Good morning! Advance warning of my next charity project - I haven't done anything for a while, so have been looking around for ideas which don't involve physical exercise, and have stumbled across a fundraising thing for next week - raising money for extreme poverty, by living on £1 per day for all food & drink.

I'll set up a charity donations page over the weekend, and then will do the challenge next week, Mon-Fri, and will blog separately about how it goes. There won't be any cheating - like most things in life, it's only worth doing if you do it properly! I was vegetarian for 5 years when a student, so eating cheap, basic food is a lot easier (and healthier) than most people seem to think, so it will be an interesting challenge. And let's face it, I'm carrying more than enough in reserves to see me through a lean week!

Back to the markets, and I've been clobbered with another profit warning unfortunately.


Shoe Zone (LON:SHOE)

Share price: 185p (down 28%)
No. shares: 50.0m
Market Cap: £92.5m

(at the time of writing I hold shares in this company)

Profit warning - this is an unsatisfactory announcement, because it doesn't explain the severity of the profit miss, so investors are really in the dark until revised broker notes are issued. The following points are made;

Negatives

  • Warm weather conditions - had a "material impact" on autumn/winter trading, reducing sales.
  • Product mix - although sales volumes were up, average selling price was down.
  • Revenue & profit for H1 (6m ending 4 Apr 2015) will be "behind the prior year"
  • Full year results - "expected to be below market expectations"
  • Dividend will be "adjusted accordingly" (i.e. reduced from current expectations)


Positives

  • Gross margin - "remained robust"
  • Stock position - "well managed, with no requirement for additional discounting"
  • Net cash position "will remain strong"
  • Core strategy of opening larger stores - "continue(s) to make good progress"
  • Online sales growing strongly


Directorspeak - this sounds reasonably upbeat, but the company doesn't have enough track record yet as a listed entity to determine whether any reliance can be placed on such reassurances.


5536158eebc97SHOE.PNG

My opinion - I'm annoyed about this. It's not acceptable to warn on profits only 11 months after first listing on AIM. The whole point is that companies have to under-promise and over-deliver, building up a track record of doing…

Unlock the rest of this article with a 14 day trial

Already have an account?
Login here