1-800-Flowers Q3 revenue falls 12%, net loss widens

1-800-Flowers.Com

07/05/2026 11:54

Overview

US floral and gifts retailer's fiscal Q3 revenue fell 11.6% yr/yr on lower marketing spend

Adjusted loss per share widens to $0.77 from $0.71

Company booked $45.2 mln non-cash impairment charge, contributing to net loss

Outlook

1-800-Flowers.Com expects FY 2026 revenue to decline by 10% to 12% versus prior yr

Company sees FY 2026 adjusted EBITDA at breakeven, within plus or minus $2 mln

Company says FY 2026 outlook reflects disciplined marketing and weaker organic traffic

Result Drivers

MARKETING STRATEGY SHIFT - Co said revenue decline was primarily due to a strategic reduction in marketing spend to improve effectiveness and profitability

SEARCH ENGINE & TRAFFIC PRESSURE - Consumer Floral & Gifts segment was hurt by changes in search engine results pages and weaker direct traffic

COST SAVINGS - Lower marketing and labor costs contributed to reduced operating expenses, with cost initiatives meeting targets ahead of plan

Company press release: ID:nBw75r72Da

Key Details

Metric
Beat/Miss
Actual
Consensus Estimate
Q3 Revenue
$293 mln
Q3 Adjusted EPS
-$0.77
Q3 EPS
-$1.56
Q3 Adjusted Net Income
-$49.60 mln
Q3 Net Income
-$100.10 mln
Q3 Adjusted EBITDA
-$31.20 mln
Q3 Gross Margin
33.20%


Analyst Coverage

The one available analyst rating on the shares is "buy"

Wall Street's median 12-month price target for 1-800-Flowers.Com Inc is $4.88, about 24% above its May 6 closing price of $3.93

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(This story was created using Reuters automation and AI based on LSEG and company data. It was checked and edited by a Reuters journalist prior to publication.)