inter-segment sales  1,925     209                 512            356           1,922      141           193                 (5,258)                     -            
 Total revenue        26,579    11,028              9,234          7,807         34,485     1,930         2,397               (5,258)                     88,202       
 
 
Inter-segment sales are priced on an arm's-length basis that would be
available to unrelated third parties. 
 
2          OTHER SEPARATELY REPORTED ITEMS 
 
                                                             2017 £'000  2016 £'000  
 Restructuring costs                                         582         1,086       
 Profit on the disposal of subsidiary undertakings           (94)        -           
 Legal costs                                                 -           157         
 Acquisition-related costs                                   -           (130)       
 Change in accounting estimation - contingent consideration  -           (5)         
                                                             488         1,108       
 
 
Restructuring costs in the year included £265,000 in relation to the reduction
of non-core custom operations in the Middle East and £317,000 arising from the
establishment of centralised global operations and finance support functions. 
 
The profit on the disposal of subsidiary undertakings was in respect of the
disposal of Service Rating GmbH. 
 
Restructuring costs in the prior year included £894,000 in relation to the
restructuring of the Northern European units.  Restructuring costs of £192,000
were also incurred in reorganising sales and marketing operations in the UK,
reorganising the IT Development structure and reorganising the management
structure in the US. 
 
Legal costs in the prior year were incurred in connection with establishing
operations in Thailand. 
 
Acquisition related income in the prior year comprise the acquisition of
Decision Fuel comprising a £53,000 reduction in contingent deemed staff costs
and a £77,000 reduction in provisions in respect of transaction costs. 
 
The change in estimated contingent consideration in the prior year is in
respect of the Decision Fuel acquisition. 
 
3          TAXATION 
 
The taxation charge represents: 
 
                                                    2017 £'000  2016 £'000  
 Current tax on profits for the year                2,987       2,083       
 Adjustments in respect of prior years              305         173         
 Total current tax charge                           3,292       2,256       
 Deferred tax:                                                              
 Origination and reversal of temporary differences  428         (309)       
 Adjustments in respect of prior years              (409)       85          
 Impact of changes in tax rates                     (38)        79          
 Total deferred tax credit                          (19)        (145)       
 Total income statement tax charge/(credit)         3,273       2,111       
 
 
The tax assessed for the year is higher (2016: higher) than the standard rate
of corporation tax in the UK. 
 
The differences are explained below: 
 
                                                                       2017 £'000  2016 £'000  
 Profit before taxation                                                7,914       5,526       
                                                                                               
 Tax charge calculated at Group's standard rate of 20% (2015: 20.67%)  1,557       1,105       
 Variance in overseas tax rates                                        1,305       616         
 Impact of changes in tax rates                                        (38)        79          
 Gains not subject to tax                                              (25)        (7)         
 Expenses not deductible for tax purposes                              45          7           
 Tax losses for which no deferred income tax asset was recognised      553         52          
 Adjustments in respect of prior years                                 (104)       258         
 Associates results reported net of tax                                (20)        1           
 Total income statement tax charge for the year                        3,273       2,111       
 
 
On 8 July 2015, the UK corporation tax rate was reduced from 20% to 19% from 1
April 2017 and to 18% from 1 April 2020. On 15 September 2016 further changes
to the UK corporation tax rates were made reducing the main rate to 17% from 1
April 2020. These changes have been substantively enacted at the balance sheet
date and, therefore, are included in these financial statements.  Deferred
taxes at the balance sheet date have been measured using the enacted tax rates
reflected in these financial statements. 
 
4              DIVIDEND 
 
On 12 December 2016, a final dividend in respect of the year ended 31 July
2016 of £1,470,000 (1.4p per share) (2015: £1,042,000 (1.0p per share)) was
paid to Shareholders. A dividend in respect of the year ended 31 July 2017 of
2.0p per share, amounting to a total dividend of £2,106,000 is to be proposed
at the Annual General Meeting on 6 December 2017. These financial statements
do not reflect this proposed dividend payable. 
 
5          EARNINGS PER SHARE 
 
The calculation of the basic earnings per share is based on the earnings
attributable to Ordinary Shareholders divided by the weighted average number
of shares in issue during the year. Shares held in employee share trusts are
treated as cancelled for the purposes of this calculation. 
 
The calculation of diluted earnings per share is based on the basic earnings
per share, adjusted to allow for the issue of shares and the post-tax effect
of dividends and/or interest, on the assumed conversion of all dilutive
options and other dilutive potential Ordinary Shares. 
 
The adjusted earnings per share has been calculated to reflect the underlying
profitability of the business by excluding the amortisation of intangible
assets, share-based payments, imputed interest, impairment charges, other
separately reported items and any related tax effects as well as the
derecognition of tax losses. 
 
                                                                                      2017 £'000  2016 £'000  
 Profit after taxation attributable to equity holders of the parent company           4,671       3,401       
 Add: amortisation of intangible assets included in operating expenses                6,483       5,478       
 Add: share-based payments                                                            1,488       1,111       
 Add: imputed interest                                                                20          27          
 Add: : other separately reported items                                               488         1,108       
 Tax effect of the above adjustments and adjusting tax items                          (1,639)     (1,988)     
 Adjusted profit after taxation attributable to equity holders of the parent company  11,511      9,137       
 
 
Reconciliations of the earnings and weighted average number of shares used in
the calculations are set out below. 
 
                                                                   2017     2016     
 Number of shares                                                                    
 Weighted average number of shares during the year: ('000 shares)                    
 - Basic                                                           105,453  103,944  
 - Dilutive effect of share options                                4,670    3,361    
 - Diluted                                                         110,123  107,305  
 The adjustments have the following effect:                                          
 Basic earnings per share                                          4.4p     3.3p     
 Amortisation of intangible assets                                 6.2p     5.3p     
 Share-based payments                                              1.4p     1.1p     
 Imputed interest                                                  0.0p     0.0p     
 Other separately reported items                                   0.5p     1.0p     
 Tax effect of the above adjustments and adjusting tax items       (1.6p)   (1.9p)   
 Adjusted earnings per share                                       10.9p    8.8p     
 Diluted earnings per share                                        4.2p     3.2p     
 Amortisation of intangible assets                                 5.9p     5.1p     
 Share-based payments                                              1.4p     1.0p     
 Imputed interest                                                  0.0p     0.0p     
 Other separately reported items                                   0.5p     1.0p     
 Tax effect of the above adjustments and adjusting tax items       (1.5p)   (1.8p)   
 Adjusted diluted earnings per share                               10.5p    8.5p     
 
 
6          GOODWILL 
 
                                                    Middle East £'000  USA £'000  Nordic £'000  Germany £'000  CoEditor £'000  Asia Pacific £'000  Total £'000  
 Carrying amount at 1 August 2015                   1,416              16,945     7,012         9,159          569             692                 35,793       
 Exchange differences                               251                2,996      1,417         1,821          -               123                 6,608        
 Carrying amount at 31 July 2016 and 1 August 2016  1,667              19,941     8,429         10,980         569             815                 42,401       
 Exchange differences                               15                 186        502           640            -               2                   1,345        
 Carrying amount at 31 July 2017                    1,682              20,127     8,931         11,620         569             817                 43,746       
 At 31 July 2017                                                                                                                                                
 Cost                                               1,682              20,127     8,931         12,343         569             817                 44,469       
 Accumulated impairment                             -                  -          -             (723)          -               -                   (723)        
 Net book amount                                    1,682              20,127     8,931         11,620         569             817                 43,746       
 
 
The impairment in the year arose on the closure of BeField GmbH. 
 
In accordance with the Group's accounting policy, the carrying values of
goodwill and other intangible assets are reviewed annually for impairment. The
cash-generating units ("CGUs") are consistent with those segments shown in
Note 1. The 2017 impairment review was undertaken as at 31 July 2017. The
recoverable amounts of all CGUs have been determined based on value in use
calculations. This review assessed whether the carrying value of goodwill was
supported by the net present value of future cash flows derived from assets
using a projection period of five years for each CGU based on approved budget
numbers. 
 
The sources of the assumptions used in making the assessment are as follows: 
 
·      Growth rates are internal forecasts based on both internal and external
market information. 
 
·      Margins reflect past experience, adjusted for expected changes. 
 
·      Terminal growth rates based on management's estimate of future
long-term average growth rates. 
 
·      Discount rates based on Group WACC, adjusted where appropriate. 
 
Annual EBITDA growth rates of 2.25% have been assumed in perpetuity beyond
year five. The pre-tax weighted average costs of capital used to discount the
future cash flows to their present values are Middle East 10% (2016: 10%), USA
17% (2016: 17%), Nordic 13% (2016: 13%), Germany 15% (2016: 15%) and Asia
Pacific 12% (2016: 12%). 
 
Management has considered reasonable possible changes in key assumptions and
performed sensitivity analyses under these scenarios. This analysis shows that
sufficient headroom exists and would not give rise to any further impairment. 
 
7          OTHER INTANGIBLE ASSETS 
 
                                    Consumer panel £'000  Software and software development £'000  Customer contracts and lists £'000  Patents and trademarks £'000  Product development costs£'000  Total £'000  
 At 1 August 2015                                                                                                                                                                                                 
 Cost                               12,182                16,329                                   4,576                               2,869                         988                             36,944       
 Accumulated amortisation           (9,985)               (10,740)                                 (2,727)                             (2,403)                       (737)                           (26,592)     
 Net book amount                    2,197                 5,589                                    1,849                               466                           251                             10,352       
 Year ended 31 July 2016                                                                                                                                                                                          
 Opening net book amount            2,197                 5,589                                    1,849                               466                           251                             10,352       
 Additions:                                                                                                                                                                                                       
 Separately acquired                1,979                 391                                      -                                   49                            106                             2,525        
 Internally developed               -                     2,555                                    -                                   -                             -                               2,555        
 Amortisation charge:                                                                                                                                                                                             
 Business combinations              -                     (128)                                    (465)                               (169)                         -                               (762)        
 Separately acquired                (1,574)               (572)                                    -                                   (3)                           (166)                           (2,315)      
 Internally developed               -                     (2,490)                                  -                                   -                             -                               (2,490)      
 Reclassifications                  -                     80                                       -                                   -                             (80)                            -            
 Exchange differences               312                   211                                      283                                 48                            20                              874          
 Closing net book amount            2,914                 5,636                                    1,667                               391                           131                             10,739       
 At 31 July 2016 and 1 August 2016                                                                                                                                                                                
 Cost                               16,081                19,901                                   5,418                               3,439                         962                             45,801       
 Accumulated amortisation           (13,167)              (14,265)                                 (3,751)                             (3,048)                       (831)                           (35,062)     
 Net book amount                    2,914                 5,636                                    1,667                               391                           131                             10,739       
 Year ended 31 July 2017                                                                                                                                                                                          
 Opening net book amount            2,914                 5,636                                    1,667                               391                           131                             10,739       
 Additions:                                                                                                                                                                                                       
 Separately acquired                3,471                 50                                       -                                   26                            -                               3,547        
 Internally developed               -                     3,385                                    -                                   -                             36                              3,421        
 Amortisation charge:                                                                                                                                                                                             
 Business combinations              -                     (226)                                    (562)                               (173)                         -                               (961)        
 Separately acquired                (2,219)               (534)                                    -                                   (8)                           (60)                            (2,821)      
 Internally developed               -                     (2,726)                                  -                                   -                             -                               (2,726)      
 Disposals                          -                     -                                        -                                   -                             (71)                            (71)         
 Exchange differences               34                    15                                       31                                  4                             2                               86           
 Closing net book amount            4,200                 5,600                                    1,136                               240                           38                              11,214       
 At 31 July 2017                                                                                                                                                                                                    
 Cost                               19,768                23,374                                   5,548                               3,581                         900                             53,171       
 Accumulated amortisation           (15,568)              (17,774)                                 (4,412)                             (3,341)                       (862)                           (41,957)     
 Net book amount                    4,200                 5,600                                    1,136                               240                           38                              11,214       
                                                                                                                                                                                                                                
 
 
8          PROPERTY, PLANT AND EQUIPMENT 
 
                           Freehold property £'000  Leasehold property improvements £'000  Computer equipment £'000  Fixtures and fittings £'000  Motor vehicles£'000  Total £'000  
 At 31 July 2015                                                                                                                                                                    
 Cost                      1,416                    1,011                                  2,376                     1,302                        103                  6,208        
 Accumulated depreciation  (329)                    (333)                                  (1,705)                   (826)                        (42)                 (3,235)      
 Net book amount           1,087                    678                                    671                       476                          61                   2,973        
 Year ended 31 July 2016                                                                                                                                                            
 Opening net book amount   1,087                    678                                    671                       476                          61                   2,973        
 Additions:                                                                                                                                                                         
 Separately acquired       -                        178                                    576                       249                          -                    1,003        
 Disposals                 -                        (7)                                    -                         -                            -                    (7)          
 Depreciation              (75)                     (176)                                  (398)                     (144)                        (26)                 (819)        
 Exchange differences      184                      73                                     81                        72                           8                    418          
 Closing net book amount   1,196                    746                                    930                       653                          43                   3,568        
 At 31 July 2016                                                                                                                                                                    
 Cost                      1,667                    1,248                                  3,082                     1,692                        121                  7,810        
 Accumulated depreciation  (471)                    (502)                                  (2,152)                   (1,039)                      (78)                 (4,242)      
 Net book amount           1,196                    746                                    930                       653                          43                   3,568        
 Year ended 31 July 2017                                                                                                                                                            
 Opening net book amount   1,196                    746                                    930                       653                          43                   3,568        
 Additions:                                                                                                                                                                         
 Separately acquired       -                        61                                     659                       86                           37                   843          
 Disposals                 -                        (1)                                    -                         (6)                          -                    (7)          
 Depreciation              (87)                     (205)                                  (609)                     (243)                        (30)                 (1,174)      
 Exchange differences      14                       8                                      16                        10                           -                    48           
 Closing net book amount   1,123                    609                                    996                       500                          50                   3,278        
 At 31 July 2017                                                                                                                                                                    
 Cost                      1,682                    1,312                                  3,787                     1,788                        158                  8,727        
 Accumulated depreciation  (559)                    (703)                                  (2,791)                   (1,288)                      (108)                (5,449)      
 Net book amount           1,123                    609                                    996                       500                          50                   3,278        
 
 
All property, plant and equipment disclosed above in both the year ended 31
July 2017 and 3 July 2016, with the exception of those items held under lease
purchase agreements, are free from restrictions on title. 
 
9          TRADE AND OTHER RECEIVABLES 
 
                                  31 July 2017 £'000  31 July 2016 £'000  
 Trade receivables                18,441              16,542              
 Other receivables                2,367               2,004               
 Prepayments                      1,886               1,646               
 Accrued income                   8,549               8,925               
                                  31,243              29,117              
 Provision for trade receivables  (544)               (474)               
                                  30,699              28,643              
 
 
The Directors consider that the carrying amount of trade and other receivables
approximate to their fair value. 
 
As at 31 July 2017, trade receivables of £10,660,000 (2016: £10,101,000) were
overdue but not impaired. These relate to a number of customers for which
there is no recent history of default or any other indication that the
receivable should not be fully collectable. The ageing analysis of past due
trade receivables which are not impaired is as follows: 
 
                                 31 July 2017 £'000  31 July 2016 £'000  
 Up to three months overdue      6,391               4,752               
 Three to six months overdue     3,011               4,467               
 Six months to one year overdue  479                 631                 
 More than one year overdue      779                 251                 
                                 10,660              10,101              
 
 
Movement on the Group provision for impairment of trade receivables is as
follows: 
 
                                                   2017 £'000  2016 £'000  
 Provision for receivables impairment at 1 August  474         235         
 Provision created in the year                     206         368         
 Provision utilised in the year                    (140)       (159)       
 Exchange differences                              4           29          
 Provision for receivables impairment at 31 July   544         474         
 
 
The creation and release of the provision for impaired receivables has been
included in the Consolidated Income Statement. The other classes within trade
and other receivables do not contain impaired assets. The maximum exposure to
credit risk at the reporting date is the carrying value of each class of
receivable mentioned above. 
 
9          TRADE AND OTHER RECEIVABLES (CONTINUED) 
 
The average length of time taken by customers to settle receivables is 58 days
(2016: 59 days). Concentrations of credit risk do exist with certain clients
with which we have trading relationships but none has a history of default and
all command a certain stature within the marketplace which minimises any
potential risk of default. Material balances (defined as greater than £250,000
(2016: greater than £250,000)) represent 43% of trade receivables (2016:
39%). 
 
At 31 July 2017, £261,000 (2016: £nil) of the trade and other receivables of
YouGov Nordic and Baltic A/S were used as security against a loan and
revolving overdraft facility held by YouGov Nordic and Baltic A/S.  The Group
does not hold any other collateral as security. 
 
10         TRADE AND OTHER PAYABLES 
 
                  31 July 2017 £'000  31 July 2016 £'000  
 Trade payables   1,745               1,557               
 Accruals         12,887              11,295              
 Deferred Income  10,697              9,399               
 Other payables   4,060               3,588               
                  29,389              25,839              
 
 
Included within other payables are £71,000 (2016: £56,000) of contributions
due in respect of defined contribution pension schemes. 
 
This information is provided by RNS
The company news service from the London Stock Exchange

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