REG - Zinc Media Group PLC - The Inner Circle Attracts Large Audience on Launch

Zinc MediaAnnouncement

08/10/2025 07:00

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RNS Number : 4596C  Zinc Media Group PLC  08 October 2025

8 October 2025

Zinc Media Group plc

("Zinc" or the "Group")

 

Zinc's new quiz The Inner Circle attracts large launch night audience and
widespread acclaim

Zinc Media Group plc (AIM:ZIN), the award-winning television, brand and audio
production group, is delighted to announce that large numbers of viewers tuned
in to both the celebrity launch show and non-celebrity weekday versions of new
quiz format The Inner Circle, hosted by Amanda Holden.

On Saturday 4 October, over three million viewers tuned into the first episode
of The Celebrity Inner Circle (source: Overnights.tv). It was the most watched
show on television in the UK in its slot, comfortably outperforming
competition in the early evening segment. The weekday daytime version also had
a strong start, with an average audience of 850k watching the inaugural
episode on Monday 6 October.

As the owner of the IP, Zinc expects to generate additional income from
international format, programme and merchandise sales. The Inner Circle will
be represented by BBC Studios at forthcoming markets including MIPCOM later
this month.

The launch is a significant milestone in Zinc's genre diversification
strategy, being the group's first entertainment format and the result of
several years of investment in the genre.

Created by Zinc's Scottish based production label Tern TV, The Inner Circle
was the result of a competitive tender process that ran over several years and
initially included over 100 production companies. In the format contestants
are pitted against each other in rounds of questions, before being asked to
'split' the prize fund or 'shaft' their opponent in a bid to collect it all.

The launch was supported by a significant press and marketing campaign led by
Zinc's in house marketing and comms team; comprising a screening, press
junket, press releases and far-reaching social media promotion. This generated
extensive coverage on radio, TV and in the press, including a takeover of The
Sun TV Biz page, and a wave of positive sentiment.

The "gripping, high-stakes" quiz show will be shown on BBC One on Saturday
evenings, including this Saturday 11 October, and weekday afternoons through
October and November.

Mark Browning, CEO Zinc Media Group said, "The Inner Circle has exceeded our
launch expectations, being received positively by both audiences and critics
alike. We are especially proud of the initial audience numbers given the
presence of highly established entertainment formats on other channels in both
the Saturday and daytime slots. As owners of the IP, we're well-positioned to
generate income from format, programme and other international sales. We look
forward to the rest of the programmes coming to air and to many more
Zinc-created entertainment programmes in the future."

Investors are encouraged to follow more updates on this show and other Zinc
Media Group news by subscribing to Zinc's newsletters via the website and
following the company on Instagram, Linkedin and www.zincmedia.com
(http://www.zincmedia.com) .

Note: audience data supplied by Overnights.tv. Data subject to change once
recorded and playback viewing is captured, with total audiences likely to
increase.

For further information, please contact

 Zinc Media Group plc                                                                                                                                                                                                                             +44 (0) 20 7878 2311

 Mark Browning, CEO / Will Sawyer, CFO

 www.zincmedia.com
 (https://protect.checkpoint.com/v2/r06/___http:/www.zincmedia.com___.ZXV3MjpuZXh0MTU6YzpvOjIwZjQ2MzE5YWI1NGVjNjM0ZjM5ZGY5OWNiNjk5ZGI2Ojc6NzQ1ODo4NjJiODgyMjk4OGQ4YWY3NDAyZTM0ODRiNjZmMmVjZjE0Njk4ZmQxNzdjYmQzNTA0Y2UwOTIxOWMyMmFlNjA2OnA6VDpU)

 Singer Capital Markets (Nominated Adviser and Broker)                                                                                                                                                                                            +44 (0) 20 7496 3000

 James Moat / Sam Butcher

 

About Zinc Media Group

Zinc Media Group plc is a premium television and content creation group.

The award-winning and critically acclaimed television labels comprise Atomic,
Brook Lapping, Electric Violet, Raw Cut, Rex, Red Sauce, Supercollider, Tern
Television, Tomas TV along with Bumblebee Post Production, and produce
programmes across a wide range of factual genres for UK and international
broadcasters. Zinc Media Group's commercial content creation unit includes The
Edge Picture Company, one of the UK's largest brand film-making companies, and
Zinc Audio, specialising in podcasts and radio production.

For further information on Zinc Media, please visit www.zincmedia.com
(http://www.zincmedia.com)

About Zinc Distribution

Zinc Distribution is the newly launched distribution arm of Zinc Media Group,
designed to maximise revenue from the Group's content portfolio. By
strengthening relationships with existing distributors and forging new
partnerships with broadcasters and digital platforms, Zinc Distribution will
help drive the sale of clips, finished programmes, format licenses, and
merchandising opportunities.

 

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