RCS - Chill Brands Group - Products to Launch on Leading UK Wholesale Website

Chill BrandsAnnouncement

09/11/2023 07:15

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RNS Number : 8546S  Chill Brands Group PLC  09 November 2023

9 November 2023

Chill Brands Group plc

("Chill Brands" or the "Company")

Products to Launch on Leading UK Wholesale Website

Chill Brands Group, the consumer packaged-goods distribution company, is
pleased to announce that its Chill ZERO nicotine-free vapour products will
launch on Vape Local (https://vapelocal.co.uk/ (https://vapelocal.co.uk/) ))
this month.

Vape Local is one of the UK's leading wholesale websites for vaping products,
serving a rapidly growing network of over 4,000 retail store accounts. In
joining the site, Chill ZERO nicotine-free products will gain exposure to
thousands of potential stockists spread across the entirety of the country.

The launch forms part of a broader activation programme with the operators of
the website, Phoenix 2 Retail, who are working with Chill Brands and their
partners at The Vaping Group to develop an expansive retail distribution
network for the Company's products.

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are
extremely happy to be joining the vapelocal.co.uk site and look forward to
seeing our Chill ZERO products reach a new network of retail buyers.

This is yet another part of our wider strategy to expand the Company's
distribution network and illustrates the confidence placed in our brand by
distributors and retailers. Having first launched these products to the UK
market during August, we are now growing at pace. I look forward to providing
further updates as we work with our partners to deliver Chill ZERO products
into the widest possible sales network both on and offline."

-ENDS-

About Vape Local

Vape Local (vapelocal.co.uk) is an industry leading supplier of vape products
and fixtures with thousands of UK retail clients including supermarkets,
wholesalers, convenience outlets and forecourt operators. The business is
operated by Phoenix 2 Retail, a dominant name in the UK vapour industry and
the company behind the Serve Legal compliance programme and Vape Local
recycling scheme that have been widely recognised in the media.

About Chill ZERO

Chill Zero vapour products are flavoured, disposable personal diffusers. They
offer a similar experience to traditional vaping products but without the
addictive effects of tobacco or nicotine. They appeal to a wide range of
consumers including those who wish to reduce their nicotine intake, as well as
those who enjoy the flavour and sensations of using vapour products.

Chill Zero vapour products are available in a range of sizes and flavours
including 1,500 and 3,000 puff variants that last longer than many of the
conventional products marketed by competitors.

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is concerned with the
development, marketing and distribution of wellness and recreational products
containing natural, functional ingredients. The Company's proprietary product
range is distributed by some of the most recognisable convenience retail
outlets in the US and includes nicotine-free disposable vapour products that
cater to the rapidly growing market for tobacco alternatives. Chill Brands
also operates the chill.com e-commerce website, on which it is building a
marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                      contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)      +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor/Lauren Wright (Corporate Finance)

Kelly Gardiner (Equity Sales)

 

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