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UK pollster YouGov names Kantar executive Wayne Levings as next CEO

UK pollster YouGov names Kantar executive Wayne Levings as next CEO 

- British polling firm YouGov YOU.L said on Thursday that Wayne Levings, a senior executive at peer Kantar, will succeed co-founder Stephan Shakespeare as chief executive next year.


Here are more details:

  • Levings will join YouGov, which provides brand-tracking and marketing campaign analytics, as CEO-designate on November 1 and assume the chief's role in February 2027.

  • He is currently Kantar's global chief client officer and CEO Americas, and has previously led the company's Asia Pacific, North America and Kantar Retail businesses since joining those leadership ranks in 2009.

  • Separately, YouGov retained its annual forecast of a low-single-digit revenue growth.

  • The company had agreed to amended terms for its loan facility, giving it more flexibility to carry on the strategic review of its Shopper division, launched in March.

  • YouGov is contending with a slowdown in advertising spending as companies reassess budgets due to the growing adoption of AI tools.




(Reporting by Prerna Bedi in Bengaluru; Editing by Sherry Jacob-Phillips)

((Prerna.Bedi@thomsonreuters.com; +91 98052 24616;))

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