REG - YouGov PLC - Full-Year Trading Update

YouGovAnnouncement

Tue 07:02

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RNS Number : 9200T  YouGov PLC  05 August 2025

 

5 August 2025

YouGov plc

 

("YouGov" or "the Group" or "the Company")

 

Full-Year Trading Update

 

FY25 performance expected to be in line with expectations

Improvement in Data Products driven by stable renewal rates and new client
wins

 

YouGov, the international research and data analytics group, today issues a
trading update for the full year ending 31 July 2025.

 

Current Trading

 

YouGov expects strong reported revenue and adjusted operating profit for FY25,
reflecting the full year impact of the CPS acquisition. On an underlying(1)
basis, the Group has delivered modest year-on-year revenue growth, as
expected, aided by a return to growth in our Data Products business.

 

The Data Products division is expected to report low-single-digit growth on an
underlying(1) basis, largely as a result of normalising renewal rates and a
number of client wins in the past year. Our focus remains building on the
recent momentum and continuing to enhance our strong product offering in FY26.
Growth in our Research division was modest, owing to weaker performance in our
EMEA region and Government sector. YouGov Shopper, formerly known as the CPS
business, performed slightly ahead of expectations, with continued investment
in new growth initiatives that are expected to accelerate growth in the coming
years.

 

The Group is on track to realise annualised cost savings of £20 million as
part of the cost optimisation plan implemented at the start of the year, with
70% of those savings already delivered this financial year.

 

Looking ahead, the stable performance we have seen in the year and the current
visibility into FY26 is encouraging. The Group remains mindful of the volatile
market conditions and expects client budgets will continue to face some
pressure, which underlines the need for greater focus on delivering
high-quality data products and increased innovation to drive medium-term
growth.

 

 

1 Defined as growth in business excluding impact of current and prior period
acquisitions and movement in exchange rates.

 

Enquiries:

 YouGov plc

 Stephan Shakespeare, CEO                                               020 7012 6000

 Alex McIntosh, CFO

 Hannah Jethwani, Head of Corporate Strategy & Investor Relations

 FTI Consulting

 Charles Palmer / Dwight Burden / Valerija Cymbal / Jemima Gurney       020 3727 1000

 J.P. Morgan Cazenove (NOMAD and Joint Broker)

 Bill Hutchings / James Summer                                          020 3493 8000

 Berenberg (Joint Broker)

 Mark Whitmore / Richard Andrews / Smruthya Ganeshram                   020 3207 7800

 Morgan Stanley & Co. International plc (Joint Broker)

 Andrew Foster / Josh Williams                                          020 7425 8000

 

 

About YouGov

 

YouGov is a global research data and analytics group. Our mission is to offer
unparalleled insight into what the world really thinks and does. With
operations in the US, the Americas, Europe, the Middle East, India and Asia
Pacific, we have one of the world's largest research networks.



Above all, YouGov is powered by reality. That stems from a unique panel of
millions of registered members across 55 countries, encapsulating some 18
million shopping trips and millions of interconnected data points. Our unique
approach to recruiting and engaging with our panel, combined with our
state-of-the-art technology platforms, enables us to deliver real-world,
real-time insights that lead to better decision-making and a competitive
advantage for our clients.



As innovators and pioneers of online market research, we have a strong
reputation as a trusted source of accurate data and insights. Testament to
this, YouGov data is regularly referenced by the global press, and we are
consistently one of the most quoted market research sources in the world.



YouGov /Research Reality



For further information, visit business.yougov.com

 

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