The StockRank Styles are an intuitive classification system based on a stock’s exposure to the Quality, Value and Momentum Ranks. They allow an investor, at a glance, to understand the investibility of a stock and whether it suits their investing style.
There are four Winning Styles (Super Stocks, High Flyers, Contrarian and Turnaround) and four Losing Styles (Sucker Stock, Momentum Trap, Value Trap and Falling Star). Some stocks do not fit any style and these are classified as Neutral.
Each StockRank Style can be thought of as a distinct ‘archetype’ of stock that fits a certain investor bias. Think of the styles as a heuristic tool providing a language to easily talk about a stock’s investment profile either positively or negatively.
Stocks exposed to more factors are relatively more likely to have a positive outcome. So Winning Styles are stocks that are ranked highly in at least 2 of the 3 core QVM ranks, while Losing Styles have a low rank in at least 2 of the 3 QVM ranks. A Neutral stock does not fit any of the archetypes.
Generally a company scoring greater than 60 for each of the 3 Ranks would be classified as a Super Stock, while a company that scored less than 40 for each of the 3 Ranks would be a Sucker Stock. Please note though the styles are not considered an investment strategy in themselves and should be used with caution.
You can learn more about the Styles in the Guide or in the original blog post.