REG - Card Factory PLC - Director/PDMR Shareholding
26/05/2026 17:45
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RNS Number : 7732F Card Factory PLC 26 May 2026
26 May 2026
Card Factory plc
("cardfactory" or the "Company")
Notification of Transactions of Directors and Total Voting Rights
cardfactory, the UK's leading specialist retailer of greeting cards, gifts and
celebration essentials, announces that, on 26 May 2026, it transferred
1,050,021 ordinary shares of 1 pence each in the capital of the Company
("Shares") out of treasury, following the exercise of nil-cost Restricted
Share options granted in 2023 under the Card Factory plc Long Term Incentive
Plan. This transaction includes the transfer of shares to each Darcy
Willson-Rymer (Chief Executive Officer) and Matthias Seeger (Chief Finance
Officer), as well as to other Group employees.
Darcy Willson-Rymer has exercised his right to acquire, in aggregate, 214,216
Shares and, on 26 May 2026, 101,038 Shares were sold to meet income tax and
National Insurance liabilities arising from the vesting.
Matthias Seeger has exercised his right to acquire, in aggregate, 134,067
Shares and, on 26 May 2026, 63,235 Shares were sold to meet income tax and
National Insurance liabilities arising from the vesting.
Under the terms of the Restricted Share award, the balance of the vesting
shares are subject to a holding period which prohibits sale of such shares
before 24 May 2028.
Following the dealings described above, Darcy Willson-Rymer's and Matthias
Seeger's interests in the Company are set out below:
Director/PDMR Shares held prior to award vesting Restricted Shares vesting No. of shares sold to cover tax liabilities No. shares held following Restricted Share vesting and sale % of total voting rights
Darcy Willson-Rymer 1,061,690 214,216 101,038 1,174,868 0.340%
Matthias Seeger 106,730 134,067 63,215 177,562 0.076%
Total Voting Rights
In accordance with Disclosure and Transparency Rules 5.6.1R, the Company
notifies the market that at the close of business on the date of this
announcement the Company's issued ordinary share capital comprises 349,512,185
ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each
share carrying one vote. In aggregate, 4,219,673 Ordinary Shares are held in
treasury.
The number of 345,292,512 ordinary shares above may be used by shareholders in
the Company as the denominator for the calculations by which they will
determine if they are required to notify their interest in, or a change in
their interest in, the ordinary share capital of the Company under the FCA's
Disclosure and Transparency Rules.
This notification is made in accordance with the Disclosure Guidance and
Transparency Rules.
Enquiries:
Ciaran Stone Tel: 01924 839150
General Counsel and Company Secretary
Card Factory plc
CARD FACTORY PLC
NOTIFICATION OF TRANSACTIONS OF PERSONS DISCHARGING MANAGERIAL
RESPONSIBILITIES
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Darcy Willson-Rymer
2 Reason for the notification
a) Position/status Chief Executive Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name Card Factory plc
b) LEI 213800TTSOPFVCKPFQ11
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of one pence each
Identification code GB00BLY2F708
b) Nature of the transaction (a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to
satisfy tax liabilities
c) Price(s) and volume(s) Price(s) per share Volume
(a) Exercise Nil 214,216
(b) Sale £0.721216 101,038
d) Aggregated information Aggregated Price(s) Volume
(a) Exercise Nil 214,216
(b) Sale £72,870.22 101,038
e) Date of the transaction (a) 26 May 2026
(b) 26 May 2026
f) Place of the transaction (a) Outside a trading venue
(b) London Stock Exchange
1 Details of the person discharging managerial responsibilities / person closely
associated
a) Name Matthias Seeger
2 Reason for the notification
a) Position/status Chief Financial Officer
b) Initial notification /Amendment Initial notification
3 Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a) Name Card Factory plc
b) LEI 213800TTSOPFVCKPFQ11
4 Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a) Description of the financial instrument, type of instrument Ordinary shares of one pence each
Identification code GB00BLY2F708
b) Nature of the transaction (a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to
satisfy tax liabilities
c) Price(s) and volume(s) Price(s) per share Volume
(a) Exercise Nil 134,067
(b) Sale £0.721216 63,235
d) Aggregated information Aggregated Price(s) Volume
(a) Exercise Nil 134,067
(b) Sale £45,606.09 63,235
e) Date of the transaction (a) 26 May 2026
(b) 26 May 2026
f) Place of the transaction (a) Outside a trading venue
(b) London Stock Exchange
d)
Aggregated information
Aggregated Price(s) Volume
(a) Exercise Nil 214,216
(b) Sale £72,870.22 101,038
e)
Date of the transaction
(a) 26 May 2026
(b) 26 May 2026
f)
Place of the transaction
(a) Outside a trading venue
(b) London Stock Exchange
1
Details of the person discharging managerial responsibilities / person closely
associated
a)
Name
Matthias Seeger
2
Reason for the notification
a)
Position/status
Chief Financial Officer
b)
Initial notification /Amendment
Initial notification
3
Details of the issuer, emission allowance market participant, auction
platform, auctioneer or auction monitor
a)
Name
Card Factory plc
b)
LEI
213800TTSOPFVCKPFQ11
4
Details of the transaction(s): section to be repeated for (i) each type of
instrument; (ii) each type of transaction; (iii) each date; and (iv) each
place where transactions have been conducted
a)
Description of the financial instrument, type of instrument
Identification code
Ordinary shares of one pence each
GB00BLY2F708
b)
Nature of the transaction
(a) Exercise of right to nil cost Restricted Shares and (b) sale of shares to
satisfy tax liabilities
c)
Price(s) and volume(s)
Price(s) per share Volume
(a) Exercise Nil 134,067
(b) Sale £0.721216 63,235
d)
Aggregated information
Aggregated Price(s) Volume
(a) Exercise Nil 134,067
(b) Sale £45,606.09 63,235
e)
Date of the transaction
(a) 26 May 2026
(b) 26 May 2026
f)
Place of the transaction
(a) Outside a trading venue
(b) London Stock Exchange
Name of officer of issuer responsible for making notification: Ciaran Stone
Date of notification: 26 May 2026
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