UK's YouGov H1 revenue rises as research division demand remained resilient

YouGov

24/03/2026 07:13

Corrects H1 basic EPS in Key Details table to GBP 0.057 from GBP 5.70

Overview

UK research data provider's H1 revenue rose 2% as Research division demand remained resilient

Adjusted operating profit fell 20% due to increased investment in Shopper and strategic areas

Company to launch share buyback programme, replacing annual dividend

Outlook

YouGov expects FY26 adjusted operating profit of £52-£56 mln, including £6 mln investment in Shopper

Company says revenue momentum remains positive, with 80% of FY26 revenue contractually secured

Result Drivers

RESEARCH DEMAND - Revenue growth was driven by continued demand for high-quality custom research solutions, especially in retail and banking sectors

SHOPPER INVESTMENT - Adjusted operating profit declined due to increased investment in the Shopper division to support growth and competitiveness

DATA PRODUCTS PORTFOLIO REVIEW - Data Products revenue fell after discontinuing under-performing products; excluding these, the division would have shown growth

Company press release: ID:nRSX7785Xa

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
H1 Revenue
GBP 194.80 mln
H1 Adjusted Operating Margin
12.30%
H1 Adjusted Operating Profit
GBP 24 mln
H1 Adjusted Pretax Profit
GBP 16.80 mln
H1 Basic EPS
GBP 0.057
H1 Operating Profit
GBP 16.80 mln
H1 Pretax Profit
GBP 8.60 mln


Analyst Coverage

The current average analyst rating on the shares is "buy" and the breakdown of recommendations is 7 "strong buy" or "buy", no "hold" and no "sell" or "strong sell"

The average consensus recommendation for the advertising & marketing peer group is "buy"

Wall Street's median 12-month price target for YouGov PLC is GBp480.00, about 175.9% above its March 23 closing price of GBp174.00

The stock recently traded at 5 times the next 12-month earnings vs. a P/E of 7 three months ago

For questions concerning the data in this report, contact Estimates.Support@lseg.com. For any other questions or feedback, contact reuters.support@thomsonreuters.com.

 (This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)