- Part 3: For the preceding part double click ID:nRSJ0188Hb
Impact
Pharmaceutical products are only protected from being copied during the limited period of protection under patent rights and/or related IP rights such as Regulatory Data Products under patent protection or within the period of Regulatory Data Protection typically generate significantly higher revenues than those not protected by such rights. Our revenues, financial condition and results of operations may be materially adversely affected upon expiry or early loss of our IP rights due to generic entrants into the market for the applicable product. Additionally, the loss of patent rights covering major products of other pharmaceutical companies may materially adversely affect the growth of our still-patented products in the same product class in that market.
Protection or orphan drug status. Expiry or loss of these rights typically leads to the immediate launch of generic copies of the product in the country where the rights
have expired or been lost. See the Patent Expiries section on page 201, which contains a table of certain patent expiry dates for our key marketed products. Additionally,
the expiry or loss of patents covering other innovator companies' products may also lead to increased competition for our own, still-patented, products in the same
product class due to the availability of generic products in that product class. Further, there may be increased pricing pressure on our still-patented products due to
the lower prices of generic entrants.
Pressures from generic competition Impact
Our products compete not only with other products approved for the same condition, marketed by research-based pharmaceutical companies, but also with generic drugs If challenges to our patents by generic drug manufacturers succeed and generic products are launched, or generic products are launched 'at risk' on the expectation that challenges to our IP will be successful, this may materially adversely affect our financial condition and results of operations. In 2014, US sales for Crestor and Seroquel XR were $2,918 million (2013: $2,912 million) and $738 million (2013: $743 million), respectively. Furthermore, if limitations on the availability, scope or enforceability of patent protection are implemented in jurisdictions in which we operate, generic manufacturers in these countries may be increasingly able to introduce competing products to the market earlier than they would have been able to, had more robust patent protection or Regulatory Data Protection been available.
marketed by drug manufacturers. These competitors may invest more resources into the marketing of their products than we do, depending on the relative priority of these
competitor products within their company's portfolio. Generic versions of products are often sold at lower prices than branded products, as the manufacturer does not have
to recoup the significant cost of R&D investment and market development. The majority of our patented products, including Nexium, Crestor and Seroquel XR, are subject to
pricing pressures due to competition from generic copies of these products and from generic forms of other drugs in the same product class (for example, generic forms of
Losec/Prilosec, Lipitor and Seroquel IR). As well as facing ge