REG - YouGov PLC - YouGov acquires KnowledgeHound

YouGovAnnouncement

08/01/2024 07:00

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RNS Number : 8687Y  YouGov PLC  08 January 2024

 

8 January 2024

YouGov plc

("YouGov" or "the Group" or "the Company")

 

YouGov acquires KnowledgeHound to expand scope of its data analytics offering

 

YouGov, the international market research and data analytics group, has
acquired KnowledgeHound, a US based survey data management solution, in a move
that further extends the capabilities of the YouGov Crunch survey analytics
platform to handle the needs of large brands.

 

KnowledgeHound is a SaaS-based search-driven analytics platform that connects
and transforms existing structured data from disparate systems, bringing them
together in one place. Headquartered in Chicago and founded in 2014,
KnowledgeHound enables brands to maximise the value and impact of their
consumer data. Its customer base is predominantly Fortune 500 companies with
top brands spanning across the FMCG, pharmaceutical, technology, insurance,
and media industries.

 

KnowledgeHound's capabilities for enterprise survey data analysis and
visualisation will be combined with the analytic power of YouGov Crunch for
deep dives into complex survey data. KnowledgeHound complements this with an
effective platform for data discovery, integration, and productisation of
reports for brands.

 

Alex McIntosh, YouGov's Chief Financial Officer:

 

"YouGov's acquisition of KnowledgeHound represents a significant shift in what
the industry should expect from data analytics platforms. By adding
KnowledgeHound - a leading search-based survey data analysis solution - to
YouGov Crunch - the ultimate tool for granular data analysis - we will make it
easier than ever before to get fast, actionable, reliable insights all in one
place."

 

Laura Baker, KnowledgeHound's Chief Executive Officer:

 

"I am thrilled for this next stage of KnowledgeHound's journey, as the
combined capabilities and teams from KnowledgeHound and YouGov Crunch enables
us to, together, truly deliver the cutting edge, scalable solution the market
actually needs."

 

Enquiries:

 YouGov plc

 Steve Hatch, CEO                                                     020 7012 6000

 Alex McIntosh, CFO

 Hannah Jethwani, Investor Relations Director

 FTI Consulting                                                       020 3727 1000

 Charles Palmer / Valerija Cymbal / Jemima Gurney

 Deutsche Numis (NOMAD and Joint broker)                              020 7260 1000

 Nick Westlake / Iqra Amin

 Berenberg (Joint Broker)                                             020 3207 7800

 Mark Whitmore / Richard Andrews / Alix Mecklenburg-Solodkoff

 

 

 

 

About YouGov

YouGov is an international online research data and analytics technology group
headquartered in London and with 1,800 staff located in 37 offices around the
world.

 

Our mission is to offer unparalleled insight into what the world thinks.

 

Our innovative solutions help the world's most recognised brands, media owners
and agencies to plan, activate and track their marketing activities better.

 

With operations in the UK, the Americas, Europe, the Middle East, India and
Asia Pacific, we have one of the world's largest research networks.

 

At the core of our platform is an ever-growing source of consumer data that
has been amassed over our twenty years of operation. We call it Living Data.
All of our products and services draw upon this detailed understanding of our
26 million registered individuals to deliver accurate, actionable consumer
insights.

 

As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are the
most quoted market research source in the world.

 

YouGov. Living Consumer Intelligence.

 

For further information, visit business.yougov.com

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