This is the change in the consensus recommendation over the last month. The value is defined using the rather unintuitive number based system from Thomson Reuters where 1= strong buy, and 5 = strong sell. (The full range is: strong buy, outperform, hold , underperform, strong sell)
Negative numbers for this change in recommendation indicate improving sentiment.
A consensus recommendation for an individual stock compiles ratings from a number of analysts who track that stock. The recommendation is expressed as a median of the separate recommendations.
A consensus recommendation provides a snapshot of current thinking about a stock, so it can serve as a benchmark against which you can compare a single analyst's opinion to gauge how mainstream it is. While recommendations aren't that useful in themselves, the change in recommendation is a powerful indicator - the direction of change being most important.
You can read more about recommendation revisions here.
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