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6BE — Becle SAB de CV News Story

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Shares of Jose Cuervo distiller plunge as thirst for tequila subsides (updated)

UPDATE 2-Shares of Jose Cuervo distiller plunge as thirst for tequila subsides

Adds analyst comments

- Shares in Mexico's Becle CUERVO.MX, the world's largest tequila maker, were down 11% on Thursday, following a brief trading suspension.

Shares pared losses after falling as much as 14.3% following the company's weak third-quarter results report.

  • Mexico's stock exchange briefly suspended trading of Becle shares after they plunged in early trading

  • Becle, owner of the popular Jose Cuervo tequila, reported a steep drop in third-quarter profit late Wednesday, missing market expectations

  • The company's results were hit by weaker demand, a stronger peso and a tougher selling environment

  • JPMorgan said Becle cut its 2026 outlook and now expects consolidated net sales value to decline by a mid-single-digit percentage on a constant-currency basis, citing weaker demand

  • Santander analysts said management warned that intense competition and weak consumer demand are unlikely to ease materially over the next 18 months

  • The hit to gross margins from unfavorable pricing and product mix was larger than expected, JPMorgan said

  • The bank also said the US spirits market remains weak as consumers opt for lower-priced brands


(Reporting by Noe Torres, Aida Pelaez-Fernandez and Natalia Siniawski; Editing by Iñigo Alexander and Daina Beth Solomon)

((Aida.Pelaez-Fernandez@thomsonreuters.com;))

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