Fashion site unveils new and improved 'Zozosuit 2'
29/10/2020 07:40
By Sam Nussey
TOKYO, Oct 29 (Reuters) - Online fashion retailer Zozo Inc
3092.T on Thursday unveiled a successor to its "Zozosuit"
body-measuring suit, one of a string of failed projects ahead of
the exit of founder Yusaku Maezawa, promising greater accuracy
through design and software changes.
The original polka-dot Zozosuit, which when scanned with a
smartphone allowed users to upload their measurements and order
custom-made clothes, received massive interest but failed to
drive sales amid complaints of poor sizing.
Zozo, which is controlled by SoftBank's domestic internet
business, says the new "Zozosuit 2" skintight suit has 50 times
more markers, offering the higher resolution scans needed to
recommend items like sportswear and underwear.
The fashion retailer said it is looking for partners and
hopes to offer the suit within a year.
Accurate and easy-to-use body measuring technology has
become a holy grail for online fashion retailers trying to
reduce returns. The industry been boosted by consumers shopping
at home during the COVID-19 pandemic.
Zozo already distributes the "Zozomat", which can be used to
measure feet for customised sizing recommendations.
(Reporting by Sam Nussey; Editing by Michael Perry)
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