Good morning. Quite a busy morning with several profit warnings, so here goes.

 

 

Cupid (LON:CUP)

I won't beat about the bush, I don't like this company one bit. It operates a number of dating websites, and was embroiled in scandals last year over allegations (on TV & in the press) about customers being ripped off in various ways. The company's explanation that this was due to mysterious third parties trying to scam their users simply does not pass my common sense testing, since the sole beneficiary of trying to draw users deeper into a dating website, is the dating website itself (from increased monthly subscriptions).

The controversial casual dating websites were disposed of, for deferred consideration. The business that is left behind and still Listed has released its final results for calendar 2013 today, and they look very poor to me, especially the worsening profitability trend in H2.

Turnover from continuing operations was flat at £26.6m. What they describe as "sustainable business" (i.e. excluding the effect of cross-marketing from the now disposed of websites) looks very grim indeed, as the table below from these results demonstrates - it's barely eking out any gross profit at all, and generated a £7.4m adjusted EBITDA loss (which as we know is the most flattering measure of profitability);

 

This is not a viable business, based on those figures.

The outlook statement details the efforts being made to turn around the business, but warns on profit for H1 of 2014, which will be below 2013. The outlook beyond that is described like this;

 

As marketing spend is increased we expect subscriber numbers and then revenue to grow.  As part of our three-year strategy, we will also bring on stream our data proposition in the second half of the year and begin to grow our non-subscription revenue.  We expect to be cash generative in the second half of the year and our profitability to be at a positive run rate as we enter 2015.  This is all part of the evolution to provide the platform upon which to grow in 2015 and beyond.

 

So it's a potential turnaround perhaps, but from a pretty bad starting point, based on these dreadful 2013 figures.

Cupid shares are down 9% to 63.5p at…

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