Picture of BMG Resources logo

BMG BMG Resources News Story

0.000.00%
au flag iconLast trade - 00:00
Basic MaterialsHighly SpeculativeMicro CapNeutral

RCS - U.S. Polo Assn. - U.S. Polo Assn. Supports the 2023 Cowdray Gold Cup

For best results when printing this announcement, please click on link below:
http://newsfile.refinitiv.com/getnewsfile/v1/story?guid=urn:newsml:reuters.com:20230725:nRSY1365Ha&default-theme=true

RNS Number : 1365H  United States Polo Association  25 July 2023

U.S. Polo Assn. Serves as Official Apparel Partner for 2023 Cowdray Gold Cup

Historic Cowdray Park Polo Club Hosts Both Ladies and Gold Cup Championships

WEST PALM BEACH, FL / ACCESSWIRE / July 25, 2023 / U.S. Polo Assn.
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyIzeXRkbzgiLCIzeXRkbzkiLCIzeXRkb2EiXQ)
once again served as the Official Apparel Partner of the 2023 Cowdray Gold Cup
for the third consecutive year. This world-renowned polo tournament was hosted
at the iconic Cowdray Park Polo Club from June 27 to July 23, where high-goal
players included some of the top names in the sport of polo, such as Adolfo
and Poroto Cambiaso, Facundo Pieres, and Hilario Ulloa, to name a few.

U.S. Polo Assn. also served as the Official Apparel Partner for the British
Ladies Championship, which took place from July 10 to July 22 at Cowdray Park
Polo Club. The classic, sport-inspired brand provided apparel for all on-site
staff of both events and promoted both tournaments globally. In collaboration
with Brand Machine Group
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cuYnJhbmRtYWNoaW5lZ3JvdXAuY29tLw&sig=f_xXh4RHayeyKE98IJIPHeATTGewvlmecIyt3lVT21gwPPH5cXZQnApCbDjScGCU3B0nu7Rp4U6wk8x4Me2zhA&hit%2Csum=WyIzeXRkb2IiLCIzeXRkb2MiLCIzeXRkb2EiXQ)
(BMG), U.S. Polo Assn.'s brand partner in the U.K., the event hosted social
media contests, divot stomp prizes, cap giveaways, and also offered exclusive
products sold on-site in a merchandise tent.

The riveting Cowdray Gold Cup was an unforgettable sold-out competition in
front of over 10,000 energized fans, filled with action-packed chukkers that
unfolded under the English afternoon sun. Fifteen teams competed for the
illustrious title, but ultimately, UAE Polo Team prevailed in the closing
minutes of the Final against Dubai Polo Team with a score of 12-11. U.S. Polo
Assn. also presented Barto Castagnola from the UAE Polo Team as the MVP of the
tournament. Fans enjoyed watching the top tournament in the United Kingdom,
with plenty of on-site musical entertainment, a luxury retail village, artisan
food outlets, and well-stocked bars.

"U.S. Polo Assn. is proud to once again support the historic Cowdray Gold Cup
as the Official Apparel Sponsor in one of the great venues of British polo,"
said J. Michael Prince, President and CEO of USPA Global Licensing, which
manages the multi-billion-dollar U.S. Polo Assn. brand. "As our global
footprint expands, we are honored to continue this partnership and highlight
the sport of polo in the United Kingdom, which is one of U.S. Polo Assn.'s
fastest-growing markets."

Event attendees caught the action as VIPs or spectators and enjoyed watching
one of the highest levels of competition in the sport of polo while
experiencing the English charm of Cowdray Park. The Cowdray Gold Cup is
regarded as one of the top pinnacle tournaments of polo, alongside the U.S.
Open Polo Championship® and the Argentine Open Polo Championship.

"The Cowdray Gold Cup is the perfect opportunity to connect consumers with
historic English polo and the authentic sport-inspired U.S. Polo Assn. brand,"
said Boo Jalil, CEO of Brand Machine Group, the U.K. partner for the global,
multi-billion-dollar U.S. Polo Assn. brand. "Both polo aficionados and those
who are new to the sport can appreciate the beauty of Cowdray Park Polo Club
and feel the importance of this historical event."

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting
16,500 acres, the Cowdray Gold Cup remains one of the most prestigious
high-goal awards in the United Kingdom and globally today. Cowdray Park is
recognized as the Home of English Polo, with its first competitive polo
tournament dating back to 1910. Located in the heart of England, Cowdray Park
prides itself on its strong heritage of sporting excellence where top polo
players from around the world compete and are part of its history and
tradition.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association
(USPA), the non-profit governing body for the sport of polo in the United
States and one of the oldest sports governing bodies, having been founded in
1890. With a multi-billion-dollar global footprint and worldwide distribution
through over 1,100 U.S. Polo Assn. retail stores and thousands of department
stores, sporting goods channels, independent retailers, and e-commerce, U.S.
Polo Assn. offers apparel for men, women, and children, as well as accessories
and footwear in more than 190 countries worldwide. U.S. Polo Assn. was named
as one of the top five sports licensors in 2022 alongside the NFL, MLB, and
NBA, according to License Global. Visit uspoloassnglobal.com
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cudXNwb2xvYXNzbmdsb2JhbC5jb20v&sig=P7_kpVhfkge3CrQilwDDUfJMAacSAoPNDftyMpHn1q2QCWBEsgMf1OWE_NqXhLpxkPVQMPMl9DgboAfMdmwrmw&hit%2Csum=WyIzeXRkbzgiLCIzeXRkb2QiLCIzeXRkb2EiXQ)
and follow @uspoloassn
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cuaW5zdGFncmFtLmNvbS91c3BvbG9hc3NuLz9obD1lbg&sig=F_hGuCNNEeUzpxkxjYsEYOqVSwHEhuTXaZISzXqa0FqkxW7LJbPYgCNfIYIaTorFQW-WySP2FZETa_eVqa7vIQ&hit%2Csum=WyIzeXRkb2UiLCIzeXRkb2YiLCIzeXRkb2EiXQ)
.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA
and manages the global, multi-billion-dollar U.S. Polo Assn. brand, providing
the sport with a long-term source of revenue. Through its subsidiary, Global
Polo Entertainment (GPE), USPAGL also manages Global Polo TV, which provides
polo, sport, and lifestyle content. A historic, multi-year, global arrangement
between USPAGL and ESPN now showcases many of the top championship polo games
in the U.S., enabling millions of sports fans and consumers to enjoy the sport
across ESPN's broadcast and streaming platforms. For more sport content, visit
globalpolo.com
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cuZ2xvYmFscG9sby5jb20vYnJvd3Nl&sig=jEH65Ci_AM6vqky8mEkT2wrQFZpI1oHhceLJ3hPA8s6JcWQrV8pvXCWg6pKOYjq5d-KoRhUpC3XmPKMaLgRBog&hit%2Csum=WyIzeXRkb2ciLCIzeXRkb2giLCIzeXRkb2EiXQ)
.

About Brand Machine Group-United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and
licensing specialist, housing a diverse and industry-leading portfolio of
fashion, sports, and outdoor brands across adults and childrenswear clothing
and accessories, including U.S. Polo Assn. With more than 40 years of
experience, Brand Machine Group specializes in global licensing, and partners
with recognized market leaders to manage a seamless and collaborative process
of designing, manufacturing, and delivering quality products whilst
championing the DNA of its brands. Visit Brand Machine Group
(https://stats.newswire.com/x/html?final=aHR0cHM6Ly93d3cuYnJhbmRtYWNoaW5lZ3JvdXAuY28udWsv&sig=c00Eh5IxQgPoamIcT0dBoDTikxsieRrH2X4yWW3iZcubOPlQRmrqbMxxsx4lrIfwsP8gomOea8_tjFLgC3s-wA&hit%2Csum=WyIzeXRkb2kiLCIzeXRkb2oiLCIzeXRkb2EiXQ)
.

Contact Information

Stacey Kovalsky

Senior Director, Global Communications
skovalsky@uspagl.com (mailto:skovalsky@uspagl.com)

+001.561.790.8036

Shannon Stilson

VP, Sports Marketing & Media
sstilson@uspagl.com (mailto:sstilson@uspagl.com)

+001.561.227.6994

Gina Digregorio

Head of Marketing, Brand Machine Group
gina.digregorio@brandmachinegroup.com
(mailto:gina.digregorio@brandmachinegroup.com)

+44 (0) 7741 635 984

Related Image
(https://cdn.newswire.com/files/x/58/0b/988d62d6e10079064f84cd92d8d6.jpeg)

SOURCE: USPA Global Licensing Inc.

This information is provided by Reach, the non-regulatory press release distribution service of RNS, part of the London Stock Exchange. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact
rns@lseg.com (mailto:rns@lseg.com)
 or visit
www.rns.com (http://www.rns.com/)
.

RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our
Privacy Policy (https://www.lseg.com/privacy-and-cookie-policy)
.   END  NRAFELFLXDLXBBX

Recent news on BMG Resources

See all news