RCS - Chill Brands Group - Update on Chill.com Marketplace

Chill BrandsAnnouncement

21/06/2023 07:00

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RNS Number : 3427D  Chill Brands Group PLC  21 June 2023

21 June 2023

 

Chill Brands Group plc

("Chill Brands" or the "Company")

 

Update on Chill.com Marketplace

 

Chill Brands, the consumer packaged-goods distribution company, is pleased to
provide an update on the expansion of its Chill.com product marketplace.

 

Agreement with e-commerce agency

 

The Company is pleased to have signed an agreement with Valet Seller, a highly
respected e-commerce accelerator supporting more than 500 direct-to-consumer
brands. The agreement will facilitate the onboarding of numerous additional
brands to the Chill.com website.

 

Valet Seller provides turnkey support and a proprietary software management
system that enables brands of all sizes to activate new e-commerce sales
channels including Amazon, Walmart.com and Kroger.com. Their work with Chill
Brands will provide the Company with ready access to a growing pipeline of new
potential brand partners and products that will help the site to scale.

 

Andrew Michaud, Chief Marketing Officer of Valet Seller, said: "Our
collaboration with the Chill Brands team opens up a fantastic opportunity for
our brands in the niche space of natural, functional ingredients to leverage
the benefits of a category-curated marketplace.

 

Chill.com's focus on these products allows it to provide a specialized
platform that not only reduces competition but also bolsters customer trust
and refines marketing efforts. Their concept combines the credibility of a
listed company with a great domain name, a growing list of highly engaged
customers, and the experience necessary to manage risk in emerging product
categories.

 

We are sure that this partnership will be as beneficial to the growth of
Chill.com as it will be to the brands we represent."

 

Onboarding of new brands

 

Four additional brands have joined the Chill.com website. Products from Hux
nutritional health supplements, Verve energy gum, MindPanda mental health
support, and Headstand coffee leaf seltzer are now available for purchase by
UK customers. Further agreements have been reached with numerous other brands
and their products will be onboarded to the site over the coming weeks and
months.

 

The Company is in the process of negotiating with a number of third-party
brands for the assignment of US retail distribution rights. In some cases,
these negotiations are expected to result in Chill Brands being granted
exclusive retail distribution rights for the relevant products within the
United States. This will enhance the service Chill Brands offers to brands
while improving its own prospects of generating commissions from product sales
made to its retail stores.

 

Callum Sommerton, Chief Executive Officer of Chill Brands, said: "We are
delighted to be working with Valet Seller and are very enthusiastic about the
future of the Chill.com marketplace. This partnership will enable us to bring
a wealth of exciting new brands to our customers while enhancing the site's
commercial prospects.

 

We are steadily putting in place the infrastructure that will better enable
Chill Brands to generate revenues and deliver value for shareholders. The
Company will benefit from a diversified business model that encompasses sales
of our own-brand CBD-based items and nicotine-free vapour products along with
commissions earned from the sale of products from third-party brands."

 

-ENDS-

About Chill Brands Group

Chill Brands Group plc (LSE: CHLL, OTCQB: CHBRF) is focused on the
development, marketing and distribution of wellness and recreational products
containing natural, functional ingredients. The Company's proprietary product
range is distributed by some of the most recognisable convenience retail
outlets in the US and includes nicotine-free disposable vapour products that
cater to the rapidly growing market for tobacco alternatives. Chill Brands
also operates the chill.com e-commerce website, on which it is building a
marketplace of products from third-party brands.

Publication on website

A copy of this announcement is also available on the Group's website at
http://www.chillbrandsgroup.com (http://www.chillbrandsgroup.com/)

Media enquiries:

 Chill Brands Group plc                                      contact@chillbrandsgroup.com
 Allenby Capital Limited (Financial Adviser and Broker)      +44 (0) 20 3328 5656
 Nick Harriss/Nick Naylor/Lauren Wright (Corporate Finance)

 Kelly Gardiner (Equity Sales)

 

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