Small Cap Value Report (Fri 27 Dec 2019) - UVEL, NMD, SOM, BKS
Good morning, it's Paul here.
EDIT at 12:40 - today's report is now finished.
I hope all subscribers had a wonderful Christmas break. I rather like having the one day today, when we can re-engage our brains, and have a small adrenaline shot from the market, before the weekend!
There were no results or trading updates today, at 7am. Then an AIM minnow called Univision just released interims;
Univision Engineering (LON:UVEL)
Share price: 2.0p (up 8% today, at 10:01)
No. shares: 383.7m
Market cap: £7.7m
UniVision (AIM: UVEL), the Hong Kong based Group whose principal activities are the supply, design, installation and maintenance of closed-circuit television and surveillance systems, and the sale of security related products, is pleased to announce its unaudited interim results for the six months ended 30 September 2019.
As regulars know, I very rarely invest in overseas companies listed on AIM, because so many of them seem to go wrong, sooner or later.
Interim profitability is down on last year, at £178k vs £1012k in H1 LY.
Revenues have fallen from £6.4m to £5.0m in H1 vs LY H1.
Outlook - It expects a better H2 though;
For the reasons outlined below, the Company has experienced a downturn in both revenue and profit for the six months ended 30 September 2019, when compared to the same period last year
Nevertheless, the second half of the year has started better and the Board anticipates that the performance of the Group's business will be improved in the second half of the year.
Major contract - this looks quite interesting. This tiny company had previously won the contract to replace the CCTV system on Hong Kong's railways. It mentions that orders have recently been received to replace equipment damaged in the recent riots.
This must provide a helpful backdrop, with probably numerous other organisations looking to improve their security in Hong Kong. With a big reference project in the bag, then Univision might be in the running to win more business potentially.
Balance sheet - there are 2 unusual items within non-current assets;
£922k - deposit paid for life insurance policy. I've not seen this before on a balance sheet.
£3375k - amounts due from related companies. Normally any such receivables (or creditors) would be cancelled out on consolidation of group accounts. So it's not clear to me why this (relatively large) figure appears here.
Both these items would need investigating before I would press the buy button.
My opinion - given that Hong Kong is likely to be stepping up security systems across the board, then this company might be well positioned, perhaps?
I normally lose money on nearly all overseas AIM companies that I invest in, hence am not in a hurry to try out any more.
NMC Health (LON:NMC)
Share price: 1754p
No. shares: 208.7m
Market cap: £3,661m
Muddy Waters shorting attack
Hedge fund Muddy Waters has been at it again. Its attack on Burford Capital in Aug 2019 halved the value of the company, and despite MW's dossier seeming rather weak in parts, Burford's share price has not recovered in the 5 months since the initial attack.
Actually, I don't really have anything to add on NMC, other than to say that its share price has been hit hard recently by a shorting dossier issued by Muddy Waters.
Looking at NMC's most recent balance sheet, it's pretty thread-bare. Once intangibles are written off, there's next-to-nothing in net tangible assets. Just lots of tangible assets (its hospitals), funded by debt.
Outlook for 2020
Rather than me scratching around for companies to write about, I'll do a section on how I see the outlook for small caps in 2020.
For me 2019 has been quite a bewildering year. I cannot see any particular logic for why some shares have plumbed new depths, even when the newsflow wasn't that bad, and why others have reached ever higher stretched valuations, despite newsflow not being that good. It just doesn't make sense to me.
Why are people cheerfully paying PERs into the high 20s for some nice, but not particularly special shares, knowing that the slightest mishap would cause them to instantly lose a third of their money?
So for me anyway, the starting point is perplexing.
Also, I've had a lousy 2018 and 2019 for my personal portfolio, so I'm clearly not well tuned in to the market right now. I enjoy doing the analysis of companies' results statements & trading updates, but am not very good at managing my own portfolio - a bit like a mechanic who never services his own car, perhaps!?
Opportunities - however, I feel we are in a period now, where there is plenty of low hanging fruit. In particular, companies which disappointed in some way in 2019, and have remained very cheap, yet are fundamentally decent businesses.
One example which springs to mind, is Somero Enterprises Inc (LON:SOM) - it disappointed the market, due to poor weather in the USA stalling a lot of commercial construction projects (a perfectly valid reason). Yet the share price sold off from a peak of 400p, to form a base at 200p. It was such an obviously good buy at that price. Whenever I met or talked to small caps investors in the autumn of 2019, they nearly all mentioned this stock as being one they would like to, or indeed were, buying. Sadly, I missed the boat, and it's already up to 265p.
Another example is £BKS (in which I have a long position). This sold off for no particular reason during 2019. However, it has recently rebounded very strongly on some moderately positive news about a big contract win. That's about a 50% gain since the lows over the summer of 2019. People who got bored & sold out, have missed out on a very fast recovery.
In my view, we could see lots of similar fast & large rebounds in early 2020, for companies that put out reassuring updates.
Buyers' strike - the way I see it, 2019 was mainly characterised in small caps with investor caution due to the severe political uncertainty. This resulted in a lot of people playing it safe, moving partially into cash. Also I think it lead to a buyers' strike. I'm basing this anecdotally on what many contacts have told me, and also observing the low trading volumes in small caps. Many seemed to grind down on low volume, but protracted selling. Buyers were not interested, because they wanted to see the outcome of Brexit & the hung Parliament.
Politics - I actually think that the Tories gaining a thumping majority (hence decisive decision-making can now be done again) is a much bigger deal (positively) for shares, than the uncertainty over Brexit.
Business confidence - my view is strengthened by recent evidence of a huge increase in business confidence in Dec 2019, after the decisive general election result. A key confidence measure swung dramatically from -18 in Nov 2019, to +21 in Dec 2019;
That is the highest figure since the 2016 EU referendum, according to the Institute of Directors (IoD), which polled members in the days following the election. It added that Boris Johnson’s new majority government meant company directors, whatever their personal views, now had a framework around which they could put in place plans to invest, hire staff and expand.
I shall be carefully looking at the next GfK consumer confidence numbers, due out any day. I reckon we'll probably see a surge there too.
This should be very positive for shares in 2020, if sustained.
Increased Govt spending is another reason to feel more upbeat about the UK economy, as higher Govt spending stimulates overall economic activity.
On the other hand - we're probably due a surge in profit warnings in the short term. Some days here in Dec, I've been reporting on three profit warnings a day. Plenty of companies seemed to report softer trading in Q4, which of course was affected by the uncertainty over the election.
However, the interesting thing is that some profit warnings seemed to be almost swatted away by the market (a bullish sign). Take Staffline (LON:STAF) as an example - it released yet more bad news, and more accounting irregularities. Sure enough the shares dropped 30% initially, but had recovered more than half that drop in the next few days - a sign perhaps that the bad news is now in the price, and that investors are looking beyond short term bad news, to a recovery in 2020.
Profit warnings - I think we're likely to see plenty of profit warnings from the likes of software companies, unable to clinch Q4 deals due to the political uncertainty. Although I'll be looking at these for potential buying opportunities, as the economy could well rebound in Q1 of 2020.
Also, I think retail is likely to be carnage in early 2020, with lots of insolvencies from smaller players. That does create more market share for the survivors though. Although looking at some town centres these days, you do ask yourself why would people want to come here? They're over-run with beggars, drunks, rowdy/inconsiderate people, etc. It's difficult to park, and traffic is heavy. Why bother? I can see why many people now prefer to shop from home, using the internet.
It's so difficult when catching a falling knife, as very often more bad news follows. However, sometimes the market presents buying opportunities, when profit warnings happen due to temporary factors. I think we could be at that point now, very selectively of course, as always.
Brokers - I think this is a good time to look at shares in listed brokers. The stand-out one for me, is £CNKS (in which I hold a long position). Graham wrote about this one a few days ago here, as a founder has popped up with a new 7%-ish stake. Cenkos is struggling at the moment, but even in bad years it doesn't lose money, and in good years it pays out huge divis. Check out the track record on divis, it's remarkable. Also, its valuation is nuts (super-low), valuing the business at nothing. You only have to pay for its own working capital, which is cash or near-cash. Therefore, to me risk:reward there looks remarkable good.
A few decent deals in 2020, and the share price could respond positively.
Positive updates - with the economic outlook improving now, I think markets might reward positive updates with instant, vertical price rises. The trouble is, with small caps, if you sit on the sidelines and wait for good news, it's usually not possible to buy in any size when the positive news comes out. Blink and you miss it. Hence why personally, I prefer to just sit and wait, in the stocks where I'm most confident of the long-term outlook. Although most people in the market are actually not investors, they're traders. Does it matter though? Whatever works for you, and consistently makes money.
De-listings - I'm increasingly worried about companies de-listing from the markets. This can mean an instant 50% hit to the share price, as forced sellers exit at any price. There's an article in the Telegraph today, saying that AIM has hit a 10-year low for number of companies listed. An analyst commented that, with low liquidity, companies with a mkt cap under £150m should ask themselves if the cost & hassle of a listing is worth it? This is a big risk, for those of us who delve down into the dead plankton at the sea bed of UK small caps.
Overall then, I'm feeling more positive about the outlook for small caps now, than I have at any point previously in 2018 or 2019. Obviously if circumstances change, then I reserve the right to change my opinion.
Next week - I'll be here on 30 & 31st (morning), to cover any results or profit warnings which might appear. Also, I'm planning on doing a review of my investing year, mistakes made, and lessons learned. There are always the best lessons learned in a bad year, I find.
Also, I'm planning on doing a review of all my personal holdings, which will help me decide if I need to sell (or buy more) of anything - year end is always a good time for a deep think about everything in our portfolios. Publishing it online for thousands of people to look at, means there's no place for bad decisions to hide!
Best wishes, Paul.
Disclaimer
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43 comments
There is nothing more helpful than bear chested, commentary from those you trust, epscially when it is based on accurate numbers and accountacy fundamentals. It also helps when it's in English that scans and amuses.
I'm loviong this¬
Put the things in our harbour!!! cheese
1
111
Honest and first class as always. Good stuff Paul.
Honest and first class as always. Good stuff Paul.
I'm an open book! Always have been, always will be.
PP.
I am 100% with Paul - it must be very demoralising being rubbished all the time - we all need to know why readers are displeased please - and then it has some relevance or the criticism can be dismissed totally - as I suspect is the real answer ......
Paul - you can't please all of the people all of the time - nothing wrong with being a perfectionist but 146 to 2 (today) is a score most teams would be over the moon about.
PS - it wasn't me.
As we move towards 2020, can I air one small grievance?
Nearly every day, between 1-3 people give these SCVRs a thumbs down.
Regular as clockwork.
WHY???
If you're going to demotivate the writers, then couldn't you at least leave an explanation for the thumbs down?
We're not mind readers. If we're doing something wrong, then I'm happy to look at it, and try to rectify or improve whatever it is that is upsetting or annoying 1-3 people most days.
Suggestion for 2020 and beyond - if you must leave a negative trail behind you, then please leave a comment to explain why.
I'm very open to suggestions, and will try my best to fix/improve anything that perturbs subscribers.
Best wishes, Paul.
Hi Paul,
A score of 140-2 is a pretty good. If no constructive comments are provided, ignoring the 2 is probably the best way. There will always be a small minority of whingers.
Also, they keep reading the reports, so presumably they find them useful.
I find the reports are interesting, educational and sometimes rather amusing.
So thank you both very much for all the fine reports in 2019.
J
Paul,
I can't believe a few mean spirited subscribers vote down the SCVR every day, but such is life on the internet with it's built-in empathy chasm. I would have thought Stockopedia HQ would know who these subscribers are and could then have a polite word in their ears?
Personally, I don't like the voting system as implemented by Stockpoedia and had rather hoped it would be be changed on the new site. Alas, all that's changed is the thumbs have been replaced by an up/down mechanism. I don't really see the point of the voting down mechanism which will demotivate not only you and Graham, but others from offering opposing views to the crowd. It's really just a way to shout someone down. I find views that oppose my own much more valuable than those that simply feed my own biases about investments. Besides, anyone that's familiar with the power of commitment and consistency will know that hitting that vote button on a post in the comments is a dangerous thing to do! I only use it as a way of thanking someone for providing information I was not aware of these days.
BTW I apologise that I sometimes forget to give a vote up to the SCVR.
Happy and Prosperous 2020! Si
Thanks simoan!
At this time of year, I mainly have the lamb, of Handel, spreading out nicely.
Also, we all like Gavin & Stacey.
Laa Laa laaa!!! Cheese! De daah daah dee dee!!!
Organ thundering bass..................
Cheese! Lovely ahahaha
Cheese, Paul.
WHY???
I was one of those 1-3 people one day in the summer iirc.
Purely due to manual stupidity on my part (not wearing glasses that day).
Sorry.
Paul,
I greatly value your SCVRs, as it is helpful to read your approach to analysis even if I don't have an interest in the company under discussion.
Would I subscribe to Stockopedia without SCVRs? I don't know but well worth subscribing with them.
Thank you for your hard work on your readers' behalf.
Happy new year.
Jonathan
Hi Jonathan,
Paul,
I greatly value your SCVRs, as it is helpful to read your approach to analysis even if I don't have an interest in the company under discussion.
Would I subscribe to Stockopedia without SCVRs? I don't know but well worth subscribing with them.
Thank you for your hard work on your readers' behalf.
Happy new year.
Jonathan
Thanks! And he will give you rest ... and la rarararara cheese ahhh!! Ahh ye can find rest!!! Unto our god!
He can find rest? And he can find REST! Unto your soul!
Cheese,
Love, Paul.
it’s probably fat fingers whilst scrolling down the page, easily done, (and goes both ways I’m sure ;-o
Just doing my own research re Cenkos Securities (LON:CNKS) and looking at Directors holdings to get a feel for senior commitment. I note Stocko lists 8 directors (excluding Co. Sec) but Companies House (CH) lists just 4. Anthony Hotson is still listed as the CEO but he resigned 12/8/19. John Nally, and Paul Hodges resigned 18/9/19; Julian Morse has never been a company director. The Stocko "Directors Deals" tab only lists one deal for 2019 for a GWE Rogers, however, according to CH he has never been a Director or Co Sec. I can see directors deals missing e.g. Miller bought 20K on 19/9/19 and Hewitt bought 12,347 on 18/9/19 to name but two. Understand that Stocko information will never be 100% up to date but this stuff is over 3 months old.
Parsley - thanks for pointing out that the new Directors listing is useless. It may be helpful if you duplicate it at:
https://www.stockopedia.com/content/released-discover-the-major-shareholders-recent-buysell-sentiment-in-any-share-538006/
where I have already pointed out what an utter shambles the institutions page is. Since my post there I have discovered another classic - according to Stocko institutions hold 101% of Revolution Bars (LON:RBG) so how Paul ever managed to buy shares is a mystery. Sandford DeLand and its associated Buffettology fund own over 34% between them - isn't a bid compulsory?
Graham/Paul many thanks for the excellent work through the year - Paul if you fancy a weekend in the sun - just give us a shout - best regards
Thanks Derek! I'll let you know if/when I'm back in Malta in 2020 - it was a great pleasure to meet you & your missus a few months ago - thanks again for lunch!
Great job on the Lascaris war rooms- it was a breath-taking experience for me, given my interest in WWII history.
Also, am so glad I visited Ggantija - thanks for the prompt - although your scaffolding is looking pretty rusty now.
Let's hope Revolution Bars (LON:RBG) shows continued signs of improving trade!
Hope all went well with the family matter we discussed.
Best wishes, Paul.
Hi Paul, you say you missed the boat not buying £SOM.
It seems, so have all the people in the know! no directors buying... I wonder.
HI Paul, I equally enjoy yours and Graham’s reflective posts, such as today’s, as much as your company specific reports.
Thanks to you both for all your work this year. Been a pleasure reading the incredible volume of detailed reports you manage to fit in, day after day.
And I look forward to reading your review next week.
All the best for 2020.
Buon Anno for 2020 and along with many others I suspect, thank you for stopping going off the rails many times in 2019...........your thought provoking, open, honest pieces are often good fun and very good value
Brilliant post, Paul. Thanks to you & Graham for a fab year of SCVR. All the best for 2020, and I look forward to reading your review.
Ref the comment of 2019 being quite a bewildering year. My interest in active investing only started a couple of years ago, I therefore have little insight in how things have been historically. However, I do wonder what impact passive investing is having (index funds, ETF's etc) on price behaviour (how many 'humans' are participating)..?
In the past few days, I have been reading up on comments made by Michael Burry regarding an index fund/ETF bubble. A couple of videos I watched on YouTube suggested although they thought his theory was correct, passive investing only accounts for around 15% of investments made worldwide.
”Also, I think retail is likely to be carnage in early 2020, with lots of insolvencies from smaller players. That does create more market share for the survivors though. Although looking at some town centres these days, you do ask yourself why would people want to come here? They're over-run with beggars, drunks, rowdy/inconsiderate people, etc. It's difficult to park, and traffic is heavy. Why bother? I can see why many people now prefer to shop from home, using the internet.”
Could not agree more and you do not mention that the shopping experience is pretty awful when you get there.
Hence I am long Boohoo (LON:BOO) (not that I am in the customer demographic!) and should have stayed long Amazon. Also wondering whether I have missed the boat on £NXT.
On Somero Enterprises Inc (LON:SOM) I don’t think you have missed the boat at 265p. It is off 30% from its high and long term will be a good investment from here. I hold.
In case I don’t post again best wishes for the new year. I look forward to your review.
Regarding Paul's comments about his portfolio in 2019, for those of us using a factor approach it was also quite bizarre.
For me, it seemed that factors simply stopped working for much of 2019. It was hard to get any kind of performance better than choosing at random. But then factors turned back on with a vengeance in November.
Together with the general market boost following the GE and somewhat to my surprise, my portfolio has ended 2019 much more healthy than I was expecting in October.
Hi Nick,
I’m so glad you said that - I thought it was just me having a tough time this year!
I actually did alright in 2018, in that I ended +ve, but despite the All Share doing ok in 2019 I’m going to end the year down (unless some pretty spectacular magic happens in the next two trading days...). Though rather irritatingly I’ve also been running an experimental fantasy factor based portfolio this year that has managed a 10% gain. As you say though since November factor based selections are doing much better.
Like Paul I’m planning on analysing all my trades (both real and fantasy) in the New Year to see what I can learn.
Good luck in 2020 everybody!
Warm regards,
Greensiax
Nick,
Interesting point you raise about factors stopping working for most of 2019. Your 2019 observation more or less reflects the losses/stagnation/rise in my own portfolio even though I am not selecting or re-balancing for factors per-se.
I recall that the factor rot seemed to set in in late summer 2018 and have been trying to work out why. Could it be that factors/biases work best in a generally rising market and stop with a drop in confidence/market stagnation?
If so the next question is how best to measure when factor on/off is happening?
Interesting Nick, I think it was also said that the factors (i.e. Stock Ranks) stopped working in 2018, but whilst there is some evidence of a change in performance profile, I am not sure I would go so far as to say they "stopped working" at any time.
I have refreshed a view of data available from the StockRanks performance charts measuring two theoretical long//short portfolios :
1. Deploying 50% of capital taking long positions in all stocks with an SR >=80 and the other 50% going short all stocks with SR <20.
2. Deploying 50% of capital going long on the same stocks and the other 50% on and Index short on the All-Share (FTAS).
Please see the footnotes for all of the technical details, but in short portfolio 1 is a macro proxy for my own current investment approach.
Here is the annual performance chart (measured quarterly) covering the entirety (6+ years) of data available.
The first thing I would note is that there was some early exceptional outperformance from the StockRanks which has not been repeated. This may indicate that Stocko did find something exceptional that to a degree has been arbitraged away.
The second thing to note is that the amber line (my proxy) has never fallen below 5% pa and in fact has been improving since March-17.
Thirdly, the blue line (SR80+ vs FTAS) has been more volatile - negative during 2016 & early 2019 (this I guess is the "stopped working" thesis.)
Looking at the blue line (high SRs vs "the market") there is some evidence for SRs "stopping working" through 2018 & 19.
My personal reading of this is that the SRs are more reliable at identifying the "dogs" than they are at identifying the "stars". Even having said that, on balance, investing in high SR shares still looks to be a winning strategy.
The techy bit
As ever DYOR.
I generally use QM rather than QVM, and Mkt Cap > £100m long only, so I probably see a slightly different picture from the one Gromley sees.
A quick look at QVM/100 over the last two years from the Stocko performance page looks like this:
This is a much cruder picture than Gromley's where he has calculated the yearly return. But the fact that the green (90-100 QVM) line is not getting away from the blue (FTAS) line, and in fact many of the deciles are smudged on top of each other, illustrates that the usual fan-like appearance was absent for much of the last two years for this particular set of factors/sizes.
The descending red line is the (0-10) line, so a long-short portfolio would in theory have shown better performance (although going short FTAS would not have helped much.) Gromley's warning about short positions is well founded though. If you look at the 0-10 line it is much more volatile than the others and it can lurch upwards sometimes (e.g. May-June 2019 above).
It's true that computing the yearly returns and plotting those (effectively differentiating the graphs above) does help to see the picture more clearly. (I've got the code somewhere but I haven't dug it out tonight!)
As to the question of whether you can spot the factor on/off points (asked earlier), I did try to work something out but I came to the conclusion that the best strategy is to continue with a factor based approach all the time. When factors "turn off" all that happens is that you tend to get a return closer to the overall market, but by staying in the market you will be sure to pick up any benefit when factors turn back on (as they surely do).
Nick,
Interesting point about the Top decile (Green) QVM returns "bunching up" with the All Share Blue line over almost 2 years.
I too favour a QM style so I have run the same 2 year parameters as your QVM graph, but for QM below:
QM is not quite as bunched up as QVM and the Top Decile QM is is better defined. What both graphs do show though is almost 2 years of performance stagnation. Recently I began to question whether I had lost any investing edge I used to have, but these graphs show just how tough it has been to significantly outperform Mr Market, so I will stick to my QM style knitting
I note that both QM and QVM >£100M Top decile cumulative returns are close at circa +140% (vs. +26% for the Blue FTAS) since their inception in mid 2013 - So much for efficient markets and damn good for nil research systems. Ian
Ian
Yes - I should have plotted the thing I was talking about!
Anyway, you've reminded me why it's better to try to compute the yearly return. From the cumulative graph in order to spot when the factors are not helping much you need to see where the slope of the various decile lines are the same, and you really need a log scale to compare the slopes meaningfully (which Stocko does not do.)
However over a short time-frame you can just about do it. Although green gets away from blue in the first half of 2018 it is is matched for the rest of the year and performs worse briefly in last quarter. Then they are matched until about October 2019.
So with much hand-waving that is roughly the picture.
Certainly factors have done well cumulatively since 2013 provided you sit tight. But they do it in bursts.
Adrian
I think the best money in fashion retail may now be in the platforms not online and certainly not in the shops. I watch 3 UK platforms emerging as winners: Amazon (danger everywhere!), £Next (fashion and homeware specialist, UK focused) and BooHoo (having successfully absorbed PLT, NastyGal, Coast and Karen Miller). Perhaps Boohoo (LON:BOO) is the one to watch as more fashion brands are likely to fail financially in 2020 as it is the most agile & entrepreneurial.
I do think there is scope for these platforms to buy in house brands as Next treat Lipsy. Next buying Sosandar (LON:SOS) at a premium would be a dream !
However, critically as an investment the market space is very large that they go against so there is plenty of room for several successful firms ie BOO can grow as well as SOS gettting to £50Mn in 3-5years. Beyond that it will get harder again but my investment return will be done.
Re the young Sosandar (LON:SOS) Finance Head, I hope SOS are emerging in just the right time & place for inverstors . The total cost of the Board and scaling up the business is relatively modest as both the CEOs/FD are not established in business but seem to know their stuff and are supported by the framework of good outsourced structures like Clipper. This reduces the scope of work the Execs need to do considerably.
Let's hope we are lucky and getting in on the ground floor of a big success - think Superdry not long after it was selling from market stalls in Cheltenham !
Anyway, I have enjoyed and learned a lot from the civilised sharing of reflections like this on Stockopedia in 2019. Goodluck in 2020 to all and more of the same, please.
You do provoke interesting ideas! Ta muchly
Next is in an interesting transformation phase. I am not confident about them, although I they make M&S look antediluvian.
Thanks Paul for being so open and truthful about your own personal portfolio position this last two years. So many paint a very different picture in public about their finances than reality.
I used to be very heavy in certain shares (I wanted to make alot of money) but now "finally" do what I say to others and have a reasonably balanced portiolo. Often us that are in the game so long miss the obvious lessons when it comes to our own investments.
I don't follow football but in many way a balanced portfolio is like a football team; you have your attackers ie small / med caps which your hoping will do very well, then the defenders which for me are investment trusts which keep the downside limited. If your not keen to invest overseas in individual shares Id suggest buy an investment trust or two that invests in small/med caps throughout the world. History shows you don't want to be in one country or asset class all your investing life.
Thanks for all your help in 2019 and look forward to reading this blog in 2020.
Hi Paul,
Not relevant to today but I sent this to Sosandar and didn't get a reply. You might find it interesting? I am a long term investor in Sosandar and a member of a discussion board of similar folks.
We have been discussing your (excellent) interim results presentation.
Particularly noteworthy was the incremental nature of the TV roll out, which answered questions some had posed.
One outstanding issue we have discussed, which was not addressed and hasn’t been covered in Paul Scott’s commentaries, is the benefits of selling through other outlets - rather than through your own immersive brand.
Prima facie it would seem to devalue your brand.
You report being sold through SilkFred, but I cannot find the name Sosandar on the SilkFred website.
So, there is no increase in brand awareness or route through to your own website.
It seems to us that you risk devaluing the brand by becoming another clothing supplier to shops, rather than continuing the immersive brand strategy, as exemplified by BooHoo.
Clearly we do not have your, or Paul Scott’s, industry expertise, so we might be something missing?
I was an early investor in BOO and it was the brand immersion argument that sold me on the company (before they started talking about it in the open).
A customer does not go into a ‘shop’ selling PrettyLittleThing, BooHoo, Coast, Karen Millen, etc.
I realise this email will go through a portal dealing with many routine enquires, but we would appreciate it if you could send this one up the chain.
Did you address your query to sosandar@almapr.co.uk ?
This is the address for IR queries. I received quite a prompt reply some time ago when I contacted Sosandar re the use of Smart Tags.
Tried a couple of addresses, including julie.lavington@sosandar.com which didn't bounce. I guess they are too busy running the company! I suspect that one of Paul's conversations might elicit a thoughtful analysis. I had a 'don't buy shops' policy until I read Paul's analysis of BOO. Back in the day!
Adrian,
As an ex FMCG Mkting Dir, I think your challenge for £SOS is impossible for them to answer unless they reveal way too much commercial info. Like most brand investment decisions, the choice of channel (ie where to sell through) is never clear. Obviously, selling through your own (online) shop is best - higher margins and 100% of sales made, full control of brand presentation, etc
But adding the Sosandar brand to say the NEXT platform would bring big benefits: chiefly access to literally millions more consumers. Current declared active customer base is only 75K. Next platform reaches 4Mn !! It also lets the brand 'rub shoulders' with some other pretty good brands - see below taken from brilliant Next annual report presentation.
After seeing /buying on Next, there would be at least some who would then seek out the Sosandar website and go direct. Evidence to date is that Sosandar clothes are in general well made and once brought into the fold customers are loyal ie include Sosandar as part of their repetoire. I also think there will be a big overlap between the Sosandar core target market (mass premium post fast fashion females 35-55) and Next's customer base. The Next platform would also be a brilliant way IMHO to test the potential for international growth.
To make profit, we need need £SOS to lift sales to £20-30Mn to spread their Head office costs and fixed marketing cost.s eg TV spots tested & proven this year on a small scale, make more sense on a bigger customer base. I think they can do this level of sales within 24months if they add the 'wholesale' sales and customer acquisition routes to the current plan. Product range has been extended well. The brand now just needs exposure.
I'm a £SOS holder and remain very optimistic about the 2-3 year picture.
Thank you for a thoughtful response. Paul made a good comment that SOS underestimated capital needs in the first instance. I suppose selling through another outlet might be another mechanism for bridging the 'growth gap' . I have a large holding in Sosandar and have compared their styles with competitors and checked out Drapers magazine. I have been particularly concerned about BOO going head to head in competing for their customers. At the moment I don't see it. They are clearly strong on design - one hopes the rest of the system is well managed. Their finance man comes over as about 13 years old but is pitch perfect on his presentations and answers.
Paul and Graham - Many thanks for this years excellent articles too.
Just been reading a new paper: Fama and French Meet Datastream: Size, Value, Profitability and Investment Factors in International Stock Returns....
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3464865
“Most factor returns are driven by the smallest firms.” - Seems you both are fishing in the right pool!
Happy Xmas Paul.
Many thanks for all your articles this year.
Phil
My pleasure!