Photo of Edward Croft
Photo of Edward Croft

Edward Croft


  • Joined 14 Sept 2009
  • 198 posts


I'm the co-founder and CEO here at - with one goal - to help private investors beat the market.  I've a passionate belief that the use of data-informed investment processes are the best way to improve investment results.  I've a background in science and wealth management and have spent years building a superb cross-functional team here to deliver on our vision.  We aren't finished yet - there's so much to deliver.  These days, other than managing the business, I spend a lot of my time on educational activities, researching markets and sharing learnings.  Do connect with me here in the comments section or at Twitter/X. 

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