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UK's YouGov rises as JPMorgan starts coverage with 'neutral'

** Shares of British polling and research company YouGov YOU.L up 4.23% at 295p

     ** J.P. Morgan initiates coverage on stock with a "Neutral" rating and PT of 400p

     ** JPM says there is growth potential but highlights concerns over its strategic direction and leadership

     ** "We think low visibility on the strategic direction is likely to be an overhang before a new CEO and strategic leader is found" - JPM

 ** In Feburary, Stephan Shakespeare was appointed as Interim CEO following Steve Hatch'sstep down

** Co said on Monday it expects 'modest revenue' growth for rest of FY25

     ** Analysts' average rating is equivalent of "buy", with a median PT of 685p - data compiled by LSEG

     ** As of last close, stock down 31.6% YTD

(Reporting by Rashika Singh )

((Rashika.singh@thomsonreuters.com))

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