REG - Chill Brands Group - Commercial Update Ahead of AGM

Chill BrandsAnnouncement

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RNS Number : 0603E  Chill Brands Group PLC  13 May 2026

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION FOR THE PURPOSES OF REGULATION
11 OF THE MARKET ABUSE (AMENDMENT) (EU EXIT) REGULATIONS 2019/310.

 

 

13 May 2026

Chill Brands Group plc

("Chill Brands" or the "Company")

Commercial Update Ahead of AGM

Chill Brands Group plc (LSE: CHLL) is pleased to provide the following update
to shareholders ahead of its Annual General Meeting that will be held later
today.

Chill Connect - Wholesale Platform Launch

The Company is pleased to announce that its Chill Connect wholesale
distribution platform has now launched, with over 2,000 initial retailer
accounts onboarded to date. The platform enables UK convenience retailers to
purchase tobacco alternatives, vaping products, pouches, beverages,
confectionery and other fast-moving consumer goods directly through a
dedicated wholesale channel. The launch is the product of a sustained period
of operational development carried out against a backdrop of significant
business change, including a fundamental repositioning of the Company's
commercial model from a brand-led consumer goods business to a
distribution-first platform serving the UK convenience retail sector. The
Board believes this pivot, though demanding, has positioned the Company with a
durable and scalable operational foundation.

The Company is adopting a measured approach to growth, continuing to invite
and onboard further retailers from its wider network over time. The Company's
focus remains converting its extensive retailer network into consistent
ordering via this wholesale site, and the immediate priority remains on
ensuring that inventory availability and service capacity keep pace with
demand as the business develops.

A consistent and growing theme in retailer feedback is the appetite for a
broader product range from a single trusted supplier. Independent convenience
retailers increasingly look to consolidate their sourcing relationships, and
the Board regards further category expansion across beverages, confectionery,
sundries and other adjacent lines as a significant commercial opportunity and
a priority area for the business. The Company is actively in conversation with
a number of additional consumer goods brands seeking distribution and
activation capability in the independent channel.

Beyond range expansion, the Board believes the wholesale ordering platform
delivers a structural improvement to the business model. By enabling retail
partners to place orders at any time without requiring direct field
representative input, the platform materially extends the Company's effective
commercial reach, reduces its dependence on physical cash handling, and
creates a scalable order management infrastructure that the field sales team
can operate alongside rather than in place of. The Board regards this as a
meaningful long-term investment in the operational capability of Chill
Connect.

Strategic Review

The Board is engaged in a number of early-stage conversations regarding
potential partnerships, investment opportunities and transactions that would
create value for shareholders. These include, among others, discussions in
respect of extending the Company's digital platform portfolio as disclosed in
its announcement of 23 April 2026.

The Board believes the Company's Main Market listing is capable of delivering
more than its current scale allows. Its ambition is for the public company to
be larger and more diversified in its activities, and it regards the listing
itself as a platform for achieving that.

No course of action has been determined and no commitments have been made. The
Company will update shareholders as and when there are material developments.

Annual General Meeting

The Company's Annual General Meeting is being held today. Results of the
meeting will be announced in due course.

-ENDS-

 

Enquiries:

 Chill Brands Group plc                                  contact@chillbrandsgroup.com

+44 (0)20 4582 3500
 Harry Chathli, Chairman

 Callum Sommerton, CEO
 Allenby Capital Limited (Financial Adviser and Broker)  +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor (Corporate Finance)

Kelly Gardiner/Lauren Wright (Equity Sales)

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL) is a distribution-led consumer packaged
goods company serving the UK convenience retail sector. Through its Chill
Connect platform, the Company operates a national field sales team providing
direct-to-store distribution and advisory services to brands seeking to expand
their distribution into the independent convenience channel. The Company's
product range spans vaping and nicotine alternatives, with active expansion
into sundries, beverages, confectionery, and other fast-moving consumer goods.
Chill Brands partners with established FMCG businesses and emerging brands to
provide comprehensive route-to-market solutions. The Company also owns the
premium chill.com domain name.

Publication on website

A copy of this announcement is also available on the Group's website at
(http://www.chillbrandsgroup.com/) http://www.chillbrandsgroup.com
(http://www.chillbrandsgroup.com/)

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