Small Cap Value Report (8 Jun 2016) - SPD, BOO

Wednesday, Jun 08 2016 by

Good morning!

"Mad Mike" Ashley, the 59.3% owner of Sports Direct (LON:SPD) - in which I hold a long position - put on a great show yesterday, in front of MPs. It even made the top slot in the main evening TV news.

Overall, I reckon he handled it quite well - in particular admitting mistakes, and agreeing that certain details of how warehouse staff were treated were unfair. Owning up to mistakes, and putting them right, is always the right approach in life generally. It's also pretty effective at neutralising criticism.

So whilst he comes across as an extremely forceful character (which some might characterise as a bully), and clearly has an ego the size of a small planet, he's also a talented retailer. SPD is a fundamentally very sound business, which generates pots of cash, and is likely to continue to do so. Maybe he'll take it private at some point?

Although JD Sports Fashion (LON:JD.) is clearly eating Sports Direct's lunch on the sale of expensive, branded trainers, SPD remains dominant in low to middle-priced sports clothing. To my mind, all the stuff about Mike Ashley is largely background noise. I don't see it having much impact on the fundamental value of the business, other than tarnishing the brand name a bit in the short term. Consumers have very short memories, and quickly forget issues like this.

That leaves a very good business, with some fixable issues, on a relatively modest valuation. So I continue to like, and hold, SPD shares.

EDIT: My apologies, but due to a technical glitch, a lot of my section on BOO has vanished. I'll try to get it back from backup.

Boohoo.Com (LON:BOO)

Share price: 56.1p
No. shares: 1,123.3m
Market cap: £630.2m

(At the time of writing, I hold a long position in this share)

Q1 trading update - covering the 3 months to 31 May 2016. This is a strong update, with excellent (all organic) growth in all regions. Here are the highlights, highlighted:

(picture removed, as seemed to corrupt article)

Forex - is expected to become helpful as the year progresses, helping margins, but it sounds as if this benefit will be recycled into lower prices for customers.

Cost efficiencies - longer term, there is scope to improve the net margin, by automating the warehouse. It sounds as if, right now, the…

Unlock this article instantly by logging into your account

Don’t have an account? Register for free and we’ll get out your way


As per our Terms of Use, Stockopedia is a financial news & data site, discussion forum and content aggregator. Our site should be used for educational & informational purposes only. We do not provide investment advice, recommendations or views as to whether an investment or strategy is suited to the investment needs of a specific individual. You should make your own decisions and seek independent professional advice before doing so. Remember: Shares can go down as well as up. Past performance is not a guide to future performance & investors may not get back the amount invested. ?>

Do you like this Post?
67 thumbs up
2 thumbs down
Share this post with friends

Sports Direct International plc is a sporting goods retailer, and it operates a portfolio of sports, fitness, fashion and lifestyle fascias, and brands. The Company's segments include Sports Retail, Brands and Premium Lifestyle. Its Sports Retail segment includes the results of the United Kingdom and international retail network of sports stores along with related Websites. Its Brands segment includes portfolio of various brands, such as Everlast, Lonsdale and Dunlop. Its Premium Lifestyle segment includes the retail businesses, such as Cruise, Flannels and USC. In Sports Retail, it offers a range of sporting apparel, footwear and equipment through Its Fitness Division comprises over 30 gyms located across the United Kingdom. Its channels include standalone stores and multi-fascia retail spaces, concessions within department stores and online. Across its Sports Retail fascias, it has over 700 stores, and across Premium Lifestyle fascias, it has over 83 stores. more »

LSE Price
Mkt Cap (£m)
P/E (fwd)
Yield (fwd)

Boohoo Group PLC, formerly plc, is an online fashion retail group. The Company is based in the United Kingdom and has a presence in the United Kingdom, the United States, Europe and Australia, selling products to almost every country in the world. The Company owns the boohoo, boohooMAN, PrettyLittleThing, Nasty Gal, MissPap and Karen Millen and Coast brands. These brands design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16-30 year old consumers in the United Kingdom and internationally. more »

LSE Price
Mkt Cap (£m)
P/E (fwd)
Yield (fwd)

DX (Group) plc is engaged in the provision of parcels, mail and logistics services in the United Kingdom and Ireland. The Company's segments include parcels and freight, mail and packets, and logistics. The parcels and freight segment offers services, such as DX 1-Man, engaged in the delivery of irregular dimension and weight items; DX Courier, which provides next day parcel services, and DX 2-Man, which offers a business to consumer home delivery solution for heavier and bulkier items. The mail and packets segment comprises services DX Exchange, a business to business (B2B) mail service providing its customers with collection and delivery times; DX Secure, which provides security, and DX Mail, a mail service offering downstream access for smaller volume users. The logistics segment includes the provision of customer-liveried vehicles and uniformed personnel, such as fleet management solutions and integration with customer's business operations. more »

LSE Price
Mkt Cap (£m)
P/E (fwd)
Yield (fwd)

  Is LON:SPD fundamentally strong or weak? Find out More »

39 Comments on this Article show/hide all

back2value 8th Jun '16 20 of 39

I'm quite surprised by the lack of impact on the BOO share price from such a positive update. The same was true for ZYT's trading update recently, too. In the long run, though, I believe both companies have very good prospects, and their balance sheets offer a margin of safety that you won't always get with other investments.


| Link | Share | 2 replies
stepone 8th Jun '16 21 of 39

You can not see them being higher. Is that what you meant to say ?


| Link | Share
JohnEustace 8th Jun '16 22 of 39

In reply to post #134591

I think we may be confusing accesso Technology (LON:ACSO) and £Asc?

If I remember correctly Paul, sold Accesso on the CEO selling a chunk of shares.

I have stayed with Accesso. Peel Hunt put out a note on them yesterday targeting a 23% upside at £16.

| Link | Share | 1 reply
ericb 8th Jun '16 23 of 39

In reply to post #134591

You are both getting confused with ASOS (LON:ASC) and accesso Technology (LON:ACSO)

| Link | Share | 1 reply
herbie47 8th Jun '16 24 of 39

In reply to post #134621

Sorry it was a typo, its just the ASOS (LON:ASC) was not coming up for some reason.

I see thought he was talking about ASC.

| Link | Share
James RH 8th Jun '16 25 of 39

In reply to post #134612


I think you've got to take into consideration that the Boohoo.Com (LON:BOO) share price had, prior to today's statement, already appreciated over 15% since the prelims on 26th April. These are just the Q1 figures and there's a long way to go for the FY yet.

As Paul mentioned the price is going to have to relax or take a breather at some point. Having held for nearly a year, whilst I'd like the price to continue rising forever, I'd rather have a steady incline than spurts followed by pullbacks!


| Link | Share
JohnEustace 8th Jun '16 26 of 39

In reply to post #134603

That will be Izabel London
Seems to be a mid priced label that also sells through Debenhams, Dorothy Perkns etc.
Not sure they are targeting exactly the same demgraphic but there is some overlap at least.

| Link | Share
mrmodha 8th Jun '16 27 of 39

I saw BOTB advertising on TV yesterday which was a pleasant surprise (although as a player it means more competition!) - I've never seen them advertise before so I can only presume it is a ramp up in their marketing. Good move if they combine with targeted online ads and an improved website which feels a bit dated to me.

(Not currently a holder)

| Link | Share | 1 reply
herbie47 8th Jun '16 28 of 39

In reply to post #134612

Its really already in the share price, anyway its only the first quater, so about 40% ahead of last year's first quarter, is to be expected as last years final results were about the same. Whether this growth can be sustained for the rest of the year is the question, I think its possible, they are quite small still. But you only have to look at ASOS (LON:ASC) share price history to see what can happen they fell from 7000 to under 2000.

| Link | Share
herbie47 8th Jun '16 29 of 39

In reply to post #134618

Yes I misread thought he meant ASC. I meant he was shorting ASOS (LON:ASC), now I can't edit my post. Why does the company name not come up sometimes when you put £ before the EPIC? As in your post.

Yes Paul sold out following the money, it was not just the CEO it was most of the directors. I sold also I usually follow big director sales.

| Link | Share | 1 reply
JDW72 8th Jun '16 30 of 39

In reply to post #134606

A few crop up every now and then. BlueVanilla is one, there are others that I can't recall right now. They seem to appear, stick around for a few days, maybe a week then disappear.

boohoo seem to be pretty much everywhere pretty much the whole time. More memorable name as well. They also have a great app which is rated highly, both anecdotally and also online.

The others don't have that.

| Link | Share
JohnEustace 8th Jun '16 31 of 39

In reply to post #134645

Re Best Of The Best (LON:BOTB) From my experience the thing with TV advertising is it does work really well but the effects are short lived - it's a bit of a sugar rush for sales. Once you start it's difficult to stop because you will see an immediate hit to sales.
The trick is to convert the new folk you get from the adverts in to long term players via online marketing, app, website etc. You need the rest of the business to be in the right shape before you roll out onto TV.

| Link | Share
FREng 9th Jun '16 32 of 39

In reply to post #134654

Re: "Why does the company name not come up sometimes when you put £ before the EPIC".

I think you have to get it exactly right - all capitals and followed by a space.

| Link | Share | 1 reply
herbie47 9th Jun '16 33 of 39

In reply to post #134789

Not sure sometimes it works fine but other times it does not. Don't need a space find a full stop or comma helps sometimes. Boohoo.Com (LON:BOO), Boohoo.Com (LON:BOO) Boohoo.Com (LON:BOO), Boohoo.Com (LON:BOO). 

You see all these worked today the first was Boo, next BOO space, next BOO, next BOo.

But other day I could not get ASC to work. More glicthes in Stockopedia?

| Link | Share | 1 reply
Whitbourne 9th Jun '16 34 of 39

In reply to post #134795


All of your examples are fine. However my observation is that punctuation marks other than a full stop or comma are taken as characters and therefore prevent the Stockopedia server from recognising the symbol.

I may be about to make a fool of myself ;-) but here are three examples that I believe will prevent the ticker from being recognised:

If you add an extra space it is fine
Boohoo.Com (LON:BOO) ?
Boohoo.Com (LON:BOO) !
Boohoo.Com (LON:BOO) 's

| Link | Share | 1 reply
herbie47 9th Jun '16 35 of 39

In reply to post #134843

That maybe so today but on previous days I've had problems with ASOS (LON:ASC) and numerous others, I found putting a , or . after sometimes worked but not always. I never use ! or 's after and rarely ?

| Link | Share
veganvader 10th Jun '16 36 of 39

Regarding SHOE PLC (SHOE) I decided to sell because of a note in their Interim Results yesterday which said:

The shares will go ex-dividend on 21 July 2016

I feel there are more intereting retail business out there for investors like NEXT and BOO

| Link | Share
veganvader 10th Jun '16 37 of 39

Regarding SHOE PLC (SHOE) I decided to sell because of a note in their Interim Results yesterday which said:

The shares will go ex-dividend on 21 July 2016

I feel there are more interesting retail business out there for investors like NEXT and BOO

(Apologies for the duplicate post tried to edit but re-submitted)

| Link | Share | 1 reply
James RH 10th Jun '16 38 of 39

In reply to post #134906

Hi veganvader,

I'm curious as to why you've decided to sell based on an ex-div date?

Sell on fundamentals, technical analysis or even a gut instinct, yes.

I understand there are more interesting retailers out there which may provide a safer or more rewarding place for investing, and cashing in one investment to pursue another is quite reasonable, however I've not heard of selling based purely on an ex-div date being 6 weeks away.

Unless I'm missing something?


| Link | Share | 1 reply
veganvader 10th Jun '16 39 of 39

In reply to post #134924

Hi James
You are totally right. At the time of reading the Interim Results I was under the impression that the ex dividend meant that they were no longer going to pay a dividend.
I have learned something important today.
Fortunately for me I am still pleased to have sold the share to persue other options but I won't make the same mistake again.


| Link | Share

Please subscribe to submit a comment

 Are LON:SPD's fundamentals sound as an investment? Find out More »

About Paul Scott

Paul Scott

I trained as an accountant with a Top 5 firm, but that was so boring that I spent too much time in the 1990s being a disco bunny, and busting moves on the dancefloor, and chilling out with mates back at either my house or theirs, and having a lot of fun!Then spent 8 years as FD for a ladieswear retail chain called "Pilot", leaving on great terms in 2002 - having been a key player in growing the business 10 fold. If the truth be told, I partied pretty hard at the weekends too, so bank reconciliations on Monday mornings were more luck than judgement!! But they were always correct.I got bored with that and decided to become a professional small caps investor in 2002. I made millions, but got too cocky, and lost the lot in 2008, due to excessive gearing. A miserable, wilderness period occurred from 2008-2012.Since then, the sun has begun to shine again! I am now utterly briliant again, and immerse myself in small caps, and am a walking encyclopedia on the subject. I love writing a daily report for on most weekday mornings, constantly researching daily results & trading updates for small caps. Cheese! more »


Stock Picking Tutorial Centre

Let’s get you setup so you get the most out of our service
Done, Let's add some stocks
Brilliant - You've created a folio! Now let's add some stocks to it.

  • Apple (AAPL)

  • Shell (RDSA)

  • Twitter (TWTR)

  • Volkswagon AG (VOK)

  • McDonalds (MCD)

  • Vodafone (VOD)

  • Barratt Homes (BDEV)

  • Microsoft (MSFT)

  • Tesco (TSCO)
Save and show me my analysis